You may not realize it, but color holds a power. Like music, color is capable of evoking instantaneous emotions and reactions. As a marketer, understanding the role color plays is important. Consumers instantly identify a brand by recognizing a certain color on packaging, signage or promotional material before they’ve even read a single word. In this video, learn what emotions different colors stir up so you can send the right message in your next campaign. Also, check out the articles "Ad Colors: Are Yours Attracting or Repelling Sales?" and "3 Color Truths You Want to Know" for more on color psychology.

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