Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.

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Why Content Is Not Actually King

Most of us have heard how Google and other search engines “love” fresh content. I’m sure most of you have even been told that if you

Why Brand Matters in Organic SEO

Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every

SEO Checklist for Video Content

Intellectually, marketers know that video plays into SEO. It’s just that optimizing it for search is often an oversight in the rush to

SEO Is Not Just SEO In 2016

The 2016 search landscape sees SEO serve as a multifaceted channel that encompasses everything from social media and user-generated

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