Online Marketing

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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Online Marketing: Gamification

Attempting to involve users in a humdrum program can ruin the prospect of developing them into customers. As a business, you have one

Google ‘Buy’ Button Debuts

A Google “Buy” button, long-rumored and therefore Internet-named, became official on Wednesday and it’s actually called “Purchases on

Why Don’t Millennials Use Cash?

When’s the last time you saw a Millennial pay with cash? Even convenience store purchases of less than $5 are paid with a debit card.

Predicting Profits With Models

Understanding which customers will buy which product or service is at the heart of personalization, a booming and evolving industry.

Is Your Website Working?

For many businesses, the website plays a critical role in driving leads and converting sales. That’s because prospects tend to do their

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