Online Marketing

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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SMBs, Send Holiday Emails Soon

Black Fridays and Cyber Mondays aren’t just for the big boys and big box stores any more. Last year, small to mid-size businesses

Ads Target Consumers for You

Think of it as the new programmatic ad. Facial recognition in advertising is here to stay. Consumers walking past billboards can now

100% Viewable Mobile Ads

When Google, The New York Times and Searchmetrics all come out with announcements within 24 hours of each other about how to make

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Recent Video

This year's redesigned DMA experience — &THEN 2015 — really heated things up. We got the chance to interview someone from each of the Hot Zone startups, and we're bringing you the best of whats next. In this installation, Target Marketing Editor-in-Chief Thorin McGee interviews Sticky CEO Hans Lee at the DMA's &THEN 2015 event. Sticky is an eye-tracking technology that allows marketers to gain strategic intelligence about what is and isn't being viewed online — whether that's a video, Web page or ad campaign.

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