Online Marketing

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

The Latest
All Aboard the USS Sass-A-Lot

Good morning, marketers! I have some fun news to announce involving video, a well-known platform and plenty of more sass!

Sensory Appeal, in Video Form

In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest

How KPIs Get ‘On Fleek’

When I sat down to write about the evolution of key ad metrics, I spent a considerable amount of time thinking about how the definition

Recent Blogs
Recent Video

When you think of "romance," does a fast food burger come to mind? In this episode of "What Were They Thinking?" Melissa looks at some off-the-mark Valentine's Day promotions from Burger King France — a special Valentine's Day cup with room for two straws — and Burger King Israel — an "adults-only" meal.

Webinars On-Demand
Recent Books
Featured Resources
Norton Seal Datasheet

You've invested time and money in your website - developing great content, optimizing it for search…