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Connected Cars Drive Marketing

Pittsburgh may be the epicenter of self-driving Ubers, but the Internet of Things is already here in connected cars and is being used a

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Beth Comstock, vice chair and former CMO of GE, gave an inspirational keynote at the DMA's &THEN conference in Los Angeles. Taylor Knight, associate content editor for Target Marketing, recaps Comstock's keynote about this fast-paced mobile world and what marketers can do to keep up.

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