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It's All About Mobile

Smartphones changed the game, with them in our pockets, marketing and engagement are really all about mobile.

Connected Cars Drive Marketing

Pittsburgh may be the epicenter of self-driving Ubers, but the Internet of Things is already here in connected cars and is being used a

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Visa's customers range from older boomers all the way to young Gen Z-ers. So, how does the company market to this wide consumer base? Lara Balazs, SVP, head of North America marketing for the company, explains how Visa uses imagery on mobile phones to stand out to customers.

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