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Paid Gmail Ad How-tos

Mobile should be top-of-mind when designing even paid Gmail ads, but there’s more for marketers to consider. Believe it or not, they

2 Hottest Mobile Marketing Trends

The “selfie” generation likes mobile apps. Millennials spend the most time in apps. Ages 45-plus may prefer email. Maybe that’s an app.

The MarTech Money Round-up

Last week, investors funded new marketing technology (MarTech) that serves ads targeted to consumers based on their social photos and

Best Times for App Marketing

As much as Americans love their phones, their behaviors on the devices can sometimes be a mystery to marketers. AppsFlyer comes to the

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New Year's Day is the time to start executing on those resolutions. Why not add marketing goals into those "lose weight, get in shape" lists?

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