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When Micro-moments Deliver Big ROI

We look at our phones 30 times a day. And in these brief interactions with — also known as “micro-moments” — we make lots of decisions.

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Voice assistants and smart speakers are taking digital to a voice-activated, audiocentric realm consumers and marketers have never seen before. Powered by artificial intelligence and natural language processing, these devices as set to upend most of the digital media world, including traditional types of digital marketing — especially search.

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