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GPS Marketing Slow to Take Hold

Slow and steady wins the race to location-based marketing acceptance, according to Target Marketing’s study, “Marketing Mix Trends 2010

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In this video, Melissa Campanelli, editor-in-chief of Total Retail, interviews Sephora's Mary Beth Laughton. Mobile is Sephora's fastest-growing channel and Laughton, the beauty brand's senior vice president of digital, explains her mobile strategy — and how it extends beyond the smartphone.

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