Measurement & Metrics

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Why Most ROI Models Are Wrong

People don’t like ads. Any measurement of advertising ROI that fails to take this into account is fundamentally flawed.

KPIs: Measuring Content Marketing

Too often, there’s an overemphasis on process metrics like page views, open rates and list growth (subscribers, followers, friends…

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In Part Two of our video series with Charlie Fusco, CEO of Synergixx, she explains that the traditional ways of measuring your marketing's ROI may be holding you back. There is an opportunity to improve ROI by taking a look at your "waste." In this video, Fusco explains why.

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