Measurement & Metrics

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How to Stalk Your Competition

For the modern marketer, pacing is everything. To keep up with the pace of rising consumer expectations, a marketing technology

Why Most ROI Models Are Wrong

People don’t like ads. Any measurement of advertising ROI that fails to take this into account is fundamentally flawed.

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A different kind of ROI has the ability to make team members feel inspired and engaged with the work they are doing. In this video created for Target Marketing by Tribe Pictures, Vern Oakley, Tribe's founder and CEO, discusses on how focusing on "return on imagination" and "return on inspiration" can do just that.

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