Measurement & Metrics

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KPIs: Measuring Content Marketing

Too often, there’s an overemphasis on process metrics like page views, open rates and list growth (subscribers, followers, friends…

How KPIs Get ‘On Fleek’

When I sat down to write about the evolution of key ad metrics, I spent a considerable amount of time thinking about how the definition

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In Part Two of our video series with Charlie Fusco, CEO of Synergixx, she explains that the traditional ways of measuring your marketing's ROI may be holding you back. There is an opportunity to improve ROI by taking a look at your "waste." In this video, Fusco explains why.

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