Marketing Strategy

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MarTech Money Round-up: Feb. 2

Last week, investors funded new marketing technology (MarTech) that will allow brands to connect terrestrial and cloud-based software,

BellyBallot Votes Tool 'Efficient'

Abby. Adele. With 70 pages of baby names beginning with the letter “A” alone, BabyNames.net wasn’t lacking in database capabilities.

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Yoram "Jerry" Wind, marketing professor at The Wharton School of the University of Pennsylvania and head of its SEI Center business think tank, reveals the findings from its Advertising 2020 research project. Advertising 2020 pulled in insights from CMOs, marketing agencies and business leaders around the world to try to figure out how marketing is going to look in the year 2020 and beyond.

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