Marketing Strategy

The Latest
Why Buzzwords Suck

Let’s talk about why buzzwords are bad for the data and analytics business. I don’t entirely deny that there are some benefits of

Direct Mail for 2017

Time is flying so we need to get started on planning direct mail campaigns for 2017. I really do mean planning, too. It takes time to

2016: What Did I Know?

Very early this year, I set down a series of marketing predictions for what we’d see in 2016. Now’s time to find out: What did I know?

Recent Blogs
Recent Video

In this episode of "What Were They Thinking?" Melissa's joined by a very special pint-sized guest to discuss the epic success of Furkids Rescue & Shelter's viral "Kitty Kommercial," and what all marketers can learn from it.

Webinars On-Demand
Recent Books
Featured Resources