Marketing Strategy

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Data-Driven Decision-Making

This dissonance between the realities of reporting and P&L accountability led us to transform the marketing department.

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In this video, Peter Horst — author, speaker and marketing consultant — discusses the mix of data, technology and best practices that will allow marketers to best serve their customers. Financial services marketers can leverage technologies to both make promises and keep promises, remaining trustworthy along the way, says Horst.

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