Marketing Strategy

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The Ignoble Art of Circumlocution

Some years back, a semi-literate day helper inadvertently made a comment entitling her to the kind of immortality someone can get only

DMA to Drop 'Direct' From Name

“Direct” may be the most controversial word in marketing. To some it’s any marketing that’s directly addressable, others think …

Who Moves Marketing?

The people make the marketing. That may sound corny, but it’s true. And all of our marketing technology is only making it more true.

What Marketers Want

This issue is all about the people moving marketing. What about the people looking to move into marketing? Or at least into new roles

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In this episode of "What Were They Thinking?" Melissa spends some time looking at what is often the favorite thing about conferences with exhibit halls: booth swag.

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