Marketing Strategy

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In the Land of Shiny Objects

I am honored and excited to become a regular contributor on Target Marketing. I am excited at the prospect of generating vibrant

Sizmek Acquires Rocket Fuel

One platform for all marketing needs. Sounds like a dream? Actually, it’s artificial intelligence combined with predictive analytics

Lost in a Crowded Marketplace?

Marketers often mistakenly act as if their plans exist in a vacuum and that they have the consumer’s undivided interest and attention

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In this episode of Tech Talk, Adrian Dayton, founder and chief innovation officer at ClearView Social, shares how his company's technology helps marketers share content socially — and get higher engagement by posting at the optimal time.

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