Marketing Strategy

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Cultivating Word-of-Mouth Marketing

I’m a large — and very vocal — fan of specialty coffee and it’s brewing methods. So when I got an email from my coffee subscription …

Direct Mail Is Back

Last week during my IMV15 presentation for “Direct Mail is Back” we had questions that couldn’t get to. We wanted to answer them.

Denny’s Zinger: Sell What Ya Got

In 1949, my mother said to book publisher Franklin Watts (who was my first boss in business), “Frank, you have a face like a Toby mug.”

When Censorship Is Good

Reading about World War II, I kept coming across references to ghostly figure Harry Hopkins in relation to then-president Roosevelt.

Top 10 Tweets from #IMV15

On Thursday, Aug. 15, Target Marketing hosted the Integrated Marketing Virtual Conference — a day of live sessions for marketers.

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Customer success is a different way of looking at marketing. If your customers are not able to use your product or solution successfully, they’re not likely to buy again, or say good things about the product to other potential buyers.

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