Marketing Strategy

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How Do You Buy Marketing Tech?

Marketers are becoming the people who buy marketing tech and build the technology stack. But what’s the best way to do that?

The Value of Soft Metrics

In the past decade, marketers and the ecosystem that surrounds them have focused intensely, investing heavily in making direct

PR Is Marketing Now, Says ANA

There was a time not so long ago when marketers didn’t need to master skills like crisis communications and public relations. Enter the

Your Ideal Customer Is a Myth

We talk about the “ideal” customer so often that it practically becomes a fetish. What if the idea of your ideal customer is a myth?

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In this episode of "Tech Talk," Thorin McGee talks with Adobe's Justin Merickel about the Adobe Advertising Cloud that allows marketers to bring television ad buying into their programmatic digital ad buying platform.

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