Marketing Strategy

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Fundraising in Facebook News Feeds

Facebookers tap “Home” and instantly see the News Feed, where friends and family are mixed in with marketers, who include fundraisers.

Forget Kevin Bacon

Forget Kevin Bacon, customer-centric organizations need to create zero degrees of separation between themselves and their customers.

It's OK to Hate Data

Some see marketing in strategy and creative, others see it in the numbers and data. If you’re the former, it’s OK to hate data.

Marketing in the Big World

Marketers are embracing the big question today: How do you map and influence the complete customer journey? That’s a Big World!

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Four students from Temple University and their advisor, Target Marketing blogger Chuck McLeester, talk about the DirecTV campaign that won them the big prize.

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