Marketing Strategy

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Millennial Mashup

Millennials to the left of me, marketers to my right — here I am. You’re stuck in the middle with me, discussing the posts of mine that

Resilient Marketers Needed

Resiliency. It’s the main quality tomorrow’s marketer needs, reiterated headlining speakers on Tuesday and Wednesday during the Marketo

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Yoram "Jerry" Wind, marketing professor at The Wharton School of the University of Pennsylvania and head of its SEI Center business think tank, reveals the findings from its Advertising 2020 research project. Advertising 2020 pulled in insights from CMOs, marketing agencies and business leaders around the world to try to figure out how marketing is going to look in the year 2020 and beyond.

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