Marketing Automation & CRM

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How to Lose an Audience in 10 Days

In the spirit of “How to Lose a Guy in 10 Days,” my colleague Caitlin and I came up with the following four ways to make your audience

Marketers Love the ’90s

Blue hair. Chucks. Jellies. “One-size-fits-most” shirts. Everywhere I go lately, I can’t escape the ’90s. As Hootsuite and BuzzFeed

Getting Persona-l

Over the past decade, we’ve seen marketing become less about gut and instinct and more about data and observation. Less art, more

Personas 101

Here’s a cheat sheet of what generally makes up a persona and some ways they can be used.

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Jay Baer, New York Times best-selling author and founder of Convince & Convert, joins Target Marketing's Thorin McGee in the first episode of Tech Talk — a new series that looks at the technology and methods driving marketing.

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