Marketing Automation & CRM

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Who’s Buying the World?

It’s been a busy (and expensive) first half of 2016 in the MarTech space. Software companies and Web-based applications are being

Who’s Pushing the Edge?

If they need to be reductive and name just one type of MarTech that’s getting funding these days, experts say it’s “data.”

Show Me the Money!

While there have been a number of larger M&As occurring in the MarTech world, there seems to be even more funding provided by investors

Wanted: Surveys of Surveys

We are bombarded with surveys. Buy a car, survey. Buy groceries, survey. It’s overdone, intrusive and could result in a backlash.

How to Lose an Audience in 10 Days

In the spirit of “How to Lose a Guy in 10 Days,” my colleague Caitlin and I came up with the following four ways to make your audience

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Jay Baer, New York Times best-selling author and founder of Convince & Convert, joins Target Marketing's Thorin McGee in the first episode of Tech Talk — a new series that looks at the technology and methods driving marketing.

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