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Big data has gone full-cycle. Quite a while ago, big data had its beginning within the realm of academic research.

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In this episode of Tech Talk, Avishai Sharon — CEO of TrenDemon — explains how his company helps marketers better understand the impact of their content marketing efforts. By creating a recommended content path, TrenDemon allows marketers to optimize customer journeys in real time using personalized recommendations and call-to-actions.

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