Marketing Automation & CRM

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How to Handle Haters

You do your best to satisfy your customers, deliver on your promises, provide great service … And then someone starts to complain

Netflix Causes Customer Freakout

Let’s cut to the chase: Why hasn’t Netflix recently informed me, and its 75 million other subscribers, that there’s a price increase?

Cloud Wars: IBM Marketing Cloud

Jay Henderson spoke to Target Marketing about cloud platforms and how IBM Marketing Cloud aims to simplify, coordinate and make

Cloud Wars: HP Hub

Brian Weiss spoke to Target Marketing about cloud platforms and how HP Hub aims increase speed and accessibility to enable marketers

Cloud Wars: The Big Picture

It took a while for ERP (enterprise resource planning)-style solutions to really reach marketing. Companies could automate and optimize

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In 2020, total corporate structure will be as important to your marketing success as the marketing itself. We talk to Yoram "Jerry" Wind, head of The Wharton School's SEI Center business think tank, about who should be orchestrating that, and why.

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