Marketing Automation & CRM

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How to Build a Tech Stack

Building a technology stack, or a combination of software products and programs used to create your marketing capability, is often an

Using Content to Nurture Leads

The difference between just publishing a blog and content marketing is less what you create than how you use it in lead nurturing.

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Think twice before you "set it and forget it," marketers. In this episode of "What Were They Thinking?" Melissa shares a tone-deaf email her colleague received from Expedia, despite the flight to Miami being cancelled by ... you know ... a hurricane.

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