Nothing screams “I’m trying to persuade” you louder than trying too hard to establish credibility.
Trying to start conversations with potential clients using cold email or LinkedIn Inmail? Most sellers are.
There are two of huge problems with sales communication techniques — they make you look weak, and like every other seller out there.
No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over.