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Don't 'Cyber' Your Customers

Dear Baked by Melissa: We may share a name, but you obviously missed the bus when it came to writing appropriate — and relevant — Cyber

6 Subject Line Writing Tips

To still be effective in the list business, those marketing vendors need to write catchy, pithy titles. So it was intriguing to see a

Email Dead? Bah Humbug.

The ever-present argument strikes again: Email is dead. But as 2015 winds down and 2016 approaches, will marketers begin moving away

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At this year's completely redesigned DMA event — &THEN 2015 — we had the opportunity to interview marketers of all types. Here, we bring you an interview with Adobe Senior Product Marketing Manager Patrick Tripp. "Email marketing is ripe for disruption," says Tripp. Digging into the joys and trials of email, he brings interesting stats and insights that are not to be missed.

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Email Marketing 2015

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…