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Before marketers start believing the hype that all consumers plunk what they call “junk mail” and the industry terms “direct mail”

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Sending the same email offer and creative too frequently can push subscribers to make drastic changes to their email preference centers, or ultimately ban you from their inboxes. Avoid this amateur mistake with ease.

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Email Marketing 2015

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…