Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

The Latest
USPS Rates Go Up Again

USPS is increasing postal rates on Jan. 17. Priority Mail fees will rise about 9.8 percent, despite USPS touting its allegiance to

9.8% Higher USPS Package Prices

USPS is asking for a 9.8 percent price increase on Priority Mail fees, despite its officials saying package-mailing growth is a focus a

Unique Ideas Drive Response!

I recently came across a very unique campaign by PostNet. They’re using their new Zombie Apocalypse marketing campaign to stand out.

Recent Blogs
Recent Video

Four students from Temple University and their advisor, Target Marketing blogger Chuck McLeester, talk about the DirecTV campaign that won them the big prize.

Webinars On-Demand
Recent Books
Featured Resources