Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Welcome to another episode of "TM Top 3," this time with Target Marketing's managing editor and Sass in Residence, Melissa Ward, stepping in for Taylor Knight to review the top tips, tools and news of the past week. This week's episode features original report data about marketing's "workhorse," what Millennials want out of their experiences with your website and a lesson in subject line writing.

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