Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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USPS Rates Go Up Again

USPS is increasing postal rates on Jan. 17. Priority Mail fees will rise about 9.8 percent, despite USPS touting its allegiance to

9.8% Higher USPS Package Prices

USPS is asking for a 9.8 percent price increase on Priority Mail fees, despite its officials saying package-mailing growth is a focus a

Unique Ideas Drive Response!

I recently came across a very unique campaign by PostNet. They’re using their new Zombie Apocalypse marketing campaign to stand out.

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Recent Video

The direct mail package is a sales team with each component having a different purpose and a different voice. In another Lessons from the Greats, Malcom Decker’s explanation of the purpose for each element and the voice it brings to the sales team

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What Is a Control?

Paul Bobnak, research director of Who's Mailing What! (the most complete library of direct mail and…