Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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4 Email Tips to Boost ROI in 2016

Everywhere you turn, there’s another statistic affirming that email marketing may produce a better ROI than any other digital marketing

13 Ways Direct Mail Works Best

Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. Usually we

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The direct mail package is a sales team with each component having a different purpose and a different voice. In another Lessons from the Greats, Malcom Decker’s explanation of the purpose for each element and the voice it brings to the sales team

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What Is a Control?

Paul Bobnak, research director of Who's Mailing What! (the most complete library of direct mail and…