Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Direct Mail Drives Membership

Many museums are struggling to maintain current membership levels, let alone increase them. This is where direct mail can help.

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In this episode of "Who’s Mailing What! Confidential," Ashley and Paul showcase an extra large "Save the Date" from Linemark Inc. The piece was printed in-house at Linemark and was designed by creative agency Don Shaaf & Friends.

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