Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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How Much Is 'Free' Worth?

In a world where information and content are free, one mail piece stands alone and demands payment. Ummm … actually, pretty much all o

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A folded self-mailer is an interesting alternative to the traditional envelope. It offers several advantages as well as stands out in the mailbox. Join Who’s Mailing What’s Paul Bobnak for a look at this exciting format.

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