Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

The Latest
Honda Pops Up in the Mail Stream

In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature

USPS Increases Rates on Jan. 21

Forever stamps will increase from 49 to 50 cents on Jan. 21. On that day, Mailing Services product prices will rise “approximately

Direct Mail: Remember Me?

How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and

4 Great Holiday Mail Tips

The holiday season is quickly approaching. Are you ready to send direct mail that gets you better results than last year?

Recent Blogs
Recent Video

AAA has long been a master of direct mail marketing. In the sixth episode of "Engaging Envelopes," a series sponsored by Tension Corporation, direct mail consultant Paul Bobnak breaks down how one of its controls owes its success to its outer envelope.

Webinars On-Demand
Featured Resources