Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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What do food and meal delivery Internet startups do right in direct mail? Join Who’s Mailing What’s Paul Bobnak as he looks at how these companies effectively use direct mail to keep their hungry customers satisfied.

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