Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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4 Great Holiday Mail Tips

The holiday season is quickly approaching. Are you ready to send direct mail that gets you better results than last year?

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One of the greatest rules of direct marketing goes back over 70 years. It's from a true master of persuasion, Elmer Wheeler. “Don’t sell the steak — sell the sizzle.” It’s about selling benefits not features, focusing the attention of your customer on how your product helps them in some way. This can be done by including a sample in your direct mail piece.

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