Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all aspects of American life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads allow paper-based marketing materials to do amazing things.

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