Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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With holiday shopping being at the forefront of consumers' minds, catalogs can really stuff the inbox. But don't worry, there are ways to make your catalog stand out, especially if you "steal smart" from any of the eight catalogs featured in this episode of Who's Mailing What! Confidential.

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