Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Direct Mail ROI [Infographic]

Before marketers start believing the hype that all consumers plunk what they call “junk mail” and the industry terms “direct mail”

5 Direct Mail Messaging Tips

Direct mail marketing has many areas of focus, so sometimes not enough time is spent on messaging. Too many times, marketers are too ..

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The mantra: “Go where your audience is!” is only part of the story. Go … but go with meaningful content and use the channel that will best speak to them. Kudos to Maris Grove — offering apartment homes to seniors — for this home run campaign!

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