Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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5 Direct Mail Messaging Tips

Direct mail marketing has many areas of focus, so sometimes not enough time is spent on messaging. Too many times, marketers are too ..

Direct Mail Is Back

Last week during my IMV15 presentation for “Direct Mail is Back” we had questions that couldn’t get to. We wanted to answer them.

Direct Mail Schooled Boy, 12

Direct mail may have a new, much younger, constituency. Mathew Flores, 12, believes reading marketing makes him smarter. That’s what he

USPS Exigent Rate Increase Stays

Sure, direct mailers have economic pressures. So does the U.S. Postal Service, and allowing the 4.3 percent rate increase instituted

To QR Code or Not to QR Code?

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send …

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