Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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There are lots of ways to get attention in the mailbox, but one of the most underrated is touch. Join Who’s Mailing What!’s Paul Bobnak as he looks at how some marketers rely on how direct mail feels in the hands of their prospects.

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