Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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4 Great Direct Mail Welcome Ideas

A direct mail welcome package can be one of the first few communications that your customer gets. Here’s a sampling of some I found.

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Welcome to another episode of TM Top 3 with the week's top marketing tips and tools. In this episode, Taylor Knight shares how different colors make consumers feel, tips on how to be sure your email content doesn't come across as tone-deaf and the top direct mail no-nos.

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