Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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To get your direct mail envelopes opened, rely on tactics both new and old, drawn from today’s mail. Join Who’s Mailing What!’s Paul Bobnak as he looks at examples of both fresh from today’s mail.

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