Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Diamond Packaging, based in Rochester, N.Y., has an annual tradition of designing and producing embellished calendars to send to customers, prospects, suppliers, industry professionals and media contacts. In this video from sister brand Printing Impressions, Ashley Roberts looks at the staying power of a high-quality, year-long piece of decor is the result of a brilliant marketing strategy showcasing Diamond's production capabilities.

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