Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

The Latest
How to Save Money on Postage

When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment

Creative Direct Mail for 2018

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see

Honda Pops Up in the Mail Stream

In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature

USPS Increases Rates on Jan. 21

Forever stamps will increase from 49 to 50 cents on Jan. 21. On that day, Mailing Services product prices will rise “approximately

Direct Mail: Remember Me?

How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and

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Recent Video

Postage can be a big expense. In the eleventh episode of "Engaging Envelopes," a series sponsored by Tension Corporation, direct mail consultant Paul Bobnak talks about how your envelope’s postage can grab your prospect's attention.

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