Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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Target Marketing just released its first-ever multi-year research project, combining six years of Media Usage Survey data into one huge report called "Marketing Mix 2010-2016." In this video, Editor-in-Chief Thorin McGee discusses three top trends that emerged from the research.

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