Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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4 Great Holiday Mail Tips

The holiday season is quickly approaching. Are you ready to send direct mail that gets you better results than last year?

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What part of an envelope impresses your customer first? In the second episode of “Engaging Envelopes,” sponsored by Tension Corporation, direct mail consultant Paul Bobnak looks at an important envelope hot spot that results in opens.

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