Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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The direct mail package is a sales team with each component having a different purpose and a different voice. In another Lessons from the Greats, Malcom Decker’s explanation of the purpose for each element and the voice it brings to the sales team

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