Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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USPS Exigent Rate Increase Stays

Sure, direct mailers have economic pressures. So does the U.S. Postal Service, and allowing the 4.3 percent rate increase instituted

To QR Code or Not to QR Code?

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send …

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In this first episode of Timeless Lessons From the Greats, join Peggy Hatch as she shares John Francis Tighe's priceless three-legged stool lesson focusing on the second leg — the offer!

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