Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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You don’t always need to use an envelope to hold all the components of a typical direct mail package. Join Who’s Mailing What!’s Paul Bobnak as he looks at how a folded poster can do the same job — and maybe even better.

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