Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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The Psychology of Direct Mail

Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Uber Gets an A+

Peggy Hatch’s favorite app is truly Uber! It’s her private car service that is fast and easy to use. But what is also winning …

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