Direct Mail, Print & Postal

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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In this episode of "Who's Mailing What! Confidential," a direct mail campaign from Shawmut Communications Group is featured. Shawmut partnered with RAW Art Works, a nonprofit providing services to underserved youth through art therapy.

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