4 Tips to Turn Bad Data Into Good Results
December 12, 2017 at 8:00 am

When it comes to making better, data-driven marketing decisions, the No. 1 excuse I hear from professionals about why they’re not doing

The Human Factor (in the Age of Machines)
November 30, 2017 at 8:00 am

All of this hype about machine learning must be addressed somehow. This blog post is about how marketers can coexist with machines, and

Marketing Strategy Must Co-Opt AI
November 14, 2017 at 8:00 am

Artificial intelligence is expected to change the way we market. And AI applications in customer acquisition and customer experience

Crossing the Line Creates Cross Customers
November 7, 2017 at 8:00 am

It’s no new news that brands track our purchases and then send us coupons, promotions, special offers and “news” that fit our shopping

Resistance Is Futile
November 2, 2017 at 8:00 am

Any serious Trekkie would immediately recognize this title. But I am not talking about the Borgs, who are coming to assimilate us into

Third-Party Data: A Quest for Quality
October 23, 2017 at 8:00 am

As marketing depends increasingly on data, a data quality regimen is an absolute necessity. While that’s been known to most