Data

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Facing the Future

Recently, I participated in a panel discussion at a major e-commerce conference. The topic was about the “Future of Marketing,” and

Facebook Tool Cures Ad Blocking?

Facebook says there are such things as “bad ads,” even from brands that pay Facebook to show them. And Facebook has a way to fix that,

Putting Data to Use

The value of data does not depend on size or shape of them. It really depends on how useful data are for decision-making. Some data

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"Think about every interaction you take," said Lucy Markowitz, a Senior Account Executive at Vistar Media. "Whether it's texts, calls, updating your email — everything creates data." Find out more about how Vistar Media creates a breadcrumb trail of data for each individual prospect across every platform, in this exclusive interview from the DMA's &THEN event.

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