Data

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Persona Marketing Tricks

How does a marketer go about creating the most effective set of personas? The first step is to create the 360-degree customer view out

'Best of' the Data Athlete

Every once in a while, it’s important to look at where we’ve been in order to understand where we’re going to go next. That’s why in

6 Steps to Actionable Analytics

Numbers don’t lie, but they don’t tell the whole truth. This reality is all too familiar to marketers, who pull seemingly endless

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"Think about every interaction you take," said Lucy Markowitz, a Senior Account Executive at Vistar Media. "Whether it's texts, calls, updating your email — everything creates data." Find out more about how Vistar Media creates a breadcrumb trail of data for each individual prospect across every platform, in this exclusive interview from the DMA's &THEN event.

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