Data

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Oh No. It’s YOU …

Every brand is obsessed with gathering information about their customers — from demographic data to purchase behavior.

How Netflix Knows

How well do you know your customers? Sure, you may have a grasp on some basic demographic information and order history, but how well

Top 10 Tweets from #IMV15

On Thursday, Aug. 15, Target Marketing hosted the Integrated Marketing Virtual Conference — a day of live sessions for marketers.

8 Things Great B-to-B Personas Do

What constitutes a useful buyer persona? What should you include in a buyer persona for your organization? There are differing opinions

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