Data

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Think Before You Marketing Metric

Not so long ago, in a data-driven marketing seminar I was giving for some Brazilian Microsoft executives, I asked how many of the more

Cleaning Up the Data Crumbs

Overlapping data is all around us. Consumers are leaving breadcrumbs of data all over their shopping trails with each purchasing

The Art of Data Categorization

Machine-learning is getting better at recognition and categorization by leaps and bounds, for sure. But do they understand the purpose?

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In this episode of "TM Top 3," Taylor Knight reviews the top marketing tips and takeaways on Target Marketing this week, including AI's impact on marketing, why customer retention is more important than you think and how a trip to the DMV made one contributor think about marketing in the age of algorithms.

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