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The Greatest Data-Driven Election

In marketing, the key copy drivers — the seven emotional hot-buttons that make people act — are fear, greed, guilt, anger, exclusivity

Driving Profit With Data

Data can be leveraged to drive profits for business in two ways. Generally Accepted Accounting Principles (GAAP) are the recognized

Predicting Profits With Models

Understanding which customers will buy which product or service is at the heart of personalization, a booming and evolving industry.

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