Data

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'Best of' the Data Athlete

Every once in a while, it’s important to look at where we’ve been in order to understand where we’re going to go next. That’s why in

6 Steps to Actionable Analytics

Numbers don’t lie, but they don’t tell the whole truth. This reality is all too familiar to marketers, who pull seemingly endless

Can a Machine Think for You?

I expect you’ll say no. But if they’re working, isn’t that exactly what you’re counting on your marketing automation tools to do?

Drive Your Buyer's Lifecycle

The process of acquiring and sifting traffic into engaged, and ultimately buying, prospects is critical to your customer acquisition

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"Think about every interaction you take," said Lucy Markowitz, a Senior Account Executive at Vistar Media. "Whether it's texts, calls, updating your email — everything creates data." Find out more about how Vistar Media creates a breadcrumb trail of data for each individual prospect across every platform, in this exclusive interview from the DMA's &THEN event.

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