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Once consumers opt in for mobile marketing, marketers send push notifications. The problem is, they’re getting it wrong 63 percent of

A Data Scientist’s Wish List

I believe marketing has become the most technology-dependent function in business since 2014. And if marketing is now so dependent on

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In Part Three of Target Marketing's interview with Charlie Fusco, CEO of Synergixx, she talks about the importance of owning your customer data and the technology that can help you do just that. She also gets into content marketing and why video is a must-have for brands.

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