Using FOMO to Beat Your Competition
December 5, 2017 at 8:00 am

Consumers and humans in general are often in a state of frenzy, taken down by the fear of missing out on something someone else has, is

Brand Equity vs. Economics 101
October 19, 2017 at 8:00 am

The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand

Why Brand-Tracking Needs an Overhaul
September 19, 2017 at 8:00 am

Have you noticed how disconnected brand-tracking has become with actual consumer behavior? You might run a great new ad or build a new