Branding, Agency & Creative

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Is It Ever Good to Be Bad?

If you were to ask Miley Cyrus the question in this headline, the answer would be “Oh, yeah.” But if you look at album sales for her

Jay Baer Liked My Marketing Video

Yesterday we posted a video I shot about the genius of Jay Baer’s “The Mom Test.” I appreciate what I call “intuitive marketing.”

Forget Kevin Bacon

Forget Kevin Bacon, customer-centric organizations need to create zero degrees of separation between themselves and their customers.

Long Live the Loyalty Program

There are so many loyalty programs in the marketplace vying for the consumers’ attention, and many of them are not designed well.

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Four students from Temple University and their advisor, Target Marketing blogger Chuck McLeester, talk about the DirecTV campaign that won them the big prize.

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