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The Trumping of America

In September 2015, I predicted Donald Trump would win the White House simply because of his mastery of psychology-based marketing. He

What AB Testing Gets Wrong

Creating the perfect message and medium can be challenging for marketers. Simple tweaks in word choice or user interface design have

Hype or Opportunity?

Marketers today face the huge challenge of creating the right program mix to meet their brand objectives. It’s difficult to balance the

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In this episode of "What Were They Thinking?" Melissa takes a look at Netflix's long game when it came to experientially marketing the return of everyone's favorite fast-talking mom-and-daughter-duo in the Gilmore Girls Revival.

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