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Brand Equity vs. Economics 101

The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand

Dove Is Tone-Deaf Again

Dove created an affirming campaign about real beauty that went so right — showing women that they were truly radiant as they were. Then

What To Do With the Trump Brand?

What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms

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And now for something completely different. In this episode of "What Were They Thinking?" Melissa looks at a new TV ad from British crisps maker Tyrrells that might just inspire you to a silly walk down your local snack aisle.

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