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The Art of Learning From Screw-Ups

Let’s look at the top screw-ups covered from the “What Were They Thinking” desk, and delve into the lessons marketers can benefit from.

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Who knew the magazines in your bathroom could serve other purposes beyond reading material? In the first 2018 episode of "What Were They Thinking?" Melissa takes a look at a new Ikea magazine ad running in Sweden featuring a pregnancy test — that's right, Ikea wants you to pee on this ad.

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