Content Marketing

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Funny Marketing Gets Attention

Making consumers laugh can help marketers bond with audiences and gain their attention, but joking may make buyers take them less

Up Your Price Potential by 8X

It’s easy to assume that B2C is more emotional than B2B — as more consumer goods have hedonistic appeal, while B2B products have

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In journalism, you have the 5 Ws: Who, What, When, Where, Why and How. (Journalists don’t necessarily count so well). In content strategy, you have the same 5 Ws, but they should be employed a little bit differently.

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