Content Marketing

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Unearthing Thought Leadership

Your customers are tired of hearing sales pitches and want to get genuine insights that offer practical advice for vital issues. That’s

Buzzwords Kill Kittens

What is it about these buzzwords that speak to the marketer’s soul? Marketers use emotion to get consumers to buy products and services

Content Marketers: Users Rule!

Most consumers today couldn’t imagine a world without their steady stream of free online content. But this content would not be

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In part three of Target Marketing’s interview with Julie Rezek, North America president of Hacker Agency, she talks about how brands can use content marketing to influence customers to buy. Content marketing, according to Rezek, provides brand value and lets marketers connect with consumers on a deeper level.

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