Content Marketing

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KPIs: Measuring Content Marketing

Too often, there’s an overemphasis on process metrics like page views, open rates and list growth (subscribers, followers, friends…

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Last year, SunTrust Bank started a movement with the goal of "lighting the way to financial well-being" for 5 million Americans. In this video, Susan Johnson, SunTrust's CMO, discusses the role content marketing plays in this onUp movement and the bank's newest “Confidence Starts Here” ad campaign supporting the onUp movement.

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