Content Marketing

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Once consumers opt in for mobile marketing, marketers send push notifications. The problem is, they’re getting it wrong 63 percent of

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Last month at the MarketingSherpa Summit 2017 in Las Vegas, Scott Dikkers, founding editor of The Onion, chatted with Target Marketing's Thorin McGee. In this interview, Dikkers explains how he hired content writers at The Onion, and gives examples of companies using outrageous branding to attract consumers.

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