Content Marketing

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4 Tips to Master Voice Search

Amazon Echo, Google Home and Apple’s Siri all have something in common that marketers need to know — they prompt voice search by

Right-Size Your Content Marketing

Goldilocks knew what she was talking about: There’s too big, too small and just right. Here’s how to right-size your content marketing.

Why Content Marketers Fail

Without the right foundation, attempting to produce curated, personalized content can quickly become overwhelming and ineffective. Why?

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Joe Pulizzi, an author and the founder of Content Marketing Institute, has been nicknamed "The Godfather of Content Marketing." Earlier this month, Target Marketing attended the Content Marketing World conference in Cleveland, and had the chance to talk with Pulizzi about the challenges content marketers face and his No. 1 piece of advice when creating a content strategy.

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