Content Marketing

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Be Lazier, Content Marketers

In order to cope with the real-time, click-driven Internet culture dominating their work lives, content marketers need to learn how to

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InsideHook, a lifestyle publication for successful men across the United States, helps brands target a specific audience through content marketing. Brooke Sinclair, the company's CEO, talked with Target Marketing's Thorin McGee at this year's DMA &THEN about how brands can use media partners effectively.

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