Content Marketing

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'Killing Marketing' to Save It

The book “Killing Marketing,” the latest from Joe Pulizzi and Robert Rose, says this: “We must kill marketing that makes a living from

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Businesses are sending more email than ever, yet email engagement and conversions are still stable, and in some cases improving. Why is that? The content keeps getting better. Here are three trends in email marketing content that are helping keep audiences clicking.

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