B-to-B

Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.

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LinkedIn’s New App

B-to-B marketers and LinkedIn are seemingly inseparable. So Wednesday’s news from Mashable, “LinkedIn’s New Facebook-like App Arrives

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Just because "MarTech" is a buzzword doesn’t mean every potential marketing technology is worth the time and investment. The tricky part is figuring out which technologies belong in your marketing budget and which are just the latest shiny distractions.

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