B-to-B

Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.

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Lead-Scoring for B2B

Every business needs to maximize ROI. To do this, they need to leverage all of the data points at their disposal and shift the focus to

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In this episode of "TM Top 3," Taylor Knight reviews the top Target Marketing articles of the week, including the Equifax data breach, four B2B marketing lessons from Michael Brenner and Scott Stratten's email marketing strategy. 

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