Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.

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Is a Free Book the Answer?

I’m working for several marketers whose campaigns are centered on the offer of a free book. But in an age where it seems everyone is

7 PR Secrets to Surviving Crisis

What do Ashley Madison and Amazon have in common? They’ve both responded to recent crises in entirely different ways. When you don’t

8 Things Great B-to-B Personas Do

What constitutes a useful buyer persona? What should you include in a buyer persona for your organization? There are differing opinions

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Just because "MarTech" is a buzzword doesn’t mean every potential marketing technology is worth the time and investment. The tricky part is figuring out which technologies belong in your marketing budget and which are just the latest shiny distractions.

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