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Up Your Price Potential by 8X

It’s easy to assume that B2C is more emotional than B2B — as more consumer goods have hedonistic appeal, while B2B products have

The Art of Learning From Screw-Ups

Let’s look at the top screw-ups covered from the “What Were They Thinking” desk, and delve into the lessons marketers can benefit from.

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Marketers, pack your bags and prepare for your next adventure. In this episode of "What Were They Thinking?" Melissa explores Travel Oregon's new campaign, "Only Slightly Exaggerated," which captures the natural beauty of the northwestern state and applies a whimsical anime feel to it.

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