Target Marketing Site Map

• Help Me Connect the Dots! (A Buyer's Lament)
• Turnaround Tired Direct Marketing Campaigns With Video
• How Less Frequent Blogging Is Creating More Leads for B-to-B Bloggers
• Instagram: Does It Matter That It Will Make Money on Your Pics?
• 4 Methods of Maximizing and Monetizing Mobile Marketing Efforts
• Do Birthday Acknowledgements Build Brand Relationships?
• The Direct Marketing, iPad and Video Holiday Shopping Link
• Don’t Get Trashed – Is Recycling Discarded Mail Profitable? – Part I
• Get Ready for 2013: Email Marketing Redefined
• The 3 Habits of Successful Social Publishers
• New Developments in B-to-B Loyalty Marketing
• 4 Tips for Handling the Most Overlooked Mobile Marketing Channel
• Social Media Is a Waste of Time for B-to-B
• YouTube Analytics for Direct Marketers
• Getting Your Email Heard Above the Roar of the Holiday Crowd
• Winner of the 2012 Presidential Election: Data
• Sales Follow Up: Persistent or Parasite?
• Use Social Media and Email to Get More Customers and Keep Them Coming Back
• Answers to Your Video Direct Marketing Questions
• 2012 DMA ECHO Green Marketing Award Goes to: Vestas
• How ADP Is Netting Big Leads With Twitter and LinkedIn
• The Marketer’s Code of Conduct for Disasters
• Overwhelmed by the Complexity of Mobile Marketing? Start Here
• B-to-B Marketing Mythbusting, Redux
• Is Your Customer Service Killing Customer Loyalty?
• Inside a Successful Online Video Campaign
• 7 Email Marketing Mistakes Even Seasoned Marketers Make
• Disengage: Create Response (and Sales) With Content Marketing
• Creepy Marketing and Social Media: How to Scare Away Your Customers for Good
• 6 Insider Secrets to a Winning Affiliate Marketing Program
• How Long Should A Video Be?
• 'Go Green, Go Paperless?' FTC Issues Green Guides—and Lack of Substantiation Gets Targeted
• 5 Surprising Email Metrics That Transform Businesses
• Mythbusting Content Marketing: Storytelling Doesn't Create Sales
• 'SoMoBiDa' Isn't a Song: Like It or Not, the Confluence of Social, Mobile and Big Data Is the Future of Marketing
• 11 Rules For Mobile Marketing Success
• B-to-B: Where Social Media Meets Direct Marketing
• Only Trust Professionals - and Other Lessons From the NFL
• Your Online Video as a Direct Marketing Asset
• Attribution and the 'Mail Moment' in the Multichannel Mix
• Emails That Target Customer Behavior Without Using Big Data
• 3 Ways Most B-to-B Marketers Get Off Track With Social Marketing
• 4 Attribution Models in the Age of Big Data
• 6 Steps to Building a Winning Brand on Virtually Any Budget
• "Dear David ... Oops, I Mean Carolyn" - Blunders in Marketing Automation
• Making Your Video Go Viral, Part 2
• Gearing Up for the Holidays: Make Your Email Marketing Deliver Long Tail Results
• A New Way to Net B-to-B Services Sales With Social Trust
• Numbers Don’t Lie: Gen X, Can You Handle the Truth?
• Email to Repair Broken Customer Relationships—What J.C. Penney Got Wrong
• Dancing Baby Fails and Other Digital Distractions
• Direct Mail Still Haunted by the J-Word
• Destination Marketers: Turn Facebook Fans to Paying Customers
• 3 Ways Rank-and-File Marketers Matter to the C-Suite in a Brave New Marketing World
• The Thorny Question of Marketing Attribution: Does It Apply to B-to-B?
• Forget Real Friends, Just Fake It
• Making Your Video Go Viral
• Take Command of Marketing Data Governance—Because We Have To
• A Deeper Dive into LinkedIn Leads and Sales Creation
• The Data Show: #NBCFail, or What Happens When an Industry Faces Digital Disruption
• Boost Your Website Sales: 8 Simple E-commerce Tips That Really Work
• Just Answer My Question, Dammit!
• 10 Reasons Tablets Will Change Video for Direct Marketers
• Email Marketing to Acquire High Quality Facebook Fans
• Prospecting to IT Buyers: How Nine Data Vendors Stack Up
• How I'm Creating Leads and Sales on LinkedIn
• Backlink Pruning: A Staple 'Best' Practice, Especially in Penguin’s Aftermath
• Challenge Emails: 'Go Away. We Don't Want You.'
• 10 Compelling Facts for Direct Marketers to Use Online Video
• Catalogers & Publishers Get 'Lucky' as Their Mail Gets a Valuable Second Life
• 1-Click Emails Make Sales and Donations Easy
• How to Get Engaged Prospects to Buy
• How Performance Marketing Accelerates B-to-B Prospecting
• Wanted: Data-Driven, Digital CMOs
• Introducing 'The Integrated Email' Blog by Debra Ellis
• Death by Whitepaper
• 6 Energizing Principles From Video Sales Letters
• USPS Talks Sustainability and Its Performance Returns for 2011
• How to Generate Leads With Education Marketing
• Social Media and ROI: Strange Bedfellows, or a Match Made in Heaven?
• Left Hand? I'd Like to Introduce Right Hand
• 6 Video Presentation Tips to Elevate Your Online Marketing
• How Much Time You Invest in Social Media Does Not Matter
• 6 Steps to Building the Perfect Landing Page
• B-to-B Marketers Gone Wild!
• Watch This Space
• Reducing UAA Must Focus on New Movers
• The Nuances of Promoting Your Video via Email and Landing Pages
• The One Thing LinkedIn Experts Won't Tell You That Always Nets Sales and Interviews
• To Gate or Not to Gate, That Is the B-to-B Content Marketing Question
• CEM: Getting Acquainted With Your Customers
• What Social Sites Should YOU Be Using?
• If Email's Broken, Why Aren't You Fixing It?
• Which Costs More: Video or Direct Mail?
• How 'Keeping Up' With Social Media Will Sabotage Your Ability to Sell With It
• Digital Developments in B-to-B Event Marketing
• How to Craft a Compelling Offer for Search Engine Marketing
• Is Frequency a Pay-off or Piss-off Strategy?
• Lights, Camera, Action: Video Helps You Stay in Touch With Customers
• How to Convert a Direct Mail Package to Online Video
• 'Every Door Direct' Not for Every Mailbox
• Branding Is Not Enough to Make Social Sell
• Five Ways to “Get Real” With B-to-B Social Media
• MDM: Big Data-Slayer
• An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 2 of 2)
• Caution: I've Been Diagnosed With Social Media Madness
• 12 Reasons to Fuse Direct Marketing and Video Marketing Now (Part 2)
• The B-to-B Buying Revolution, and Five Ways Marketers Need to Change Their Game
• How to Make a Billion: The Costs of 'Undeliverable as Addressed'
• Why Your Engaging Content Won't Produce Leads
• Testing for B-to-B Marketers: How Hard is It?
• No More Menial Jobs and 2 Other Steps to Customer Experience Transformation
• An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 1 of 2)
• Are Your B-to-B Social Media Strategies Socially Appropriate?
• 12 Reasons to Fuse Direct Marketing and Video Marketing Now
• Have a Happy & Profitable Earth Day 2012! A Good Time to Enter the ECHO Awards' Green Marketing Competition
• Generate Leads With Social Media by Provoking Thought, Not Leading It
• Marketing: It’s the New IT
• SEO Vs. PPC: 5 ‘Power Tips’ to Drive Organic Traffic to Your Website
• Welcome to My New B-to-B Blog. Now What?
• New Paper Recovery Data Shows Impact of Recession, Digital Media
• Create a Bucket List
• How to Know What to Blog—Always and Forever
• 4 Tips to Improve Environmental Performance of Email and Digital Communications
• What Do Social Media Marketing and Weight Loss Have in Common?
• How ‘Frienemy Marketing’ Can Save Your Online (and Offline) Business
• Content Marketing, or Selling Without Selling
• USPS 'Green Teams' Net $58 Million - If Only Government Postal Policymakers Were So Innovative
• Be the Wave—Or ‘The New Marketers’ Manifesto’
• Today's Top Marketers Are Translators, Publishers of Utilities
• Myths and Misconceptions: The Real Truth About Content Marketing and the Search Engines: Part II
• What Marketers Can Learn From Maine's Political Email Idiocy
• Making a Green Claim: (Not) Waiting for the FTC Green Guides
• In Defense of Selling With Social Media
• The Great Marketing Data Revolution
• Myths and Misconceptions: The Real Truth About Content Marketing and the Search Engines: Part I
• How to Select a Social Media Agency or Consultant
• Inside the Recycling Tub: Catalogs & Direct Mail, Post-Consumer
• The ‘A’ Word—Learn It, Love It, Live It!
• DMARC: Another Step in the Fight Against Email Phishing
• 13 Things You Must Do This Year To Boost Your Biz! Part Two
• Moving Beyond Engagement
• Some Email Industry BS We Should All Be Wise to by Now
• Setting Sustainability Goals: DMA Takes Industry Aim at Bottom-Line Benefits
• The Mobile Nexus—If You’re a Marketer, Be Prepared to Live or Die By It
• 13 Things You Must Do This Year To Boost Your Biz! Part One
• Never, Ever Outsource Your Content Marketing Strategy
• Best Online Marketing Practices For A 'Bionic' Business: Part III
• Deciphering Big Data Is Key to Understanding Buyer’s Journey
• How a Dirty Mind Can Help Save Your Creative