Target Marketing Site Map

• 5 Big Things to Consider Before Unlocking the Power of Big Data
• How to Set Achievable Lead Generation Goals
• 2 Ways the Mobile Direct Marketing Audience Is Different
• Survey Says: Email Is Top Area of Marketing Investment in 2013 and Data Integration Is the Biggest Challenge
• 3 Types of Images That Are Ideal for Content Marketing
• When Your Work Spirals Out of Control …
• How to Deal With Missing Data: Databases, Zeroes and Imputation
• What Were the Best Marketing Tips of 2012? - LinkedIn Discussion of the Week
• Top 10 Direct and Digital Marketing Jobs In Demand for 2013
• God Protect Us From Amateurs!
• CMO Council: Positive Outlook for Chief Marketers Globally; Salaries Up, Bonuses Tied to Performance
• 5 Simple Ways to Optimize Display Ad Performance and Drive Conversions
• Editor's Picks: 2012's Top Direct Marketing Tips for Each 'Target Marketing' Editor
• E-commerce Link : Build Confidence
• Lists : International Direct Marketing
• Famous Last Words : Web 'Stoopidity' ...
• Social Media : It's Who You Know
• Cover Story : 35 Top Tips of 2012
• B-to-B Insights : Mobile Marketing on the Move
• Brand Matters : Season of Thanks
• Nuts & Bolts - Direct Mail/Web : Integrate and Personalize
• Nuts & Bolts : Design for the Copy
• Editor's Notes : When IT Projects Go Wrong
• Nuts & Bolts - Case Study : Red Tie Lists Its California Love
• When’s Best to Pull the (Email) Trigger? - LinkedIn Discussion of the Week
• Email: When Are the Best Times to Pull the Trigger?
• The Beauty of Continuity Marketing
• 5 Paths From Scan to Buy: How to Increase Sales With QR Codes This Holiday Season
• 10 Tips to Turn Webinars Into Masterpieces
• Worldata List Price Index Reveals Fall 2012 Lead Trends
• Using Content Marketing to Control the Conversation
• DMCNY Remembers Milt Pierce
• 8 Ways to Reorganize Your Content Around Customer Needs
• What Will Be Your Biggest Marketing Challenges in 2013? - LinkedIn Discussion of the Week
• Social Media ROI Tops SEO, Email Still King - Lyris Web Optimizer Survey
• 7 Ways Banking CMOs Need to Change the Status Quo
• Extending the 10-Second Lifespan of Your Résumé
• The Great Mobile Debate: Native Apps vs. HTML 5
• Case Study: Lifestyle Data Lifts Gift Size for Heifer International
• Is Creativity Collaborative? - LinkedIn Discussion of the Week
• December: 'Tis the Season to Keep on Prospecting
• V12 Group Donating 100% of New Data Sales to Hurricane Sandy Relief Through Nov. 15
• Making the News Work for You
• DMCNY Postpones Silver Apple Awards Gala
• What the U.S. Government Could Learn About Customer Service
• Which Political Party Takes the Marketing Cake? - LinkedIn Discussion of the Week
• Presidential Email Best Practices: Do You Know Better Than Obama and Romney?
• Editor's Notes : Political Excess, in Marketing
• Famous Last Words : The Case for Secret E-shoppers
• B-to-B : The Mobile Multitool
• Email : The Evolution of Deliverability
• Nuts & Bolts - Case Study : Building Social Media ROI Through Influencers
• Nuts & Bolts - B-to-B : Lucky 7 Prospect Conversion Tips
• Data Driven : Behind the Curtain
• E-commerce Link : Research 101
• Message & Media : Satisfaction Guaranteed
• Cover Story : The Direct Marketing Election
• 4 Tips for Cleaning Up Your Messy Garage of Data Before 2013
• Adobe's Ad Baloney
• 5 Tips to Get Followers to Click on Your Links
• Is Personalization Creepy? - LinkedIn Discussion of the Week
• Union Bank Migrates to Eco-Friendly Customer Bank Statements
• Top 10 Blunders of Lead Generation Marketers
• The Grand Masters of CRM
• PR Newswire Signs on as Content Marketing World NYC Gold Sponsor
• 3 Steps to B-to-B Social Marketing Success: Content, Discussions and Action
• Tech Talk: Sapphire Web Optimizer Ties Web Behavior to B-to-B Leads
• How Do YOU Keep Email ROI Healthy? - LinkedIn Discussion of the Week
• Global Marketing Index Continues to Show Growth in October
• 5 Ways to Keep Email ROI Healthy
• DMA Names Macy's and United Airlines MileagePlus 2012 Marketers of the Year
• Breaking Every Rule in the Book!
• 6 Digital Advertising Tips for the NFL Season
• DMA Announces 2013 Board Roster
• Is Data Essential to Your Business? DMA Wants You to Help Fight for Its Future
• How Do You Define SEO? - LinkedIn Discussion of the Week
• Quad/Graphics to Acquire Vertis
• The 2 Stages of B-to-B Mobile Marketing
• DAA Refuses to Enforce Do-Not-Track Default Browser Settings
• Brand Yourself! Brilliant Concept!
• MeritDirect Appoints Rob Sanchez Chief Executive Officer
• The Pyramid of Internet Marketing Priorities
• Are Direct Marketers Really Out of Touch? - LinkedIn Discussion of the Week
• 3 Ways to Use Big Data for Revenue Attribution
• DMA Appoints Stephanie Miller Vice President, Member Relations
• Stephanie Miller on Her New Mission: DMA Member Relations VP
• Rethinking Email Engagement: Best Practices vs. Revenue
• 6 Ways to Integrate Social Media and Email Marketing
• Edmund Optics Speaks the Customer's Language
• Editor's Notes : 'Tis the Season
• Nuts & Bolts - Case Study : CheapAir Customers Stay on Board With Email
• Nuts & Bolts - Marketer's Bookshelf : The Impact Equation, Pinterest Power and Emarketing Excellence
• E-commerce Link : Back to School
• Cover Story : Direct Marketer of the Year: Marisa Anne Edmund
• SEO : Sexy and You Know It
• Nuts & Bolts - Email : Engagement Matters
• Postal : Navigating the New USPS
• B-to-B Insights : The Death of the BRC
• Email/Database : Special Opts
• Brand Matters : Get Sticky
• Famous Last Words : The Publishing Craps Game
• Nuts & Bolts - Eye on Privacy : Can We Walk the Talk of Self-Regulation?
• Marketing #Fail: Who Really Dropped the Brand? - LinkedIn Discussion of the Week
• New Mover Report 2012: Epsilon Finds Brand Loyalty Tested When Consumers Move
• Hal Brierley and Marjorie Kalter 2012 DMA Hall of Fame Inductees
• 3 Tips for Sweepstakes Marketing on Facebook and Other Social Networks
• Aghast Attack!
• The Care and Feeding of High-Value Leads
• Who Inspires You to Market Smarter? - LinkedIn Discussion of the Week
• 3 New Auto Buyer Behaviors Marketers Need to Know
• Time for a Communications Audit!
• Give 2012 Holiday Sales a Boost With Real-Time Email
• Is Direct Mail Junk Mail? - LinkedIn Discussion of the Week
• Using Social Media for Email Prospecting
• ‘FREE!’ Is Indeed a Magic Word
• 3 Ways to Reduce Email Unsubscribes
• Multichannel Calls to Action - LinkedIn Discussion of the Week
• Nanotargeting: How Big Data Is Used on the Campaign Trail
• What Shaped Direct Mail in 2012? Q&A With ALC's Susan Rappaport
• Data Driven : Beyond the Data
• Editor's Notes : The Money's in the Mail
• Famous Last Words : Does Your Email Matter?
• B-to-B : Search for Business
• Nuts & Bolts - Case Study : Iron Tribe Fitness Automates Success
• Web : UX Studies: Who Needs Them?
• E-commerce Link : Linking in to Sales
• Message & Media : Make Your Best Offer
• Cover Story : The Top 50 Mailers of 2012
• Web : Test Like an Online Olympian
• Spend on Mobile or Social? - LinkedIn Discussion of the Week
• 3 Steps to Cleanse and Append Inbound Leads
• Is Your Business Harboring Rogues?
• Know Me or No Me: Optimizing Your Customer Retention
• How to Create and Identify Powerful Multichannel Content? - Liveliest LinkedIn Discussion of the Week
• 4 Offline Tips for Web-Savvy B-to-B Marketers to Reach SMBs
• The Linchpin of Direct Mail and Email
• 5 Tips for Building a Successful Landing Page
• Tweets and Takeaways From the Integrated Marketing Conference 2012
• What Is the Future of Webinars and Virtual Shows? - LinkedIn Discussion of the Week
• Answers to Your Questions on Integrated Marketing Strategy and the Big Picture
• Spotlight Integrated Email: B-to-C vs B-to-B
• O.K. I Am Now Really Scared
• How Is Email Changing in 2012?
• Social Media: The Next Frontier for Yellow Journalism Embroils Chick-Fil-A, Ford and Celeb Boutique
• Do Whitepapers Still Work? - LinkedIn Discussion of the Week
• 4 Steps to a Local Search and Web Presence
• 4 Steps to Making Facebook Ads Work–at Last!
• What Is a Data Broker? The FTC's Muddled Message
• Content Marketing Thursdays: Leveraging Online Customer Reviews - LinkedIn Discussion of the Week
• Lists : Shatter the Crystal Ball
• Editor's Notes : The Great 2012 Free Marketing Conference In Your Office
• Nuts & Bolts - Search : 4 SMB Local SEO Tips
• Famous Last Words : 'Stop Touching Me!'
• Production : The New Call to Action
• E-commerce Link : Let's Talk About You
• B-to-B Insights : Face-to-Face
• Brand Matters : Filing a Report
• Cover Story : Prospecting for Smiles
• Nuts & Bolts - Case Study : Mobile Sign-ups Are Fertile Crop for THP
• What Media Trends Matter to Direct Marketers? 3 Questions With Forrester's Robert Brosnan
• The Cape Cod Times Bungles Its Renewal Effort
• The 3 Best Uses of Marketing Data
• Content Marketing Thursdays: Repurposing Old Content - LinkedIn Discussion of the Week
• `Tis The Season: Epsilon Releases 2012 Holiday Trend Report
• Are Daily Deals Sites Good Marketing? [Study]
• DMA Creates 'TruST Coalition' to Fight Unfair Internet Sales Taxation
• 5 Keys to Building an International Customer Base
• Top 10 QR Code Campaigns of Q2 2012? - LinkedIn Discussion of the Week
• 3 Steps to Turbo-Charge Your Data Privacy Policies
• Why Direct Marketers Should Embrace Mobile
• Dada Ads: Nihilism and Nonsense
• Direct Mail vs. Email? A Way to Find the Balance
• Rural Dwellers Just Aren’t That Into Mobile - LinkedIn Discussion of the Week
• 5 Points to Consider for Your Privacy Policy
• Optimizing Media Mix—Yes, You Can!
• DMA Acting President and CEO Linda Woolley on the Strategy Behind the Downsizing
• One Way to Increase Revenue: Upsell!
• Direct Mail Leads the Pack In Quick Response Thursday
• Do You Know Your Data? 5 Data Governance Questions Every Marketer Should Ask, and Their Answers
• Everybody’s Going Nuts for ‘Big Data’
• Demographics, Psychographics, Socialgraphics—Uniting Divided Customer Profiles
• Big Data Extra: Q&A With KBM's Tom Young
• Nuts & Bolts - Eye on Privacy : Cookie Monster or Customer Delight?
• Web : After the Click
• Message & Media : Free for All
• Famous Last Words : Do the Obvious!
• E-commerce Link : Plays Well With Others
• Data Driven : Under the Hood
• Nuts & Bolts - Case Study : The Scooter Store Mobilizes Paid Search
• Nuts & Bolts - Multichannel : 4 Tips for Creating the Integrated Marketing Illusion
• Nuts & Bolts : Marketer's Bookshelf: Branding Yourself, The Fusion Marketing Bible and The Referral Engine
• Nuts & Bolts : Insurance Direct Mail Package Trends
• B-to-B : Balancing the Pen
• Cover Story : Are You Ready for Big Data?
• Editor's Notes : Perception Vs. Data
• How Often Should You Mail? 4 Ways to Do It Right
• Science Fiction QR Code Imagined in Quick Response Thursday
• Lifecycle Marketing: 5 Steps to Take Customers From 'Suspect' to 'Advocate'
• 6 Steps to Take the Junk Out of Direct Mail
• 3 Email Marketing Lessons to Learn From Telemarketers
• The Anti-QR Code Detailed in Quick Response Thursday
• Content Marketing in 3 Inexpensive Steps
• Can Facebook Survive on Ads?
• DMA Data Governance Certification: Balancing the Marketing Rewards of Big Data With Its Risks
• What Is Engagement Worth in Marketing?
• QR Codes: Scanning for Efficiency
• Direct Mail Response Rates 'Dipping' says DMA Report
• 5 Practices of Successful Multichannel Marketers
• Tech Talk: Adblade Releases New Self-service Retargeting Tool
• Smartphone Marketing: 4 Predictive Targeting Tips Give Marketers More Predictive ROI
• QuadDirect Expands Effingham Direct Mail Capabilities and Capacity
• The Power of Premiums
• Growing Your Email List Starts at Home: 6 Tips to Do It Right
• Easypurl Unveils New 1:1 Marketing Automation Platform at On Demand Expo
• Is There a Place for QR Codes in Fundraising?
• Return Path Launches Industry's Largest ISP Anti-Phishing Program with AOL, Libero, Microsoft, Synacor, UOL and Yahoo!
• Dealing With Customer Misery - Part 2
• 5 Reasons Lead Nurturing Is Essential to Marketing Success
• 15 Common Sense Marketing Lessons
• 5 Tips for Harnessing the Power of Your Customer Advocates
• Nuts & Bolts - Social Media : 4 Repinnable Pinterest Tips
• Editor's Notes : Integrated Marketing: DM’s Present and Future
• Nuts & Bolts - Case Study : To SquareTrade, Social Referrals = Square Deals
• Famous Last Words : I’ll Happily Pay for Email!
• Cover Story : Galloping Ahead
• B-to-B Insights : Marketing Mythbusting
• Brand Matters : A Frank Talk
• E-commerce Link : What Game-changer?
• Database : Database Security Before the Breach
• Email : Turning Emails Into Customers
• Worldata List Price Index: Spring 2012 Trends Revealed
• Brilliant QR Codes: Have You Seen Any?
• White Hat SEO Checklist: 3 Ways to Ensure You’re Not Penalized for Overly Aggressive Search Strategies
• Saving Facebook
• Email for Acquisition: Customer Acquisition Chain Link 10
• What Do You Think of QR Codes?
• DMA Quarterly Business Review Q1 2012: Digital and Direct Marketing Continues to Grow at a Modest Pace
• 10 Tips for Improving Landing Pages
• The Muddled Math of Social Media Marketing
• Kick the Broad Match Habit: 2 Steps to Categorize Search Keywords to Boost Conversions and Reduce Costs
• Takeaways From Wednesday’s Interview With Linda A. Woolley, DMA’s Acting President and CEO
• Making Social Sales: Customer Acquisition Chain Link 9
• 5 Keys to Mastering Mobile Advertising - And Why It's Most Like TV
• DMA Announces Leadership Transition
• Dealing With Customer Misery - Part 1
• An E-book Is Not a Whitepaper - Answering Your Question from 'Content Marketing to Woo the Executive'
• The Mobile Customer Acquisition Chain: Link 8
• Green Direct Mail Is No Longer an Oxymoron
• It’s High Time Web Sales Were Taxed
• Email Prospecting the Right Way: 3 Key Questions Answered
• How 7 Display Ads Convert Their Clicks: Customer Acquisition Chain Link 7
• 5 Ways to Think Direct in New Media
• Content Marketing: How HP Generates Articles for its E-newsletters
• Editor’s Notes : There Is No ‘Right Way’
• Social Media : 4 Essential Social Marketing Strategies
• Famous Last Words : Getting Paid
• Nuts & Bolts - Eye on Privacy : 4 Things All Marketers Need to Know About HIPAA/HITECH
• Message & Media : Head of the Class
• E-commerce Link : Human by Design
• Data Driven : Playing by the Rules
• Nuts & Bolts - Loyalty : 5 Ways to Rekindle the Romance With Your Customers
• Nuts & Bolts - Case Study : Voices.com Sings Email’s Praises
• Cover Story : HP's Email at Work
• Mobile & Direct Mail : Decipher the Code
• Nuts & Bolts : Social Arithmetic: 5 Steps to Optimize Social Media Marketing
• Son of Zappos.com Is Chasing Me Around Europe!
• 3 Email Marketing Mistakes to Avoid
• Remembering the Lawnmower: How to Remarket to Site Visitors and Avoid a Restraining Order
• Using Paid Search to Find New Customers: Link 6 in the Acquisition Chain
• 5 Ways to Use Email to Acquire Customers and Improve Relationships With Existing Ones
• Resolute Forest Products and National Envelope Announce Partnership to Expand Availability of Align Papers
• Direct Mail's Resurgence and New Role in Integrated Marketing
• Landing Pages and SEO for DRTV Campaigns - Customer Acquisition Chain Link 5
• 4 Email Marketing Techniques to Revamp Your Program and Increase ROI
• Why Have a Website?
• Business-to-Influencer Marketing: 6 Steps to a New Media Paradigm
• Catalog to Online: Link 4 in Your Customer Acquisition Chain
• How to Predict ‘Persuadable' Customers and Reduce Marketing Waste
• 10 Email Design Best Practices for a Mobile World
• Q4 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year
• Direct Mail to Online: Customer Acquisition Link 3
• 6 Social Media Tricks to Optimize Email Campaigns
• Zappos.com Is Chasing Me All Over the Internet!
• 6 Social Marketing Tricks to Boost SEO
• MiLab Q&A: How Big Data Can Make or Break Your Marketing
• Nuts & Bolts - Case Study : Dairy Queen’s Loyalty Blizzard
• Editor's Notes : The President’s Marketer
• Nuts & Bolts - Mobile : 5 App Tips for Small Businesses
• Nuts & Bolts - Marketer’s Bookshelf : Likeonomics, Breakthrough Branding and What the Best Marketers Know, Do and Say
• B-to-B Insights : Decades of Progress
• Mobile & Web : Kicking App
• Direct Mail : Send Green, Save Green
• Social & Email : Friendly Prospects
• Cover Story : Doctor, Heal Thyself
• Brand Matters : Keep It Simpler!
• E-commerce Link : Are They Listening?
• Famous Last Words : Avoid Rip-Off Pricing
• Customer Acquisition Chain Link 2: Print to Online
• 6 Reasons 'Large Advertisers Will More Than Double Paid Search Mobile Budgets in 2012’
• 3 Keys to Saving Money on Your Direct Marketing Communications
• 3 Direct Mail Opportunities in USPS Challenges
• 10 Links in the Customer Acquisition Chain: Do You Have Broken Links?
• The Problem With Channel Attribution: Developing Marketing Metrics for Future Spend and Budget Allocation
• Encrypt, Encrypt, Encrypt ... or Else ...
• Your Tweets From Direct Marketing Day @ Your Desk, Plus a Few Takeaways
• 3 Tips to Optimize Your SMB Site
• DMA Releases Quarterly Business Review (QBR) for Q4 2011
• QR Codes vs. 2D Codes vs. NFC: Is It Time to Move On?
• Creating Web Videos for Online Marketing: 3 Common Questions Answered
• 5 Ways Interactive Content Helps Publishers Pump Up Web Revenues
• 3 Cures for Sick Email Campaigns
• Google’s Strange 'Spam' Attack
• 6 Levels of Permission-Based Email: Marketers Find More Than Six Degrees of Separation Between Double Opt-in and Opt-out Lists
• 'Truth, Lies and Marketing' Panel Announced for Direct Marketing Day @ Your Desk
• Nuts & Bolts - Email : 2 Tips to Improve Email Design
• Famous Last Words : About Offers
• E-commerce Link : Engage With Purpose
• Editor’s Notes : What Would You Do for an Email?
• Nuts & Bolts - Eye on Privacy : How Mobile Is Your Security?
• Database : Playing Your Cards Right
• Search & Social : Solving the SERP Puzzle
• Cover Story : Media Usage Forecast 2012
• Nuts & Bolts - Case Study : Mobile-Social Campaign Honors Band's Fans
• Message & Media : Copy Starters
• Nuts & Bolts - Trends : 2011 Direct Mail Trend of the Year: VDP
• 2012 Media Usage Survey Extra: Where Are B-to-B Marketers Putting Their Money?
• How Will a Consumer Privacy Bill of Rights Affect Your Marketing?
• 4 Tips to Get Your QR Codes Scanned
• 5 Questions That Identify a Hassle-Free Data Solution for Online Campaigns
• DMA Kicks Off 2012 International ECHO Awards Competition
• The Anatomy of a Pump-'n'-Dump Stock Scheme
• 3 Ways Siri Is Raising the Stakes for Voice-Based Interactions
• Multichannel Marketing Lessons From the NY Giants
• Finding Tomorrow's Marketing Stars: 6 Questions With DMEF President Terri L. Bartlett
• 8 Secrets of Customer Satisfaction Survey Success
• 6 Tips for Better Mobile Apps Design
• Opinion, Promoted Tweets Edition: A Marketer’s Conflict—Advertising on Twitter
• USPS Posts $3.3 Billion Loss in 3 Months
• 6 Best Uses of Predictive Analytics for Cross-Sells and Upsells
• IT in the Toilet 2012: A Mobile Movement
• 5 Points Email Marketers Need to Understand About DMARC, Authentication and Phishing
• 5 Tips for Painless Customer Preference Management
• Nuts & Bolts - Marketer’s Bookshelf : Brand Real; Paid, Owned, Earned; and Mobilized Marketing
• Editor’s Notes : Reading Yourself
• E-commerce Link : Conceptual Thinking
• B-to-B Insights : At Your Service
• Nuts & Bolts - Case Study : BroadcastMed’s Videos Sew Up Sponsors
• Nuts & Bolts - Research : Survey Says: Consumers Want Caring Auto Insurers
• Brand Matters : Trust Me
• Cover Story : ToyoTags Leads
• Mobile : That’s the E-ticket
• Direct Mail : Today's Catalog
• Famous Last Words : The Customers Are in Revolt!
• Resource Guide : Mobile Boom
• 7 Questions Marketers Must Face in 2012
• Leading Emailers to Combat Phishing Through DMARC.org
• 3 Keys to Fulfilling Automated Marketing
• 3 Tips for Managing Cross-Channel Marketing Through a Distributed Workforce
• 3 Ways to Compete in the Hybrid SEO-Social World
• 11 Questions That Make Direct Mail Pay for Itself
• C.R.M. (Customer Relationship Misery)
• Email Designs That Break the Rules for Response
• 5 Ways to Stay Customer-Centric in 2012
• 3 Social Analytics and CRM Predictions for 2012
• Applying for a Dot Brand? 5 Questions Marketers Should Ask
• Why Are U.S. Marketers Sleeping on Transpromo?
• Welcome! ... What Happened to Tipline?
• 3 Steps to Voice of the Customer Personalization 2.0: Ernan Roman Answers Your Webinar Questions
• 2012's Worst Direct Marketing Headaches
• Famous Last Words : Hello, Avatars!
• Lists : Choose Wisely
• Editor’s Notes : What the New Year Brings
• Nuts & Bolts - Case Study : Dumping Gutter Jargon, Gaining Leads
• Email : Segment Experiments
• E-commerce Link : Don’t Tarnish Your Reputation!
• Production : Asking the Right Questions
• Nuts & Bolts - Social Media : Blank Page Blogging Secrets
• Message & Media : Get on the Horn
• Cover Story : The Big Qs of 2012
• Data Driven : Data Dealings