Target Marketing Site Map

• 5 Tips for Marketing on Niche Social Media Sites
• 4 Tips for Tracking DRTV-to-Web, and Why Doing So Is Critical
• A Web Analyst’s Perspective on Developing Your Privacy Policy with a Code of Ethics
• Long Copy in the Era of the Twitterverse
• 10 Steps to Getting Your Email Message Just Right
• 10 Email Mistakes That Cause Campaigns to Underperform (and How to Fix Them)
• The Dos and Don'ts of Managing Email Subscriber Complaints
• Email Marketing and Social Media Are Top Areas of Investment in 2012
• Editor’s Notes : 4 Turning Points of 2011
• Nuts & Bolts - Case Study : Prospecting for Gold with Content
• Nuts & Bolts - DRTV : 5 Tips for a Great Infomercial
• E-commerce Link : Back to Basic Training
• Brand Matters : Pass ‘The Mayo Effect’
• Web : The Grocery Store Approach
• CRM : Tools of the Trade
• Famous Last Words : Direct Mail Adds Up
• B-to-B Insights : Entering the Inbox
• Cover Story : Pats' Pact: Fans Are Family
• Nuts & Bolts - Marketer’s Bookshelf : The B-to-B Social Media Book, The Real Mad Men and The Copywriter's Toolkit
• Email Spotlight: 13 Lucky Email Marketing Takeaways
• 5 Ways to Link Search to DRTV Campaigns
• 7 Digital Trends Marketers Should Know
• Record Online Thanksgiving Day Shopping Paves Way for Strong Black Friday Retail Sales, Reports IBM
• FTC Commissioner Urges Marketers to Destroy Data
• Top 5 Customer Types and How to Market to Them
• Direct Mail Spotlight: 3 Ways to Choose Images That Sell
• BIA/Kelsey Forecasts U.S. Social Local Advertising Revenues to Reach $2.3 Billion in 2015
• 7 Rules of Engagement in New B-to-B Relationships
• 4 Email Marketing Trends Seen in the B-to-B Inbox
• The Entrepreneur’s Marketing Checklist
• DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
• Email Marketing Trends in 2011
• Database Spotlight: 5 Keys to Prepare for and Respond to Cyberattacks
• The 4 Pitfalls of an Email-only Approach
• DMA Applauds Introduction of ‘The 21st Century Postal Service Act of 2011’
• Data Driven : Dashing Toward Data
• Search : Google's Guesswork
• Database : The Address Quality Gatekeeper
• Famous Last Words : Don’t Blindly Trust the Internet!
• Message & Media : 12 Copy Improvements
• E-commerce Link : Design by Wire
• Nuts & Bolts - 5 Minute Interview : Ira Kalish: Future Consumers to be Tough Sells
• Nuts & Bolts - Loyalty : Memories Top Reward Points?
• Cover Story : Full Sweep
• Publishers Clearing House’s Marketing Secret: Customize Offers with Real-Time Consumer Profitability Data
• 8 Pieces of 'Mr. Manners' Advice for Group Chats on Twitter
• 'Integrated Marketing Mix' on LinkedIn is Your Community, Direct Marketers
• 6 Elements Your Website Needs to Display in the First 7 Seconds
• Pitney Bowes: New Study Reveals E-Commerce Purchasing, Shipping and Communications Preferences by Country
• What Consumers’ Devices Say About Them—and Why Marketers Need to Figure Out How to Listen
• Introducing Marketing's Best Blogs
• New Study: Social Media has Outsized Impact on Sales and Brand Perception
• B-to-B Spotlight: 4 Data Quality Must-Haves for Marketing Automation
• 3 Options for Your Direct Marketing Mobile Strategy
• 8 Ways Website Functionality Impacts SEO
• Six Jolts of Sheer Delight
• Largest. QR Code. Ever. But Why?
• Live from DMA 2011: Going International and 3 More Direct Marketing Trends from Floor
• Live from DMA 2011: Tuesday Roundup Via Storify
• DMA Presents 2011 International ECHO Awards During DMA 2011 in Boston
• U.S. Senator Scott Brown Addresses DMA Marketing Gurus at Google Boston
• Live from DMA 2011: Biz Stone, Gary Vaynerchuk and Larry Kimmel Talk Meaningful Marketing
• Live from DMA 2011: Sunday Roundup Via Storify
• Seven New Directors Join DMA Board : Seven New Directors Join DMA Board
• DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall Economic Growth
• Editor’s Notes : Finding a Calling
• Nuts & Bolts - Mobile : 4 Quick Tips on Implementing QR Codes
• Nuts & Bolts - Eye on Privacy : Preparing for a Data Breach: Do You Have a Plan?
• Nuts & Bolts - Case Study : El Gallo Giro Champions Transpromo
• Nuts & Bolts - Marketer's Bookshelf : Understanding the Mom Segment, Small Groups as Influencers and Going Mobile
• E-commerce Link : Some of My Favorite Things
• Brand Matters : Brand Sabbaths
• B-to-B insights : Let’s Get Physical
• Cover Story : Direct Marketer of the Year: Brian Cowart
• Web : Breaking the Chat Ice
• Production : Trend Setting
• Email : Need a Lift?
• Famous Last Words : A Truly Bizarre Business Model
• MIT Research Questions the Value of Customer Retention Programs
• 3 NEW Things Direct Marketers Need to Know In Order to Enter—and Stay in—the Inbox
• The One Question to Tell if an Email List Vendor Is Legit
• What Google+ Means for Direct Marketers
• The New Integration: It's Not What You Think
• A Celebration of Simply Dreadful Prose
• How to Prevent an Email Campaign Epic Fail
• Web Spotlight: 10 Technical Tips for Successfully Launching a Web App
• 5 Ways to Avoid Social Media Spam Traps and Still Market Effectively
• Best of TM 2011: How To Engage the QR Code Prospect
• Maximize Local Search Presence in 5 Easy Steps
• The 5 New Rules of Email Direct Marketing
• Editor’s Notes : Direct Mail Is a Dinosaur
• Famous Last Words : Getting Started
• Nuts & Bolts - Data : Track Social Traffic in Google Analytics
• B-to-B : Video, the Last Frontier
• Nuts & Bolts - Case Study : Warring Band Loves Its Fans—Directly
• Data Driven : Responsive Forecasting
• E-commerce Link : Banking on Social
• Message & Media : The Kit Factor
• Cover Story : The Top 50 Mailers
• 4 Ways to Data Append While Protecting Consumer Privacy
• Q&A on Creating QR Codes, PURLs, Apps and Short Codes
• InterACT! Recap: All the Top Tips, Tweets, Videos, Photos, Websites and Articles From the Virtual Marketing Conference
• Top 50 Mailers 2011 Online Exclusive: National Breast Cancer Coalition
• 5 Tips to Integrating Direct Mail, Email and Online in One Marketing Campaign
• Team SEO and Social Media to Drive Greater Response
• 3 Tips for Managing All Your Digital Marketing Efforts
• 3 Top Takeaways from the InterACT Direct Marketing Conference
• 2 iPad & Tablet Marketing Strategies That Make Cents and Dollars
• How to Ask for Personal Information and Use It Right
• IBM Social Media Leader Sandy Carter to Keynote InterACT!
• 5 Ways To Generate B-to-B Leads And Build Your Brand
• Dealing with the Tsunami of Raw Data
• InterACT! Virtual Conference & Expo Announces Keynote Speaker
• Customer Response to Ads Down 19%, Poor Offers/Benefits Partly to Blame
• Augme Technologies Enters into Agreement to Purchase Assets of Mobile Marketing and Advertising Leader Hipcricket
• 5 Insights Into Google+ Users' Demographics and Habits
• Pull Marketing: 3 Revelations About How Consumers Want to Interact with Companies
• Landing Page Best Practice: Visitors Are More Than a Collection of Data Points
• DMA Announces Ernan Roman and Michael Bronner 2011 DMA Hall of Fame Inductees
• Nuts & Bolts - Case Study : QR Codes, PURLs Net Big Returns for AICPA
• Editor's Notes : Picking Up the Pace
• Nuts & Bolts - Web : ‘The Price Is Right' Is Not How Americans Pick Banks
• Nuts & Bolts - Marketer’s Bookshelf : Leverage Content, Build Relationships and Learn the Power of foursquare
• B-to-B Insights : The Power of Proof
• E-commerce Link : Go Big or Go Home
• Brand Matters : Put a Little Love in It
• Cover Story : Small Loans, Big Picture
• Social Media : Leveraging ‘Likes’
• B-to-B : Make the Call
• Famous Last Words : Link Me Out
• DMA ECHO Green Marketing Award Entry Form: Consumers Union
• 5 Tips for Respectful Mobile Marketing
• E-commerce Spotlight: How Branded Manufacturers Can Use Retail-Integrated E-commerce to Make Consumers, Affiliate Retailers and Themselves Happy
• Rethinking Email Opt-Out Management Best Practices: It's Not About 'Can,' It's About 'Should'
• Epsilon Targeting Releases Annual Multichannel Trend Report: Increase in Consumer and Business Sales
• Tension Launches New Brand Identity to Highlight Expanded Technology, Services and Global Presence
• Lost Email Subscribers? 5 Ways to Reconnect
• 4 Essential Roles Search Plays in Multichannel Marketing
• Infofree.com Introduces Unlimited B-to-C and B-to-B Sales Leads Via Cloud-based Subscription Service
• Database Spotlight: 6 Tests to Improve Email Program Results
• 9 Factors That Drive Outbound Marketing Success
• Convert Facebook Fans Into Paying Customers in 3 Easy Steps
• Are You Writing for Spiders?
• QR Codes Vs. Short Codes, and Does Your Campaign Need Them?
• 3 Marketing Mindsets That Must Change for Companies to Successfully Integrate
• Data Driven : Print Dollars
• Editor’s Notes : Fractured Channels
• Cover Story : How Mobile Is Your Marketing?
• Direct Mail : Return to Sender
• E-commerce Link : Handheld Messages
• Nuts & Bolts - Mobile : 4 Ways to Gain Mobile Opt-In From Consumers
• Nuts & Bolts - Eye on Privacy : Will Facebook’s Privacy Missteps Tarnish Your Brand?
• Nuts & Bolts - Case Study : C3 Cuts the Edge of Direct Mail
• Message & Media : Let the Good Times Roll
• Famous Last Words : The Name Riddle
• Email’s Redheaded Stepchild
• 3 New Direct Mail Tricks for Old Testing Rules
• 6 Questions Marketers Need to Ask Before Embarking on Cloud-Based Campaign Management
• 5 Ways to Improve Customer, Call Center Interaction
• 3 Questions on 'The New Face of Email' Answered!
• New Mover Report 2011: Epsilon Reveals Significant Opportunity to Target Growing Market of Renters
• The Future of Direct Marketing: Data-Driven Media Mix Optimization
• Postal Spotlight: 3GVision Reports Increased Mobile Barcode Usage Nearing USPS Summer Sale
• New Research Finds Marketers Struggling with Consumers' Cross-Channel Interactions
• Get More Social on TargetMarketingMag.com
• 8 Ways Real-Time Search Can Boost Your SEO Rankings
• 4 Mobile Marketing Retention Methods
• 5 Steps to Social Media Success for Financial Services Marketers
• The Curse of Know-Nothing Marketers
• Q1 2011 North America Email Trend Results: Open Rates Increase from Previous Quarter and Q1 2010
• Lists Spotlight: 4 Tips to Improve Your Data Card Quality
• Editor’s Notes : Data Under Duress
• Nuts & Bolts - SEM : 5 Ways to Do Paid Search Without Keywords
• E-commerce Link : Social Dollars & Cents
• Famous Last Words : Trillion$ Might Have Been Saved
• Cover Story : Finding 'Things to Do'
• HA Advantage Looks to Cloud for Leads
• Nuts & Bolts - Tech Talk : Personalized Marketing, Social Media and Postal
• Database : Tuning In
• Lists : Double Vision
• The 14-Step Formula for Writing the Perfect Sales Letter
• Best Direct Mail Formats, Benchmarks and Personalization for Acquiring New Donors
• Brand Matters : Be the Customer
• B-to-B Insights : Standout Performance
• SundaySky Releases Q1 'State of Video In E-Commerce Report'
• 6 Secrets of B-to-B Search Engine Marketing
• What Is 'Contemporary Direct Marketing’? DMA CEO Larry Kimmel Talks About the Industry Changes Behind the All For One Conference
• 3 Ways to Make Sure You're Buying Quality Ads from Ad Networks and Exchanges
• USPS Formally Announces QR Code Discount, Touts Savings from Contract
• 9 Secrets to Create Great Web Apps
• 5 Habits of Highly Successful Marketers
• Getting to Know Your Target Audience with Social Media and Search
• Form Real Relationships with Facebook Friends and Twitter Followers
• Search Spotlight: 3 Steps to an Effective Keyword Campaign Strategy
• 5 Reasons to Rethink Your Telephone Number
• 5 Methods to Find Your Best CRM Channels
• DMA: Markey-Barton ‘Do Not Track Kids’ Proposal Is ‘Off Track’
• DMA: ‘Do Not Track Online Act’ Is Unnecessary
• 3 Principles of Successful Social Media Marketers
• Personalized URL Case Study: Zions Bank
• 3 Ways to Boost Email Opens, Clicks and ROI
• The Challenge: How to Fill a Cruise Ship
• IBM Releases “The State of Marketing 2011” Survey Results
• Cover Story : Opening Their Eyes
• Data Driven : Solving the P&L Puzzle
• E-commerce Link : Compass Not Included
• Editor’s Notes : Busting Out of the Bunkers
• CRM : Robo Reps
• Insert Media : Start the Presses
• Famous Last Words : A Website to Make You Weep
• Message & Media : Meet Your Marketing Allies
• Nuts & Bolts - Case Study : Digital Rewards for Loyal Tech Customers
• Nuts & Bolts - Eye on Privacy : Who Do You Trust to Track Privacy?
• Nuts & Bolts - Social Media : B-to-B Marketers Find New Opportunities in Social Media
• 9 Ways to Build a Marketing List Through Publishers
• IT and Marketing Don't Mix: 3 Reasons You Need Dedicated Database Marketing
• Is Your Social Media Strategy S-I-C-K?
• Print Production Spotlight: Defining Print’s Role in Modern Direct Marketing
• Social Media Lead Scoring: A Quick How-To Guide
• When Online Tracking Ends, Consumers Lose
• 4 Steps Direct Marketers Should Take to Keep the Feds Off Your Back
• Bernhart Associates’ Q2 Emloyment Survey Released: Marketers to Slow Pace of New Hiring
• When Do Personalized URLs Work in Direct Marketing Campaigns?
• 3 Takeaways About Customer Relationship Magic
• Online Marketing Spotlight: Website Re-engagement Emails—A New Level of Convenience for Your Customers
• The 4 Best Ideas From SES on Properly Attributing Sales in a Multichannel World
• 10 Ways to Fix SEO Rankings in Google's New Search Algorithm
• 4 Ways Messages Can Break Through the Clutter
• Duplicate Content & Google: 9 Tips to Help Marketers Speed Up Spider Crawls
• Newt Gingrich’s $929 Million in Tweets
• Famous Last Words : 19 Favorite Takeaways
• Social Media : Socialized Learning
• Nuts & Bolts - Telemarketing : Please Try This Call Again; Next Time With More Integration
• Editor’s Notes : Stepping Phones
• Mobile : Upwardly Mobile
• Cover Story : All-Out Blitz
• E-commerce Link : Trigger Leads and Sales
• Nuts & Bolts - Tech Talk : Location-based Data, Business Intelligence and CRM
• Nuts & Bolts - Case Study : Phoenix Rises Through B-to-B ‘Tube’
• Brand Matters : A Little Human Touch
• B-to-B Insights : Eeny, Meeny, Miny, Moe ...
• A CMO-Friendly Data Warehousing Checklist
• 6 Geosocial Network Tips for Non-Retail Marketers to Boost Sales and Conversions
• Straight Talk About 'Do Not Track,' Behavioral Targeting and the FTC's Marketing Intervention
• Hotlists—New and Updated Files on the Market
• Building Better Database Modeling Outcomes
• Why Customer Loyalty Programs Targeting New Movers are Smarter Than Groupon
• The CMO’s 5-Step Guide to Marketing Automation Success
• 5 New Secrets of Successful Direct Mail
• TSYS Introduces TSYS Whitespace Manager With Pitney Bowes
• How Direct Marketers Can Monetize Fee-Based Online Training to Customers
• Attribution Modeling Reveals Role of SEM in Multichannel Sales Funnel
• 7 Keys to Deploying Dynamic Content in PURL Campaigns
• TODAY: Direct Marketing Day @ Your Desk. Register Now!
• Xerox and XMPie Go Virtual at ‘Direct Marketing Day @ Your Desk’
• Direct Mail Back to Basics: 7 Tips to Boost Response in Today's Crazy Economy
• 3 Career-Changing Takeaways from Denny Hatch
• Answers to Your Landing Page Questions
• 6 Surefire Steps to Content that Generates Demand and Drives Revenue
• Could WikiLeaks Get Your Secrets?
• The 7 Best Uses for Predictive Analytics in Multichannel Marketing
• 5 Tips to Gain Mobile Loyalty Opt-Ins
• How To Prevent a Customer Data Breach Disaster ... and What To Do When You Fail
• Nuts & Bolts - Eye on Privacy : Can Anyone Be Against Online Privacy?
• Editor’s Notes : Follow the Money
• Nuts & Bolts - CRM : Measuring the Impact of Rumors
• Nuts & Bolts - Web : More SMBs Are Getting SaaSy
• E-commerce Link : Hiring 3.0
• Nuts & Bolts - Case Study : AAA South Makes, Models Analytics Efficiency
• Data Driven : Planning for Profitability
• Message & Media : Reputation Guaranteed
• Cover Story : Media Usage Forecast 2011
• B-to-B : Lead Generation Is Broken
• Search : The Key(words) to Success
• Famous Last Words : Print Is NOT Dead!
• The 3 M's of Converting Leads into Sales: Multitouch, Multichannel and Multicycle
• Differential Marketing for Direct Mail Retention
• QR Codes and Beyond: 3 Technologies Changing Mobile Marketing Today
• A Marketing Automation Checklist
• CAREER-CHANGING TAKEAWAYS!
• The Secret to Great SEO Keywords: Site Search
• 6 Free Steps to Practical SEM Keyword Development
• App Users to Marketers: Do Not Disturb
• Top Trends in Insert Media Creative for 2011
• 3 Ways Past the B-to-B Gatekeeper with Direct Mail
• Direct Mail 2.0: 4 Secrets of Advanced Variable Data Printing
• 5 Rules to Draw Attention with Personalized Cartoons
• A Eureka Moment: What to Do Next
• 3 Ways Social Media Is Changing Email Marketing
• 2 Approaches To Facebook's 'Social Inbox'
• Email Opens/Clicks More Important Than Complaints, Says Epsilon's Jalli
• Famous Last Words : CRM on the Web
• Postal : Help USPS Help You
• Editor’s Notes : Knowing Consumers Takes Work
• E-commerce Link : Smart Questions
• Nuts & Bolts - Multichannel : Navigating Consumers’ Cross-Channel Purchasing
• Nuts & Bolts - Case Study : High Noon for Geo-Targeting PPC
• Cover Story : The Social Network Star
• Nuts & Bolts - Tech Talk : Customer Engagement, Search Engine Marketing and Online Marketing Performance
• B-to-B Insights : Figuring It Out
• Brand Matters : Marketing With a Pop
• Coming Soon! Direct Marketing Day @ Your Desk. Register Now!
• Social Meets Email: How Marketers Can Optimize the Opportunity
• Integrating QR Codes Into Your Marketing Mix
• 2 Smart Ways to Reduce Mail Volume
• Outtakes: What's the Next Big Thing in Marketing?
• e-Dialog’s Relevance Trajectory Helps Marketers Drive Targeted Customer Conversations Across Multiple Channels
• “Did We Do Anything Wrong?”
• 9 Ways to Optimize Landing Pages for Conversions
• Mobile Marketing: Turning Overwhelming into Rewarding
• Winterberry Group's 10 Direct and Digital Marketing Trends for 2011
• The Shape of the Offer
• Bernhart Associates' Employment Q1 Survey Released: 2011 Starts Off Strong; Hiring to Rebound
• Hotlists—New and Updated Files on the Market
• NextMark Releases 4Q 2010 Data Card Quality Report
• Special Alert: Check 'Catalog' on New Postage Statement
• Quick Responses to Your QR Code Questions
• 3 Tactics to Update the Offer
• 7 Ways to Boost Email Message Relevance with Preference Center Upgrades
• Bored with Your Logo? Think Twice.
• Pitney Bowes Launching Online Delivery Service to Connect Mailers with Consumers
• Customer Testimonials: How to Get Them and What to Get in Them
• Integrating Customer Intelligence for Audience Optimization
• 6 Tricks for Adding Social Media Metrics to Your Marketing Dashboard
• Direct Mail : Finding Lift in Your Data
• Nuts & Bolts - Email : 4 Design Rules That Boost Deliverability
• Editor’s Notes : It’s Best to Be Loved
• Famous Last Words : Trashing a Brand
• B-to-B : Customer Onboarding
• Nuts & Bolts - Case Study : Cisco Analyzes Its Human Network
• Nuts & Bolts - Book Club : Consumers Vote for Value
• E-commerce Link : Reaching Out
• Data Driven : Acquisition Analysis
• Message & Media : The Devil’s in the Details
• Cover Story : The Big Qs of 2011
• Email : From Hotmale.com to Honeypots