-
Segmentation Strategies for B-to-B Marketing
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Four Tactics to Improve E-mail Any Time of the Year
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Five Ways to Leverage Blogs for Marketing Intel
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Segmentation Strategies for B-to-B Marketing
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Orkin’s Rob Crigler on Branding Challenges in SEM
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What are Airlines Doing Wrong?
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10 Tips to Make ’Em Love You in the New Year
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Speech Peculiarities That Make My Teeth Itch
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Take a Different Tack With Teasers
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Three Ways to Consider Color in Your Marketing Campaign
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Five Ways to Use Premiums to Close the Deal for Good
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Taking Time to Think
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Claritas BusinessPoint Market Focus Customer Analysis
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A Structured Approach to Business-to-Business Segmentation
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The Precision Marketing Benchmark Report
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THE POWER OF PLACE: Advanced Customer and Location Analytics for Market Planning
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Dear Santa: All I Want For Christmas is Increased Sales—All Year Long!
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BREAKING NEWS: Postal Reform Passage Imminent?
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When Trolling for Business, Don’t Wing It
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Overcome Inbox Image Suppression
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Measurement—Not Money—Is the Key to PPC
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Six Ways to Keep the Yikes! Out of the Postal Rate Hike
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Levenger’s Lynette Montgomery on SEM
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How to Write an Ad
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Six Vanity Phone Number Do’s
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Creative Corner: Lose the Attitude
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B-to-B Insights: Hit the Hot Buttons
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E-commerce Link: Leave No Segment Behind
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Famous Last Words: Great Book, Lousy Promotion
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Market Focus: Office Supplies Buyers
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SEM: Make the Right Connections
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Nuts & Bolts: Solid Growth Forecasted for Direct Marketing
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Nuts & Bolts: Partnering for the Good of the Planet
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A Sweet Ride
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Nuts & Bolts: Tech Talk
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Mining for Creative Ideas
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40 Key Emotional Drivers
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Editor’s Notes: Direct and/or Brand?
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Tunnel Visionaries
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The National Geographic Society’s Karen Rice Gardiner on Direct Mail
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The Branding Byproduct of SEM
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Sharpen Your Focus to Increase ROI
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Build Credibility to Convert
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10 Ways to Better Serve Your Online Customers This Holiday
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To Get Their Devotion, Deliver on What You Promise
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A Gross Uproar
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The Business of Awards
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Three Steps to Start Fighting Click Fraud
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Six SEO Basics You Must Know
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Checklist for Processing In-store Returns of Online Buys
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TMI!
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The Data/Privacy Imperative: John A. Greco, Jr.'s Opening Remarks at DMA06
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Get Teens to Tune In, Not Out This Holiday Season
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Desperate Times for General Ad Agencies
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Three Ways to Increase Holiday Online Conversion Rates
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When it Comes to Stamps, Third Time’s a Charm for Mailers
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Achieve Relevancy and Resonance with Personalization
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Avid Technologies’ Christina Howe on Implementing SEO Recommendations
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How to Communicate via E-mail
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Do You Web 2.0?
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The New Robber Barons
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What’s a Lead?
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Marketing’s To-do List
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Editor’s Notes: Trends Not to Ignore
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Famous Last Words: Shooting Ourselves in the Foot (Again)
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Market Focus: Video Gamers
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Book Review: “BOOM: Marketing to the Ultimate Power Consumer—the Baby-boomer Woman”
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Respect Privacy to Add Profitability
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The 19th Annual Gold Ink Awards
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Frequency and Simplicity Drive Conversion
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E-commerce Link: Bypass the Inbox
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Direct Mail Strategy: The Wonders of White Mail
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Direct Selling: Testing 101
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Stickin’ Around Web Sites
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DRTV: Orchestrating a Deal
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Aperture’s Dana Cowsert on Tried-and-True Direct Mail Practices
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10 Creative Ways to Go In-line
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Three Key Web Metrics to Watch
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Find Your Perfect Match(back)
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Search Engine Marketing: Test Those Keywords
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Russell Kern, president of The Kern Organization, discusses the art of selling not telling to boost response
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A Big Oops
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Don’t Over-hype the Bells and Whistles
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Good Pilots and Dead Pilots
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Good Hygiene Keeps ISPs From Calling You a Stinker
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Direct Marketing Association’s Peter Johnson on the Year Ahead in Direct Marketing
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Three Tactics for Multichannel Creative Alignment
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Four Ways to Tell if Your Catalog Needs an Update
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Worried Site Visitors Won’t Find What They Need? Try Boldfacing!
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Put Your Best Foot Forward With IVR
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E-mail Best Practices: A Marketer’s Take
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Protect Your E-mail Housefile Investment With NCOA
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Carus Publishing Co. on E-mail Address Collection
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Hiring Customers to Write Your Ads?
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E-mail: More Precise Prospect Targeting
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Insert Media: Testing How-tos That’ll Make a Difference
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Niman Ranch’s Steve Kerford on ‘Going Direct’
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Collaborate with Your Insert Media Broker
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Make the Most of Your Transactional Messages
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Who May Be Spying on You ... and Why?
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Target Marketing’s Direct Marketing Glossary
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Who to Believe?
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Add Personalization to Improve E-mail Sales
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Web Design: Four Points to Watch
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A Look Inside Financial Services Direct Mail
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Covenant House’s Joan Smyth Dengler on Integrated Campaigns
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Maintaining the Integrity of Global Data
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Spin a Global Web
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‘I Say It’s Spinach ...’
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Does CRM Really Work?
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Improve B-to-B E-mail Deliverability: A Checklist
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B-to-B Insights: Powerful Prose
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Libey on Lists—Predictions for 2006 and Beyond
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Famous Last Words: Make It Easy to Order
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Creative Corner: The Power of Taglines
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B-to-B Insights: Success Is in the Numbers
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E-commerce Link: Engage Your Readers
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Privacy: What Do You Prefer?
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Catch the E-mail Testing Bug!
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Negotiate a Win Win Win
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Affiliate Marketing: Talk Is Not CHEAP
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Direct Marketer of the Year: Margaret Carter, officer, direct response fundraising unit, American Red Cross
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Be Worth the Trip
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A Better Mousetrap
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Make the Right Calls
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Retention and Redefinition
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Are You Really Doing Direct Marketing
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Conversion Tactics
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Market Focus: Restaurateurs
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List Roundtable
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Custom Postage Goes Commercial
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Legislative Round-Up
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E-mail: How Frequent Is Too Frequent?
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IAPA Gets Good Mileage From Premiums
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What to Put in the Fulfillment Kit
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The Mail/Call Center Connection
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An Outsourcing Checklist
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Do’s and Don’ts of Kits
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Go Live to Boost Your Bottom Line
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Hire New Employees With Your Clients In Mind
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A Wish List for Database Marketers
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Vertis’ Dave Colatriano on Soft Proofing
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Assignment Impossible
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Should You Be a Consultant?
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Spam Filters Take a Back Seat to Complaints
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One Powerful Copy Tactic to Test
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Five Ways to Make Your Fulfillment Piece Irresistible
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ProAssurance Group’s Marge Maxbauer on Direct Mail
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Are People Reading What You Write?
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5-minute Interview with Judy K. Verses, Senior Vice President, Marketing Verizon
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Creating Virtual Ladies With Stubby Pencils
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Prioritize Your Upsell and Cross-sell Offers
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Present the Same Payment Plan for All Offers
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Placing Inserts in DRTV-Sold Product Shipments
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Making the News Work for You
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The New Vanguard
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Dada Rumsfeld: Absurd Words From Washington’s Highest-Profile Loser
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Give Information a Premium Presentation
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Seven Ways to Trim Production Costs
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Get More Quality Out of Digital Printing
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Antion and Associates’ Tom Antion on Making Sure Your Web Site ‘Gets Personal’
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List Roundtable: How can direct marketers boost their list rental revenue?
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Famous Last Words: What Are They Thinking?
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E-commerce Link: Mutual Benefit, Revisited
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Direct Mail Strategy: The Power of the Format
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Optimizing Paid SEM? Think Strategically
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Market Focus: Travelers: These Prospects Are Going Places
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Book Club: Enter the Blogosphere
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Catalog and Direct Selling: Measure Your Success
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Keeping Down the Cost of Delivery
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Do-it-yourself Support
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Insert Media Buying Guide: Know Today’s Insert Media Terrain
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Insert Media Buying Guide: Cultivate Good Relationships
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Insert Media Buying Guide: Committed to Its Roots
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Cover Story : The Top 50 Mailers
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Satellite Radio: Seriously, Folks, Are XM and Sirius Serious? Ignoring Marketing Basics Can Cost Big Time
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The Holmes Group’s Dave Sarlitto on DRTV’s Role in a Multichannel World
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Six Questions to Determine Your Rich Media Readiness
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List Vision: Three Fundraising Tactics to Increase Monthly Giving
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Four Overlooked Natural Search Tactics
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When a Product Becomes Too Successful
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List Vision: Make Your Data Work Harder
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Belvoir Media Group’s Tom Canfield on List Selection
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List Vision: Endorsements, a More Powerful Form of Rental
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List Vision: Use E-mail to Turn Old Clicks Into Bucks
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10 Extraordinary Women, Part II Lives to Inspire Us All
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Tips for Testing Call Center Scripts
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Overstock.com’s Geoff Atkinson on CertifiedEmail Delivery
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List Prospecting Trends
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Seven Ways to Use Podcasts as Marketing Tools
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10 Extraordinary Women, Part I Lives to Inspire Us All
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BCS081506_ReadersReponse
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Help for Undeliverable E-mail Addresses
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Calling All Mailers: Ideas for Phone-Mail Integration
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Eye on Envelopes: 5 Trends to Watch
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MTAC’s Donald Harle on Postal Matters
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Editor’s Notebook: World War Web
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Three 800-pound Guerillas
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BCS80806_ReadersRespond
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BCS080306_ReadersRespond
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The World’s Greatest Marketer to Kids
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Keep E-mail Unsubscribe Rates Low
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Better Address Data, Better Global Delivery
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Mantis Garden Tools’ LePera on DRTV
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Three Strategies for Better B-to-B Segmentation
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List Buying Guide: Be a Good Data Steward
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List Buying Guide: List Spending Spurs List Hygiene
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List Buying Guide: How Does Your Garden Grow?
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Editor’s Notebook: It’s MY Mobile
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Reach the Inbox
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Data Mining in the 21st Century
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Market Focus: Dentists
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Fast Fact: Tracking SEM ROI
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Database: Focus on the Future
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Nuts & Bolts: Tech Talk
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Postal Matters: 5-minute Interview with MTAC’s Donald Harle
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Creative Corner: Words of Wisdom
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B-to-B Insight: More Summer Reading
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Investing in the Future
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E-commerce Link: Rise Above the Fray
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Famous Last Words: Is Grossman’s Math Still Alive?
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The Decline and Fall of Competent Direct Mail Why credit card mailings are bombing
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BCS080106_ReadersResponse
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How Not to Run a Meeting—or a Business
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BCS72706_ReadersRespond
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Use AIDA to Assess Multichannel Campaigns
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Four Easy Fixes for More Web Sales
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Signs That You Need a Data Warehouse
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1-800-FLOWERS.COM’s Jill Eastman Vidal on Insert Media
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Eminent Domains: Is Yours One?
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BCS72506_ReadersRespond
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The Greatest Marketing Breakthrough
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BCS72006_ReadersRespond
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Save Money on Your Fulfillment Kits
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Five E-mail Marketing Tips for Publishers
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Three Steps to Customer Satisfaction
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The Clarity Group’s Craig Wood on Values-based Marketing
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Book Pirates! Diary of an Amateur Web Sleuth
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BCS071806_ReadersResponse
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The Decline and Fall of AOL
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BCS71306_ReadersResponse
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The Skinny on Soy-based Inks
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Sylvan Learning’s Brent Hartley on Pushing Direct Mail Results
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Tips for Translating E-mails
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Build Your Site With Conversion In Mind
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What Is Your Competitor Up To? Obvious and Little-known Research Techniques
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BCS71106_ReadersResponse
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Warren Buffett’s Five Secrets of Success
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BCS07606_ReadersResponse
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How Good Is Your Customer Service?
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Direct Mail Strategy: Ready, Set, Action!
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E-commerce Link: Wake Them Up!
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Catalog and Direct Selling: Sell a Concept
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Beat the Price Creep
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Famous Last Words: A Business Proposition
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Lights Out Creative
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Editor’s Notebook: Multichannel Service
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Book Club: Welcome to Mobile Marketing
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Hybrid E-mail
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A Fashion-forward Web Fix for Intermix
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Eye on Privacy: Third Parties and the Question of Agency
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Market Focus: Homemakers
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Before Changing Your Business Model, Consult a Direct Marketer
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BCS062906_ReadersResponse
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Expedite Customer Service Inquiries
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Envelope Manufacuters Association’s Tonya Muse on Envelopes
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Five Low-tech Data Mining Tips
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Prepare for the Postal Rate Hike
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Last Prankster Standing Banksy Strikes Again, Bristol (UK) in an Uproar
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BCS062706_ReadersResponse
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How to Deal With the Media Denying Access Is Probably Not a Good Idea
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BCS062206_ReadersResponse
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The Five Steps of the Perfect Checkout Process
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Four Tips for E-mail Prospecting Success
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CMP’s Al Rosato on Building a Better Database
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Three Ways to Boost Customer Service
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Immigration: Put a Direct Marketing Writer in Charge
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BCS062006_Readers
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Mad as all Heck
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Connect With the Boomer Market Online
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Gain Intel From Your Insert Media Program
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10 Mobile Marketing Best Practices
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Royal Caribbean’s Maria Polo-Gonzalez on Rich Media for Web Sites
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Marketing Is Everything
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Good PR Can Guarantee High Job Approval Ratings and High Stock Prices What government and the private sector can learn from one another
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25 Advanced Direct Marketing Strategies That Lift Marketing ROI Up To 200%
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Using the Four Ps to Market Publishing Products to Hispanics
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Use a Light Touch on Abandoned Cart Reminders
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Improve Your Site Penetration
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Ciena Corp.’s Joe Cumello on Integrated Marketing
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BCS060806_ReadersResponse
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Women Take Over at Last! With Couric and Logan on Board at CBS, Maybe the Evening News Will Come Alive
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BCS060606_ReadersResponse
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Multichannel Testing
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Creative Corner: Build Your Ark
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Famous Last Words: Of Underwear, Aspirin and MBAs
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B-to-B Insights: Test Your Way to Success
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E-commerce Link: Mutual Benefit
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Global Update: Getting Paid Online
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Five-minute Interview with Beliefnet’s Yunki Kim
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Fast Facts: Inbox Influx
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Never too Small to Test
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To Each His Own E-mail
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Market Focus: School Administrators
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Book Club: Elevate Your CRM
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Driving Performance
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Production and Paper Special Report: Cycling Through Your Options
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Production and Paper Special Report: Get Smart About Print
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It Takes Two
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Production and Paper Special Report: Success From Any Angle
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When a Marketer Breaks All the Rules
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The Not-so-simple Side of RSS
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A Look Inside Statement Insert Programs
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Beliefnet’s Yunki Kim on E-mail Co-registration
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Boost Web Site Conversion
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When Your Worst Nightmare Comes True
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Making a Complex Business Consumer Friendly
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Magalogs: Design ’Em to Be Read
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Seven Ways to Combat List Fatigue
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The Queensboro Shirt Company’s Fred Meyers on E-mail Marketing
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Design for Easy Site Navigation
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Pecking "The Da Vinci Code" to Death
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Site Design Less is More
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Readers Respond & Debate
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Bauschwhacked! The Anatomy of a Recall
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E-mail Co-registration: A Data Collection Tip
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Four Ways to Measure B-to-B Marketing Performance
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RB Industries’ Rob Murry on Converting Leads With Direct Mail
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Reinforce Your Direct Mail Copy on Your Landing Page
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Hone the Action to Boost E-mail Response
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Rocky's Rocky Road to Immortality
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America's Greatest Maverick Leader
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Vary the Offer, Keep it Fresh
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Arbor Networks’ Tina Stewart on Podcast Marketing
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Eight Hot Spots for Direct Mail Typos
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Recycled Papers: Don’t Forget the Chlorine
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Literary Theft?Pervasive or Avoidable
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Multicultural Marketing Appeal to My Instincts
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Trashing a Brand?Smart or Dumb?
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Connect With the Boomer Market
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Achieve Visual Effects With Coatings
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Three Online Customer Loyalty Mistakes to Avoid
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Andy Sernovitz on Word-of-Mouth Marketing
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A U.S. Business Built on Plagiarism and Piracy
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Home-shopping Home Runs
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Web Strategies
Always Room for Improvement
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E-commerce Link: Search and Rescue
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Special Report
Multicultural Marketing
-
A Kid and His Blog
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Word of Mouth- A Marketing Gameplan
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The Math of Contact Center Staffing
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Sell to Non-buyers
-
Present Perfect
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Always Room for Improvement
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Eye on Privacy: Would Paying for E-mail Decrease Spam?
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Authentication Done Right
-
A Formula for Success
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Multicultural Special Report: Shore Up Your Back-end
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Multicultural Special Report: Tune in to Espanol
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America's New Diplomatic Offensive
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Top Deliverability Strategies
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What’s Working With Freemiums
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Colin Wheildon on Direct Mail Design
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Make Your Customer’s Wish Your Command
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The Boss Loss?II
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Telemarketing Lists
Don't Use Samples to Start Your Campai
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Immigration, PR Wars and the Boss Loss
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More Personalization, Less Money
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Jim Cannella on Mobile Marketing
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How to Combat Fraud
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Can You Integrate Your Channel Data In-house?
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Dealing With a Martinet
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Need Rapid Job Turnaround?
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Do Not Ignore Snail Mail?Or the Telephone
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The Analytics Hiring Imperative
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DR Radio Best Practices
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Derek Smith on Direct Mail and the Environment
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Three Points on Data Collection for E-mail Campaigns
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The Book Publishing Game
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A New Airline's Quirky Search for Customers
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Act!
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Home-shopping Home Runs
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Famous Last Words: A Direct Marketing Horror Story
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TM0506_Hot Lists
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Market Focus: Amateur Woodworkers
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Multicultural Special Report: Q&A with Kang & Lee’s Saul Gitlin
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B-to-B Insights Powerful Prose, Part 2
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B-to-B Insights Powerful Prose
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Taking Risks, Increasing Response
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List Prospecting? Try the Internet!
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Going Mobile
A 5-Minute Interview with Jim Cannella, Nati
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Content Gets Less Royal
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Special Report - Search Engine Marketing
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FAST FACT
-
E-MAIL
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Powerful Prose
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Lost Opportunity
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Create Synergy
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When Entrepreneurs Foul Their Nests
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The Economist's Bizarre Baltimore Blitz
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Best Buy's Diamond as Big as the Ritz
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For Only $40,000, A Genuine Picasso Fake
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The Bipolar World of Hotel Marketing
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John Profumo, Gary Hart and Pandora's Box
-
I Was Peter Possum
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Spot-on Creative
-
Manage Your Mail Costs
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The Basics of Blogging
-
Readers Respond & Debate
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Corporate Culture and Information Flow
-
Corporate Culture and Information Flow
-
Taking Risks,
Increasing Response
-
What’s Your Frequency?
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AOL?The New Spam/Scam Playpen
-
Tech Fever
-
Direct Mail Strategy: Boost Customer Confidence
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Catalog and Direct Selling: Track Retail Results
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Editor’s Notebook: A Kid and His Blog
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E-mail Postage—YESSSS!
-
Spot-on Creative
-
Seattle Times Segments and Scores
-
Gardeners: Sow Seeds in a Competitive Market
-
Talking Tech
-
Share of Pocket: Mobile Marketing Is Poised for Growth
-
Do You RSS? Your Competition May Soon
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The Many Paths of Direct Marketing
-
What’s Your Value?
-
Go for the Bronze!
-
When Renting Telemarketing Lists, Ask for Proof
-
Cashing in on a Presidential Nod
-
Ticking Off Your Customers
-
Improve Targeting
-
Is Half Your Advertising Wasted?
-
Inside the Torino Winter Olympics
-
Empower the Customer
-
Are You Being Spied On?
-
Cartoon Wars
-
Talk To Me in Ways I Will Understand
-
Monkeying Around With Distribution
-
Join the Exchange
-
Spin a Yarn
-
Who Inspires You?
-
The New Vanguard
-
Tech Roundup: A look at some of the latest solutions on the market
-
Put Brand in Its Place
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Network to Drive Revenue
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Customer Data Mining
-
Ethnic Market Access
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Bid Fight
-
Response Down?
-
What Challenges to Data Sourcing Are Compilers, and Thus Direct Marketers, Facing?
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Human Resources Managers: The Crucial Link
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5-Minute Interview: Christopher Cleghorn, Easter Seals
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With Leads, It’s Quality, not Quantity
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Arrrggh! What Did You Expect?
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Concentrate on What’s to Be Gained
-
The Sublime and the Bubba Slime
-
Is Black the Color of My True Love's BlackBerry?
-
The Almighty Letter
-
Be Careful What You Say About Yourself
-
First (Page) Impressions Matter Most
-
The Dark Side of Classical Music
-
Dewey Defeats Truman?2006 Version
-
Multicultural Marketing Show Me You Know Me
-
Guerilla PR
-
Variable Printing Creates the Targeting They Crave
-
Successful Space
-
TM0106_Nuts/Book Club
-
Avoid Information Overload
-
Famous Last Words : Harry Walsh Changed My Life
-
TM0106_Nuts/Case Study
-
Online Synergy
-
E-Commerce Events
-
TM0106_Ecommerce Link
-
The Five Essentials That Make or Break E-mail Campaigns
-
Join the Exchange
-
Increase the Effectiveness of Your E-mail Campaigns With Rich M
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TM0106_Market Focus
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TM0106_EdNote
-
TM0106_Fea/fulfillment
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Direct Mail Strategy : Stretch Your Postal Dollars
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TM0106_Nuts/SEM