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Segmentation Strategies for B-to-B Marketing
Four Tactics to Improve E-mail Any Time of the Year
Five Ways to Leverage Blogs for Marketing Intel
Segmentation Strategies for B-to-B Marketing
Orkin’s Rob Crigler on Branding Challenges in SEM
What are Airlines Doing Wrong?
10 Tips to Make ’Em Love You in the New Year
Speech Peculiarities That Make My Teeth Itch
Take a Different Tack With Teasers
Three Ways to Consider Color in Your Marketing Campaign
Five Ways to Use Premiums to Close the Deal for Good
Yankelovich’s David Bersoff on Giving Consumers the Gift of Time
Taking Time to Think
Claritas BusinessPoint Market Focus Customer Analysis
A Structured Approach to Business-to-Business Segmentation
The Precision Marketing Benchmark Report
THE POWER OF PLACE: Advanced Customer and Location Analytics for Market Planning
Dear Santa: All I Want For Christmas is Increased Sales—All Year Long!
BREAKING NEWS: Postal Reform Passage Imminent?
When Trolling for Business, Don’t Wing It
Overcome Inbox Image Suppression
Measurement—Not Money—Is the Key to PPC
Six Ways to Keep the Yikes! Out of the Postal Rate Hike
Levenger’s Lynette Montgomery on SEM
How to Write an Ad
Six Vanity Phone Number Do’s
Creative Corner: Lose the Attitude
B-to-B Insights: Hit the Hot Buttons
E-commerce Link: Leave No Segment Behind
Famous Last Words: Great Book, Lousy Promotion
Market Focus: Office Supplies Buyers
SEM: Make the Right Connections
Nuts & Bolts: 5-minute Interview with Lynette Montgomery, Vice President of E-commerce, Levenger
Nuts & Bolts: Solid Growth Forecasted for Direct Marketing
Nuts & Bolts: Partnering for the Good of the Planet
A Sweet Ride
Nuts & Bolts: Tech Talk
Mining for Creative Ideas
40 Key Emotional Drivers
Editor’s Notes: Direct and/or Brand?
Tunnel Visionaries
The National Geographic Society’s Karen Rice Gardiner on Direct Mail
The Branding Byproduct of SEM
Sharpen Your Focus to Increase ROI
Build Credibility to Convert
10 Ways to Better Serve Your Online Customers This Holiday
To Get Their Devotion, Deliver on What You Promise
A Gross Uproar
The Business of Awards
Three Steps to Start Fighting Click Fraud
HCI Direct’s Karen Arbegast on Retention and Redefinition
Six SEO Basics You Must Know
Checklist for Processing In-store Returns of Online Buys
TMI!
The Data/Privacy Imperative: John A. Greco, Jr.'s Opening Remarks at DMA06
Get Teens to Tune In, Not Out This Holiday Season
Desperate Times for General Ad Agencies
Three Ways to Increase Holiday Online Conversion Rates
When it Comes to Stamps, Third Time’s a Charm for Mailers
Achieve Relevancy and Resonance with Personalization
Avid Technologies’ Christina Howe on Implementing SEO Recommendations
How to Communicate via E-mail
Do You Web 2.0?
The New Robber Barons
What’s a Lead?
Marketing’s To-do List
Editor’s Notes: Trends Not to Ignore
Famous Last Words: Shooting Ourselves in the Foot (Again)
Market Focus: Video Gamers
Book Review: “BOOM: Marketing to the Ultimate Power Consumer—the Baby-boomer Woman”
Respect Privacy to Add Profitability
The 19th Annual Gold Ink Awards
Frequency and Simplicity Drive Conversion
E-commerce Link: Bypass the Inbox
Direct Mail Strategy: The Wonders of White Mail
Direct Selling: Testing 101
Stickin’ Around Web Sites
DRTV: Orchestrating a Deal
Aperture’s Dana Cowsert on Tried-and-True Direct Mail Practices
10 Creative Ways to Go In-line
Three Key Web Metrics to Watch
Find Your Perfect Match(back)
Search Engine Marketing: Test Those Keywords
Russell Kern, president of The Kern Organization, discusses the art of selling not telling to boost response
A Big Oops
Don’t Over-hype the Bells and Whistles
Good Pilots and Dead Pilots
Good Hygiene Keeps ISPs From Calling You a Stinker
Direct Marketing Association’s Peter Johnson on the Year Ahead in Direct Marketing
Three Tactics for Multichannel Creative Alignment
Four Ways to Tell if Your Catalog Needs an Update
Worried Site Visitors Won’t Find What They Need? Try Boldfacing!
Put Your Best Foot Forward With IVR
E-mail Best Practices: A Marketer’s Take
Protect Your E-mail Housefile Investment With NCOA
Carus Publishing Co. on E-mail Address Collection
Hiring Customers to Write Your Ads?
E-mail: More Precise Prospect Targeting
Insert Media: Testing How-tos That’ll Make a Difference
Niman Ranch’s Steve Kerford on ‘Going Direct’
Collaborate with Your Insert Media Broker
Make the Most of Your Transactional Messages
Who May Be Spying on You ... and Why?
Target Marketing’s Direct Marketing Glossary
Who to Believe?
Add Personalization to Improve E-mail Sales
Web Design: Four Points to Watch
A Look Inside Financial Services Direct Mail
Covenant House’s Joan Smyth Dengler on Integrated Campaigns
Maintaining the Integrity of Global Data
Spin a Global Web
‘I Say It’s Spinach ...’
Does CRM Really Work?
Improve B-to-B E-mail Deliverability: A Checklist
B-to-B Insights: Powerful Prose
Libey on Lists—Predictions for 2006 and Beyond
Famous Last Words: Make It Easy to Order
Creative Corner: The Power of Taglines
B-to-B Insights: Success Is in the Numbers
E-commerce Link: Engage Your Readers
Privacy: What Do You Prefer?
Catch the E-mail Testing Bug!
Negotiate a Win Win Win
Affiliate Marketing: Talk Is Not CHEAP
Direct Marketer of the Year: Margaret Carter, officer, direct response fundraising unit, American Red Cross
Be Worth the Trip
A Better Mousetrap
Make the Right Calls
Retention and Redefinition
Are You Really Doing Direct Marketing
Conversion Tactics
Market Focus: Restaurateurs
List Roundtable
Custom Postage Goes Commercial
Legislative Round-Up
E-mail: How Frequent Is Too Frequent?
IAPA Gets Good Mileage From Premiums
What to Put in the Fulfillment Kit
The Mail/Call Center Connection
An Outsourcing Checklist
Do’s and Don’ts of Kits
Go Live to Boost Your Bottom Line
Hire New Employees With Your Clients In Mind
A Wish List for Database Marketers
Vertis’ Dave Colatriano on Soft Proofing
Assignment Impossible
Should You Be a Consultant?
Spam Filters Take a Back Seat to Complaints
One Powerful Copy Tactic to Test
Five Ways to Make Your Fulfillment Piece Irresistible
ProAssurance Group’s Marge Maxbauer on Direct Mail
Are People Reading What You Write?
5-minute Interview with Judy K. Verses, Senior Vice President, Marketing Verizon
Creating Virtual Ladies With Stubby Pencils
Cisco Systems’ Theresa Kushner on Navigating Online and Offline Strategies
Prioritize Your Upsell and Cross-sell Offers
Present the Same Payment Plan for All Offers
Placing Inserts in DRTV-Sold Product Shipments
Making the News Work for You
The New Vanguard
Dada Rumsfeld: Absurd Words From Washington’s Highest-Profile Loser
Give Information a Premium Presentation
Seven Ways to Trim Production Costs
Get More Quality Out of Digital Printing
Antion and Associates’ Tom Antion on Making Sure Your Web Site ‘Gets Personal’
List Roundtable: How can direct marketers boost their list rental revenue?
Famous Last Words: What Are They Thinking?
E-commerce Link: Mutual Benefit, Revisited
Direct Mail Strategy: The Power of the Format
Optimizing Paid SEM? Think Strategically
Market Focus: Travelers: These Prospects Are Going Places
Book Club: Enter the Blogosphere
Catalog and Direct Selling: Measure Your Success
Keeping Down the Cost of Delivery
Do-it-yourself Support
Insert Media Buying Guide: Know Today’s Insert Media Terrain
Insert Media Buying Guide: Cultivate Good Relationships
Insert Media Buying Guide: Committed to Its Roots
Cover Story : The Top 50 Mailers
Satellite Radio: Seriously, Folks, Are XM and Sirius Serious? Ignoring Marketing Basics Can Cost Big Time
The Holmes Group’s Dave Sarlitto on DRTV’s Role in a Multichannel World
Six Questions to Determine Your Rich Media Readiness
List Vision: Three Fundraising Tactics to Increase Monthly Giving
Four Overlooked Natural Search Tactics
When a Product Becomes Too Successful
List Vision: Make Your Data Work Harder
Belvoir Media Group’s Tom Canfield on List Selection
List Vision: Endorsements, a More Powerful Form of Rental
List Vision: Use E-mail to Turn Old Clicks Into Bucks
10 Extraordinary Women, Part II Lives to Inspire Us All
Tips for Testing Call Center Scripts
Overstock.com’s Geoff Atkinson on CertifiedEmail Delivery
List Prospecting Trends
Seven Ways to Use Podcasts as Marketing Tools
10 Extraordinary Women, Part I Lives to Inspire Us All
BCS081506_ReadersReponse
Help for Undeliverable E-mail Addresses
Calling All Mailers: Ideas for Phone-Mail Integration
Eye on Envelopes: 5 Trends to Watch
MTAC’s Donald Harle on Postal Matters
Editor’s Notebook: World War Web
Three 800-pound Guerillas
BCS80806_ReadersRespond
BCS080306_ReadersRespond
The World’s Greatest Marketer to Kids
Keep E-mail Unsubscribe Rates Low
Better Address Data, Better Global Delivery
Mantis Garden Tools’ LePera on DRTV
Three Strategies for Better B-to-B Segmentation
List Buying Guide: Be a Good Data Steward
List Buying Guide: List Spending Spurs List Hygiene
List Buying Guide: How Does Your Garden Grow?
Editor’s Notebook: It’s MY Mobile
Reach the Inbox
Data Mining in the 21st Century
Market Focus: Dentists
Fast Fact: Tracking SEM ROI
Database: Focus on the Future
Nuts & Bolts: Tech Talk
Postal Matters: 5-minute Interview with MTAC’s Donald Harle
Creative Corner: Words of Wisdom
B-to-B Insight: More Summer Reading
Investing in the Future
E-commerce Link: Rise Above the Fray
Famous Last Words: Is Grossman’s Math Still Alive?
The Decline and Fall of Competent Direct Mail Why credit card mailings are bombing
BCS080106_ReadersResponse
How Not to Run a Meeting—or a Business
BCS72706_ReadersRespond
Use AIDA to Assess Multichannel Campaigns
Four Easy Fixes for More Web Sales
Signs That You Need a Data Warehouse
1-800-FLOWERS.COM’s Jill Eastman Vidal on Insert Media
Eminent Domains: Is Yours One?
BCS72506_ReadersRespond
The Greatest Marketing Breakthrough
BCS72006_ReadersRespond
Save Money on Your Fulfillment Kits
Five E-mail Marketing Tips for Publishers
Three Steps to Customer Satisfaction
The Clarity Group’s Craig Wood on Values-based Marketing
Book Pirates! Diary of an Amateur Web Sleuth
BCS071806_ReadersResponse
The Decline and Fall of AOL
BCS71306_ReadersResponse
The Skinny on Soy-based Inks
Sylvan Learning’s Brent Hartley on Pushing Direct Mail Results
Tips for Translating E-mails
Build Your Site With Conversion In Mind
What Is Your Competitor Up To? Obvious and Little-known Research Techniques
BCS71106_ReadersResponse
Warren Buffett’s Five Secrets of Success
BCS07606_ReadersResponse
How Good Is Your Customer Service?
Direct Mail Strategy: Ready, Set, Action!
E-commerce Link: Wake Them Up!
Catalog and Direct Selling: Sell a Concept
Beat the Price Creep
Famous Last Words: A Business Proposition
Lights Out Creative
Editor’s Notebook: Multichannel Service
Book Club: Welcome to Mobile Marketing
Hybrid E-mail
A Fashion-forward Web Fix for Intermix
Eye on Privacy: Third Parties and the Question of Agency
Market Focus: Homemakers
Before Changing Your Business Model, Consult a Direct Marketer
BCS062906_ReadersResponse
Expedite Customer Service Inquiries
Envelope Manufacuters Association’s Tonya Muse on Envelopes
Five Low-tech Data Mining Tips
Prepare for the Postal Rate Hike
Last Prankster Standing Banksy Strikes Again, Bristol (UK) in an Uproar
BCS062706_ReadersResponse
How to Deal With the Media Denying Access Is Probably Not a Good Idea
BCS062206_ReadersResponse
The Five Steps of the Perfect Checkout Process
Four Tips for E-mail Prospecting Success
CMP’s Al Rosato on Building a Better Database
Three Ways to Boost Customer Service
Immigration: Put a Direct Marketing Writer in Charge
BCS062006_Readers
Mad as all Heck
Connect With the Boomer Market Online
Gain Intel From Your Insert Media Program
10 Mobile Marketing Best Practices
Royal Caribbean’s Maria Polo-Gonzalez on Rich Media for Web Sites
Marketing Is Everything
Good PR Can Guarantee High Job Approval Ratings and High Stock Prices What government and the private sector can learn from one another
25 Advanced Direct Marketing Strategies That Lift Marketing ROI Up To 200%
Using the Four Ps to Market Publishing Products to Hispanics
Use a Light Touch on Abandoned Cart Reminders
Improve Your Site Penetration
Ciena Corp.’s Joe Cumello on Integrated Marketing
BCS060806_ReadersResponse
Women Take Over at Last! With Couric and Logan on Board at CBS, Maybe the Evening News Will Come Alive
BCS060606_ReadersResponse
Multichannel Testing
Creative Corner: Build Your Ark
Famous Last Words: Of Underwear, Aspirin and MBAs
B-to-B Insights: Test Your Way to Success
E-commerce Link: Mutual Benefit
Global Update: Getting Paid Online
Five-minute Interview with Beliefnet’s Yunki Kim
Fast Facts: Inbox Influx
Never too Small to Test
To Each His Own E-mail
Market Focus: School Administrators
Book Club: Elevate Your CRM
Driving Performance
Production and Paper Special Report: Cycling Through Your Options
Production and Paper Special Report: Get Smart About Print
It Takes Two
Production and Paper Special Report: Success From Any Angle
When a Marketer Breaks All the Rules
The Not-so-simple Side of RSS
A Look Inside Statement Insert Programs
Beliefnet’s Yunki Kim on E-mail Co-registration
Boost Web Site Conversion
When Your Worst Nightmare Comes True
Making a Complex Business Consumer Friendly
Magalogs: Design ’Em to Be Read
Seven Ways to Combat List Fatigue
The Queensboro Shirt Company’s Fred Meyers on E-mail Marketing
Design for Easy Site Navigation
Pecking "The Da Vinci Code" to Death
Site Design Less is More
Readers Respond & Debate
Bauschwhacked! The Anatomy of a Recall
E-mail Co-registration: A Data Collection Tip
Four Ways to Measure B-to-B Marketing Performance
RB Industries’ Rob Murry on Converting Leads With Direct Mail
Reinforce Your Direct Mail Copy on Your Landing Page
Hone the Action to Boost E-mail Response
Rocky's Rocky Road to Immortality
America's Greatest Maverick Leader
Vary the Offer, Keep it Fresh
Arbor Networks’ Tina Stewart on Podcast Marketing
Eight Hot Spots for Direct Mail Typos
Recycled Papers: Don’t Forget the Chlorine
Literary Theft?Pervasive or Avoidable
Multicultural Marketing Appeal to My Instincts
Trashing a Brand?Smart or Dumb?
Connect With the Boomer Market
Achieve Visual Effects With Coatings
Three Online Customer Loyalty Mistakes to Avoid
Andy Sernovitz on Word-of-Mouth Marketing
A U.S. Business Built on Plagiarism and Piracy
Home-shopping Home Runs
Web Strategies
Always Room for Improvement
E-commerce Link: Search and Rescue
Special Report
Multicultural Marketing
A Kid and His Blog
Word of Mouth- A Marketing Gameplan
The Math of Contact Center Staffing
Sell to Non-buyers
Present Perfect
Always Room for Improvement
Eye on Privacy: Would Paying for E-mail Decrease Spam?
Authentication Done Right
A Formula for Success
Multicultural Special Report: Shore Up Your Back-end
Multicultural Special Report: Tune in to Espanol
America's New Diplomatic Offensive
Top Deliverability Strategies
What’s Working With Freemiums
Colin Wheildon on Direct Mail Design
Make Your Customer’s Wish Your Command
The Boss Loss?II
Telemarketing Lists
Don't Use Samples to Start Your Campai
Immigration, PR Wars and the Boss Loss
More Personalization, Less Money
Jim Cannella on Mobile Marketing
How to Combat Fraud
Can You Integrate Your Channel Data In-house?
Dealing With a Martinet
Need Rapid Job Turnaround?
Do Not Ignore Snail Mail?Or the Telephone
The Analytics Hiring Imperative
DR Radio Best Practices
Derek Smith on Direct Mail and the Environment
Three Points on Data Collection for E-mail Campaigns
The Book Publishing Game
A New Airline's Quirky Search for Customers
Act!
Home-shopping Home Runs
Famous Last Words: A Direct Marketing Horror Story
TM0506_Hot Lists
Market Focus: Amateur Woodworkers
Multicultural Special Report: Q&A with Kang & Lee’s Saul Gitlin
B-to-B Insights Powerful Prose, Part 2
B-to-B Insights Powerful Prose
Taking Risks, Increasing Response
List Prospecting? Try the Internet!
Going Mobile
A 5-Minute Interview with Jim Cannella, Nati
Content Gets Less Royal
Special Report - Search Engine Marketing
FAST FACT
E-MAIL
Powerful Prose
Lost Opportunity
Create Synergy
When Entrepreneurs Foul Their Nests
The Economist's Bizarre Baltimore Blitz
Best Buy's Diamond as Big as the Ritz
For Only $40,000, A Genuine Picasso Fake
The Bipolar World of Hotel Marketing
John Profumo, Gary Hart and Pandora's Box
I Was Peter Possum
Spot-on Creative
Manage Your Mail Costs
The Basics of Blogging
Readers Respond & Debate
Corporate Culture and Information Flow
Corporate Culture and Information Flow
Taking Risks,
Increasing Response
What’s Your Frequency?
AOL?The New Spam/Scam Playpen
Tech Fever
Direct Mail Strategy: Boost Customer Confidence
Catalog and Direct Selling: Track Retail Results
Editor’s Notebook: A Kid and His Blog
E-mail Postage—YESSSS!
Spot-on Creative
Seattle Times Segments and Scores
Gardeners: Sow Seeds in a Competitive Market
Talking Tech
Share of Pocket: Mobile Marketing Is Poised for Growth
Do You RSS? Your Competition May Soon
The Many Paths of Direct Marketing
What’s Your Value?
Go for the Bronze!
When Renting Telemarketing Lists, Ask for Proof
Cashing in on a Presidential Nod
Ticking Off Your Customers
Improve Targeting
Is Half Your Advertising Wasted?
Inside the Torino Winter Olympics
Empower the Customer
Are You Being Spied On?
Cartoon Wars
Talk To Me in Ways I Will Understand
Monkeying Around With Distribution
Join the Exchange
Spin a Yarn
Who Inspires You?
The New Vanguard
Tech Roundup: A look at some of the latest solutions on the market
Put Brand in Its Place
Network to Drive Revenue
Customer Data Mining
Ethnic Market Access
Bid Fight
Response Down?
What Challenges to Data Sourcing Are Compilers, and Thus Direct Marketers, Facing?
Human Resources Managers: The Crucial Link
5-Minute Interview: Christopher Cleghorn, Easter Seals
With Leads, It’s Quality, not Quantity
Arrrggh! What Did You Expect?
Concentrate on What’s to Be Gained
The Sublime and the Bubba Slime
Is Black the Color of My True Love's BlackBerry?
The Almighty Letter
Be Careful What You Say About Yourself
First (Page) Impressions Matter Most
The Dark Side of Classical Music
Dewey Defeats Truman?2006 Version
Multicultural Marketing Show Me You Know Me
Guerilla PR
Variable Printing Creates the Targeting They Crave
Successful Space
TM0106_Nuts/Book Club
Avoid Information Overload
Famous Last Words : Harry Walsh Changed My Life
TM0106_Nuts/Case Study
Online Synergy
E-Commerce Events
TM0106_Ecommerce Link
The Five Essentials That Make or Break E-mail Campaigns
Join the Exchange
Increase the Effectiveness of Your E-mail Campaigns With Rich M
TM0106_Market Focus
TM0106_EdNote
TM0106_Fea/fulfillment
Direct Mail Strategy : Stretch Your Postal Dollars
TM0106_Nuts/SEM