Target Marketing Site Map

• The When Factor (1,065 words)
• Data Quality Checkup (1,424 words)
• The Power of When (1,434 words)
• Granta's Grand Control (1,483 words)
• Credit and Collections Issues for Bill-Me Offers (2,137 words)
• Trade Secrets Reviewing Marketing Data Over Time Yields Power
• The Tools You Already Have Before Cross-Selling, Get Paid Firs
• Extending Upselling and Cross-Selling Efforts (2,414 words)
• Bridge the Gap Between Online and Off-line Customer Profiling (
• Content That Works on the Web (1,084 words)
• International By Design Peruvian Connections Adds Germany to I
• Selling to Both Businesses and Consumers
• Does the Shoe Fit? How to Select Demographic Data to Enhance Yo
• Direct Marketer of the Year Grolier's Dante Cirilli (3,801 wor
• Segmentation Secrets! (1,517 words)
• Data Mining On the Fly
• Web Site 'Don'ts'
• Handling Call Center Spikes (932 words)
• It's Not the Gift That Counts-It's the Box (578 words)
• The Changing Role of the Broker (545 words)
• B-to-B Small Mailings See Big Results (1,527 words)
• The Challenges of Selling Furniture (621 words)
• Lens Express Sees Its Customers More Clearly (852 words)
• How To Stop Your Customers From Leaving
• Building A Data Warehouse (1,009 words)
• Direct Mailing in the Benelix (735 words)
• IBM's Personal Touch (711 words)
• The Case for Space Cheap to Test, Quick to Turn Around (1,285
• Delighting Your Customers 8 Tips for Making Your Company Stand
• 21 Reasons to Send Your Customers Postcards (610 words)
• Banner Ads Rich Media, Richer Response (1,251 words)
• Rodale Press A Market-by-Market Approach Helped This Publisher
• Designing a Global Blueprint (776 words)
• Boosting B-to-B Customer Retention (1,185 words)
• Direct Response Creative - What to Test First
• Magalogs - Send the Sizzle or the Steak (1,821 words)
• Fight Brand Tyranny! (774 words)
• Warming Up to E-mail Marketing (1,004 words)
• Wingra Technologies - Stick to the Basics! (800 words)
• Six Ways to Avoid B-to-B Marketing Irrelevance
• Increase Your Creative Wins (1,147 words)
• Marketing Up North (905 words)
• Personalization - What's In a Name? (869 words)
• The Data Issue Heats Up the Internet (984 words)
• Privacy Issues Hit Telemarketers First (528 words)
• Privacy Crisis
• What's New and What's Hot in Alternative Print Media? (1,045 wo
• How Safeway Built Loyalty?Especially among second-tier customer
• Choosing a Database Vendor
• Betting on Loyalty Marketing The Gaming Industry (1,607 words)
• European List Experience List Strategies That Worked for Three
• Marching Orders Using One Voice Over All Media
• Navigating Global Waters West Marine's Spreads Its Risk by Ex
• State of the Industry-1999 (2,293 words)
• Chinaberry Books Takes Baby Steps with New Technology (888 word
• Acquisition Helps Woodworking Double Circulation (787 words)
• DRTV - Catalog Marketer A.M.Leonard Unearths New Names (822 wor
• Making It Personal Digitial Printing Allows Marketers to Indiv