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Why an “Hour a Day” Doesn't Work on Social Media

Jeff Molander May 1, 2015

You're consistent. Diligent. You spend your hour a day on LinkedIn, Facebook, Google+ or Twitter. And then you get back to something that might actually...

To Reach Businesswomen, Meet Them at Work, in Their Social Moments

pitchimage April 29, 2015

BEEP, BEEP, BEEP, BEEP, BEEP ... One eye opens and the massive red numbers stare back at her, reading 6 a.m. A hand reaches out...

Denny’s Zinger: Social Media Marketing? Fuggedaboudit!

Facebook v. Sales April 22, 2015

You're having a great time at a giant, noisy cocktail party, or looking at photos of your incredibly cute brand new nephew. At these moments,...

Quoth the Twitter: New Retweet Options Power Engagement

Quote Tweet Function April 20, 2015

Nevermore will you have to fiddle with manual retweeting, again—or at least that's the idea behind the new "quote tweet" functionality introduced by Twitter last...

Drive Leads on Facebook by Getting Customers to Gab

Amanda Kinsella April 17, 2015

What can a regional supplier of HVAC products and services teach you about Facebook? Plenty. I've already explained how Steelmaster Buildings gets leads on its...

Swipe Right for (Brand) Love: Tinder Takes Steps Into Advertising

Tinder Ads April 13, 2015

Feeling a little lonely these days? Like many others, one might turn to an app-based dating service, such as Tinder to find "the one." But...

Something Old, Something New: Marketers Mix Up Media for Acquisition, Retention

Chart 4 April 9, 2015

"Something old, something new, something borrowed, something blue." So goes the old proverb about what a bride should be wearing on her wedding day, for...

Social Networks: What’s In It for Marketers?

Periscope logo April 2, 2015

Microvideo and social networks may be "cool," but marketers always need to ask themselves what diving in will mean for their audiences and what they...

Live From Your Brand … It’s Saturday Night! Live-Streaming for Marketers

Meerkat Video March 30, 2015

Video has always been a "killer app," even before apps really came along. In marketing, it's reassuring to see another person's face and hear their...

Get Educated: Facebook Introduces Marketing Education Resources

Facebook Blueprint March 26, 2015

With the amount of times that Facebook ads have changed in 2015 alone—from adding new formats to reducing organic reach—it would be understandable for even...