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Social-First? Facebook’s New Instant Articles Lead the Charge

Instant Articles May 18, 2015

One day, we might never have to leave Facebook. Imagine: a singular, unified platform where all of our social, video and other online living needs...

Blues Legend #BBKing vs. #The(Blue)Dress — How to Go Viral

#TheDress May 18, 2015

Work backward, marketers. That's the key to making content go viral, says Devin Gaffney, a Northeastern University researcher. "People organize themselves around different types of...

Is InMail Worth It? 3 Reasons It May Not Be.

Jeff Molander May 15, 2015

Is InMail worth it? LinkedIn wants you to think so. But is it a good investment for you, in your specific situation? Sometimes yes, other...

Images Rule Social’s Visibility — 10 Ways to Rule Them

Quicksprout infographic about using images in marketing May 8, 2015

Online content with relevant images gets 94 percent more views than content without it, many consumers are visual learners and Jeff Bullas says visual...

#OnBrand: Twitter Acquires MarTech Provider TellApart

Twitter May 7, 2015

It's a tough time to be Twitter. Between a dismal quarterly earnings report, another ragging from our own Denny Hatch and bouncing around leadership of...

How Social Media Impacts SEO

Phil Frost May 6, 2015

SEO is evolving at what feels like "ludicrous" speed. When I was getting started in 2006, on-page keyword density, a cursory understanding of HTML meta...

Why an “Hour a Day” Doesn't Work on Social Media

Jeff Molander May 1, 2015

You're consistent. Diligent. You spend your hour a day on LinkedIn, Facebook, Google+ or Twitter. And then you get back to something that might actually...

To Reach Businesswomen, Meet Them at Work, in Their Social Moments

pitchimage April 29, 2015

BEEP, BEEP, BEEP, BEEP, BEEP ... One eye opens and the massive red numbers stare back at her, reading 6 a.m. A hand reaches out...

Denny’s Zinger: Social Media Marketing? Fuggedaboudit!

Facebook v. Sales April 22, 2015

You're having a great time at a giant, noisy cocktail party, or looking at photos of your incredibly cute brand new nephew. At these moments,...

Quoth the Twitter: New Retweet Options Power Engagement

Quote Tweet Function April 20, 2015

Nevermore will you have to fiddle with manual retweeting, again—or at least that's the idea behind the new "quote tweet" functionality introduced by Twitter last...