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BFFs IRL*: 10 Easy Ways to Build Brand Loyalty Through Social Media

Social media December 2014

Businesses can spend a lot of time and money on market research trying to figure out what customers think of them. But today, this information...

Sell Chief Executives With This Email/InMail Template (Part 3 of 3)

Jeff Molander November 26, 2014

The "experts" say executive officers aren't open to being pitched via email and LinkedIn InMail. But they're wrong. You can you spark conversations with chief...

2 Tips for How to Handle Facebook Killing Organic Reach

facebook logo November 18, 2014

In what many journalists call a "Friday night news dump," parlance for dropping a big story that organizations hope won't get noticed right away, Facebook...

Saving Twitter from Oblivion

Twitter November 18, 2014

I don't do LinkedIn or Facebook. Don't have the time. Don't like 'em. Don't trust 'em. Don't understand 'em. Tweeting, however, I do. I did...

Pats’ Racist Tweet: What to Do When Marketing Automation Fails

Patriots social media campaign goes very wrong November 17, 2014

Marketing automation mistakes can cause even the mighty to fall. I wrote a December 2011 cover story about how the New England Patriots used analytics...

Ello ‘Joiners’ Like Marketing

Ello logo hi-res November 14, 2014

Ello's creators are extremely proud of starting an ad-free social network. That's where CivicScience comes in—the polling platform provider's representatives wanted to figure out who...

Social Selling on LinkedIn Doesn’t Require Thought Leadership (Part 2 of 3)

Jeff Molander November 14, 2014

This social selling best practice is actually the worst—causing frustration and failure. I'm talking about "becoming a thought leader in your field." This idea is...

We Lost Your Dog. A $200 Delta Flight Voucher, Sir?

ABC News Ty November 12, 2014

Good luck finding Americans who think of dogs as luggage, Delta. The story that's going viral about the airline is that it lost a family...

Listen Up, Brands: This Is How Your Consumers Want to Engage

Social Media Bubbles November 11, 2014

It's not earth-shattering to admit that consumers today have a new set of attitudes and beliefs that have been shaped by experiences not only with...

The Perfect Response to Social Media Crisis

PE0214_pizza November 10, 2014

The DiGiorno pizza brand was recently applauded by industry media for the way its team handled the aftermath of its #WhyIStayed social media screw up....