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#Popular: Instagram Overtakes Twitter

Instagram logo December 18, 2014

What's cooler than being cool? Being cool on Instagram, apparently. Last week, photo-sharing social network platform Instagram broke 300 million monthly active users, pulling ahead...

Infographic: Buyers on Tumblr

Curalate infographic December 18, 2014

No. 3 Disney and No. 8 Barnes & Noble already know what some marketers are finding out about Tumblr. Ninety percent of the social media...

Converting Your Social Media Triple-Fs: Friends, Followers and Fans

Wendy Montes de Oca December 16, 2014

I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans...

Facebook Pages’ New Call to Action Buttons

Facebook Page CTA December 15, 2014

Facebook Pages will offer the following call to action buttons for marketers: "Book Now," "Contact Us," "Use App," "Play Game," "Shop Now," "Sign Up" and...

5 LinkedIn Best Practices That Don't Work

Jeff Molander December 12, 2014

Prediction: 95 percent of sales reps and distributors will invest time in LinkedIn best practices that fail to generate leads in 2015. Be sure you're...

The Dark Side of the Social: Capitalizing on 'Dark Social'

Dark Side December 8, 2014

We don't usually associate "The Dark Side" with positive things, do we? Whether it's the evil Dark Side of the Force from the Star Wars...

BFFs IRL*: 10 Easy Ways to Build Brand Loyalty Through Social Media

Social media December 2014

Businesses can spend a lot of time and money on market research trying to figure out what customers think of them. But today, this information...

Facebook Feature Protects Marketers From Blunders

Facebook business page poster ID December 1, 2014

During the past few years, as social media has become a bigger part of the digital marketing picture, there have been several highly publicized social...

Sell Chief Executives With This Email/InMail Template (Part 3 of 3)

Jeff Molander November 26, 2014

The "experts" say executive officers aren't open to being pitched via email and LinkedIn InMail. But they're wrong. You can you spark conversations with chief...

2 Tips for How to Handle Facebook Killing Organic Reach

facebook logo November 18, 2014

In what many journalists call a "Friday night news dump," parlance for dropping a big story that organizations hope won't get noticed right away, Facebook...