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Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.


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Does Optimizing Promotional Videos for Google Search Pay Off?

PE0614_video August 1, 2014

Sadly, the Web is littered with untold numbers of videos buried deep in search engine results, simply because their creators forgot to take a few...

PPC Shockers and Secrets

Wendy Montes de Oca July 29, 2014

Pay per click (PPC), particularly Google AdWords, is a marketing channel that can produce profitable results for your business, whether your goal is lead generation...

3 PPC Must-Haves for Website Redesigns

ppc July 25, 2014

Search engine optimization is and should be a primary concern in website redesigns, but designers also need to remember to make the best experiences happen...

Trickery Is Not a Marketing Strategy

Carolyn Goodman July 18, 2014

Despite what some people may think, I was not born yesterday. But lately I feel like I've been duped by intentionally deceptive marketing practices everywhere...

6 PPC Tricks in a Handy Infographic

Salesfusion PPC infographic July 18, 2014

Set-it-and-forget-it campaigns are a no-no, says Samantha Stallard. The content manager at salesfusion says there are six ways marketers can "Optimize Your PPC Spend." "PPC...

Denny's Daily Zinger: How Google Led Me to Discover One of the Great Jokers of the Renaissance

Rogier van der Weyden's Self Portraits? July 16, 2014

The crown jewel of the Philadelphia Museum of Art is a Crucifixion by the Flemish master, Rogier van der Weyden. At the museum, I always...

How to Optimize Your Site's SEO for Google Panda 4.0

Panda July 15, 2014

With Google's latest algorithm update, Panda 4.0, online marketers, webmasters and business owners are trying hard to understand how this newest change is impacting the...

Google: The Elephant for Search Marketers

Amanda G. Watlington, Ph.D. July 8, 2014

Pierre Trudeau, the former Canadian Prime Minister, once remarked about the United States: "Living next to you is in some ways like sleeping with an...

Don't Give Google Your Heart or All of Your Lead Campaigns

New Google Logo June 26, 2014

The date for Google’s much-awaited I/O conference draws near. And with that, the Internet is buzzing with talk from future developments of Android to its...

Everything You Need to Know About Panda 4.0

Panda June 17, 2014

When Google’s algorithm changes, it creates huge waves in the search community. These updates shape search engine strategy, and impact what you and I do...