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Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.


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Fairly Local: 5 Ways to Win on Google

Local SEO May 21, 2015

"SEO is dead! Long live SEO!" might sound familiar to many marketers these days. With Google rolling out new updates and algorithm changes seemingly every...

How Social Media Impacts SEO

Phil Frost May 6, 2015

SEO is evolving at what feels like "ludicrous" speed. When I was getting started in 2006, on-page keyword density, a cursory understanding of HTML meta...

Be Found in ‘Stolen Moments’ by Consumers

Google Keyword Chart May 4, 2015

Be the impulse buy, says Google. Whether on vacation, at a store, watching TV on the couch or peeking at a smartphone under the table...

Riddle Me This : What's the Best Way to Stay Ahead of Google's Algorithm Changes?

KevinLee May 2015

In 2015, technology is more at the center of daily life than ever. This is just as true—if not more so—for the cutting-edge marketer. To..., Reddit, NBCSports Hit Hard By #Mobilegeddon Mobile-Friendly Test April 30, 2015

Google's April 21 algorithm update that places mobile-friendly sites higher in search results has already created some surprising winners and losers. Reddit is No. 1...

Any Time Is Search Time for Consumers

Amanda G. Watlington, Ph.D. April 28, 2015

At a baseball game the other day, I couldn't help but notice how many people in my seating area were busy looking at their phones,...

A #Mobilegeddon Recovery Kit

Google logo April 22, 2015

Google's change to its search algorithm apparently came as news to many on Tuesday, considering the deadline date to have sites mobile-optimized for search ended...

18% of ‘Shopping and Classifieds’ Ads Get Better CTRs on Bing Than Google

AdGooroo CTR chart April 22, 2015

Despite Google's dominance in search engine marketing, Bing does come out on top in some surprising ways in a study released on Tuesday by AdGooroo,...

Google's Mobile Algorithm Update: What You Need to Know

Phil Frost April 22, 2015

Google announced some very big news about a major algorithm update that landed on April 21, 2015—yesterday. Due to the shift in how people are...

44% of SMB Sites Could Get Google-Slammed on April 21

Clutch responsive design chart April 17, 2015

On Tuesday, Google plans to start ranking mobile-friendly sites higher on search engine results pages. That could mean as many as 44 percent of small-...