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Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.


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26% Higher: Paid Search Growth Fueled by Mobile, Product Ads

ppc October 17, 2014

Marketers are spending 26 percent more on paid search this year, if they're anything like search and digital marketing agency RKG's clients. The Charlottesville, Va.-based...

Google May Be Stealing Your Content

Google answer box October 6, 2014

Google wants happy users, and happy users don't have to click through to sites to find answers to their questions. That may be why "answer...

6 Keys to Search Success in 2014

Amanda G. Watlington, Ph.D. September 30, 2014

What if someone gave you scientific data on what hundreds of sites are doing to get thousands of top keyword rankings on Google? Would you,...

How Does Google Know My Dog Loves to Solve Mysteries?

Louie and his optimized Google results September 24, 2014

We live in a city where sirens, car horns and barking dogs are part of the furniture. Our dog, Louie, doesn't like that about Philadelphia....

5 Ways Your Online Event Calendar Can Influence SEO

Oasis Advent Calendar September 24, 2014

Many factors affect search engine optimization (SEO) and your organization's website. A key site element you might be overlooking is your online event calendar filled...

11 Steps for Google’s New Shopping Campaigns

Google's Custom Labels September 22, 2014

Google Shopping Campaigns may make Google Product Listing Ads easier for marketers and consumers to use, says ChannelAdvisor. The shopping campaigns are a "new way...

Google Removes a Search Step, Improves UX

Google Sitelinks Search Box September 8, 2014

Marketers may not search this way, but plenty of consumers look for a domain, then use site search to drill down results. Google noticed this...

It’s a Sad Day for Google Authorship Fans

New Google Logo September 4, 2014

For now, the only author "markup" is the byline. Google got rid of "Authorship," which used to show searchers if a recognized writer penned a...

Should You Make Your Site Secure for Improved SEO Results?

Amanda G. Watlington, Ph.D. September 2, 2014

Just this past month Google confirmed that in the future, its search algorithm would be giving a rankings boost to secure sites. This confirms rumors...

Penguin 3.0 Is Coming and It’s Time to Clean House

Wendy Montes de Oca August 28, 2014

Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0...