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Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.


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Google Announces Significant Changes

Google's Mobile Wake-up Call March 9, 2015

As a marketer who uses email, you know as well as I do, your campaigns do not stand alone. Without proper support from your website—and...

Priceline and Expedia to Become the Google and Yahoo of Travel?

AdGooroo graphic March 6, 2015

Snow, ice, rain, sleet—Winter Storm Thor's crazy path from Texas to New Jersey has Americans dreaming of getting away. If the dreaming happens online, chances...

Are You Squandering Your Search Budget?

Amanda G. Watlington, Ph.D. March 3, 2015

Google has your site on a budget. This is not just the budget that you set for your paid search ads, but this budget is...

SEO 101: The 3 Keys to Rank No. 1 in Google

Phil Frost February 25, 2015

Mark Twain was only half joking when he said, "If you don't like the weather in New England, then wait a few minutes." Growing up...

Why B-to-B Companies Need Search Remarketing Campaigns in 2015

Local search image February 16, 2015

If you've spent any time reading about current digital marketing spend levels, you're well aware that investment in paid media isn't slowing down anytime soon....

6 Real-Time SEO Tips Now That Tweets Are Back on Google

SEO February 12, 2015

It's Thursday. Search engine marketing just changed again. "In the first half of this year, tweets will start to be visible in Google's search results...

How Much Should You Spend on Google AdWords?

Phil Frost February 10, 2015

One of the most frequent questions I receive about Google AdWords is, "How much should I be spending on my AdWords campaign?" That's a great...

A Good First Impression Gets a Last Click

Customer February 4, 2015

It's 2015. Do website copyright dates reflect that? Customers are happy with the brand. Does the site illustrate that? The company rebranded. Do social media...

Beware the Internet

Beware the Internet February 3, 2015

The European Union has passed a law allowing people to "scrub their reputations online" if the entries were old stories about them that might cause...

Is Google Buying Twitter?

PE0414-google-plus-logo January 26, 2015

The cast of characters is ever-shrinking in the search and social media world. On Friday, rumors swirled around the possibility of Google plucking up Twitter....