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Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.


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Pandas, Penguins and Hummingbirds, Oh My!

Google Panda Penguin Concept August 6, 2014

Recently I was asked: "What methods, besides paid traffic, would increase new leads and visibility in the B-to-B market?" This great question opens up the...

Is Your Content Fresh, Frequent and Unique?

Amanda G. Watlington, Ph.D. August 5, 2014

Today, your content plays a much larger role in getting top search results than ever before; therefore, it may be time to adjust your SEO...

Local Search for Non-Local Marketing

Google Maps logo August 4, 2014

The growing importance of local search brings with it opportunities for non-local businesses and some challenges as well. This is because Google has been trying...

Does Optimizing Promotional Videos for Google Search Pay Off?

PE0614_video August 1, 2014

Sadly, the Web is littered with untold numbers of videos buried deep in search engine results, simply because their creators forgot to take a few...

PPC Shockers and Secrets

Wendy Montes de Oca July 29, 2014

Pay per click (PPC), particularly Google AdWords, is a marketing channel that can produce profitable results for your business, whether your goal is lead generation...

3 PPC Must-Haves for Website Redesigns

ppc July 25, 2014

Search engine optimization is and should be a primary concern in website redesigns, but designers also need to remember to make the best experiences happen...

Trickery Is Not a Marketing Strategy

Carolyn Goodman July 18, 2014

Despite what some people may think, I was not born yesterday. But lately I feel like I've been duped by intentionally deceptive marketing practices everywhere...

6 PPC Tricks in a Handy Infographic

Salesfusion PPC infographic July 18, 2014

Set-it-and-forget-it campaigns are a no-no, says Samantha Stallard. The content manager at salesfusion says there are six ways marketers can "Optimize Your PPC Spend." "PPC...

Denny's Daily Zinger: How Google Led Me to Discover One of the Great Jokers of the Renaissance

Rogier van der Weyden's Self Portraits? July 16, 2014

The crown jewel of the Philadelphia Museum of Art is a Crucifixion by the Flemish master, Rogier van der Weyden. At the museum, I always...

How to Optimize Your Site's SEO for Google Panda 4.0

Panda July 15, 2014

With Google's latest algorithm update, Panda 4.0, online marketers, webmasters and business owners are trying hard to understand how this newest change is impacting the...