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Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.


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Why B-to-B Companies Need Search Remarketing Campaigns in 2015

Local search image February 16, 2015

If you've spent any time reading about current digital marketing spend levels, you're well aware that investment in paid media isn't slowing down anytime soon....

6 Real-Time SEO Tips Now That Tweets Are Back on Google

SEO February 12, 2015

It's Thursday. Search engine marketing just changed again. "In the first half of this year, tweets will start to be visible in Google's search results...

How Much Should You Spend on Google AdWords?

Phil Frost February 10, 2015

One of the most frequent questions I receive about Google AdWords is, "How much should I be spending on my AdWords campaign?" That's a great...

A Good First Impression Gets a Last Click

Customer February 4, 2015

It's 2015. Do website copyright dates reflect that? Customers are happy with the brand. Does the site illustrate that? The company rebranded. Do social media...

Beware the Internet

Beware the Internet February 3, 2015

The European Union has passed a law allowing people to "scrub their reputations online" if the entries were old stories about them that might cause...

Is Google Buying Twitter?

PE0414-google-plus-logo January 26, 2015

The cast of characters is ever-shrinking in the search and social media world. On Friday, rumors swirled around the possibility of Google plucking up Twitter....

Setting SEO Strategies and Priorities for 2015

Amanda G. Watlington, Ph.D. January 6, 2015

As you turn the calendar to 2015, it is time once again to revisit the SEO successes or unmet challenges from the previous year and...

5 Resolutions for Digital Marketing in 2015

2015 January 5, 2015

With 2014 finally closed, it is time to look towards the new year for digital marketing trends and developments that will shape online sales across...

If Your Site Is Not Mobile-Friendly—Fix It Now!

Amanda G. Watlington, Ph.D. November 25, 2014

If you rely on search to assist new users in finding your site, you must now make sure that your site is mobile friendly. Here...

AdWhere? Google Announces Contributors

Google Contributors November 24, 2014

Are you one of those pesky Millennials who just can't stand advertising on the internet—sometimes so much so that you use an ad-blocking software to...