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Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.


RSS More On Search

Giving Organic Search Credit

Amanda G. Watlington, Ph.D. October 28, 2014

For many marketers, the end of the year marks the end of their budget cycle. It is certainly not revealed scripture that marketing budgets are...

How to Geo-Target Your Content Globally

Global Search Landscape October 28, 2014

Gone are the days of creating content only for a domestic audience. Users around the globe are thirsting for information from a variety of...

The 5 Simple Steps to Profit With Google AdWords

5 Steps to AdWords Profit October 27, 2014

Google AdWords search advertising is one of the best marketing opportunities for businesses. Where else can you display your product or service to prospects that...

A Few of My Thoughts on SEO

Wendy Montes de Oca October 21, 2014

This is going to be a short post. First, a caveat: No one SEO tactic is the end-all be-all, in and of itself. It is...

26% Higher: Paid Search Growth Fueled by Mobile, Product Ads

ppc October 17, 2014

Marketers are spending 26 percent more on paid search this year, if they're anything like search and digital marketing agency RKG's clients. The Charlottesville, Va.-based...

Google May Be Stealing Your Content

Google answer box October 6, 2014

Google wants happy users, and happy users don't have to click through to sites to find answers to their questions. That may be why "answer...

6 Keys to Search Success in 2014

Amanda G. Watlington, Ph.D. September 30, 2014

What if someone gave you scientific data on what hundreds of sites are doing to get thousands of top keyword rankings on Google? Would you,...

5 Ways Your Online Event Calendar Can Influence SEO

Oasis Advent Calendar September 24, 2014

Many factors affect search engine optimization (SEO) and your organization's website. A key site element you might be overlooking is your online event calendar filled...

How Does Google Know My Dog Loves to Solve Mysteries?

Louie and his optimized Google results September 24, 2014

We live in a city where sirens, car horns and barking dogs are part of the furniture. Our dog, Louie, doesn't like that about Philadelphia....

11 Steps for Google’s New Shopping Campaigns

Google's Custom Labels September 22, 2014

Google Shopping Campaigns may make Google Product Listing Ads easier for marketers and consumers to use, says ChannelAdvisor. The shopping campaigns are a "new way...