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Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.

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Riddle Me This : What's the Best Way to Stay Ahead of Google's Algorithm Changes?

KevinLee May 2015

In 2015, technology is more at the center of daily life than ever. This is just as true—if not more so—for the cutting-edge marketer. To...

44% of SMB Sites Could Get Google-Slammed on April 21

Clutch responsive design chart April 17, 2015

On Tuesday, Google plans to start ranking mobile-friendly sites higher on search engine results pages. That could mean as many as 44 percent of small-...

So Many Paid Search Wrongs to Right

Bing Chart April 15, 2015

AdWords covers every paid search need, right? Wrong, says John Gagnon. That might hurt to hear on Tax Day—especially for the big three tax preparers...

5 Types of Google AdWords Conversion Tracking

Phil Frost April 8, 2015

When I first started using Google AdWords in 2006, conversion tracking was in its infancy. There was only one type of conversion pixel code and...

Headline, Subject Line Are Perfect. But That URL, Though …

Anatomy of a URL by Neil Patel April 7, 2015

Marketers often put a lot of thought into their headlines and subject lines, but may just click to make automatic, software-created URLs. The results can...

3 Fast Fixes for Common Mobile PPC Problems

ppc April 6, 2015

SEM success on desktop computers doesn't guarantee success on mobile devices. That much is clear. Rather than share tips or best practices for launching campaigns...

April 21 Is D-Day for Mobile SEO

Mobile-Friendly Google April 6, 2015

On April 21, Google is tweaking its search algorithm again—this time with huge consequences for sites that aren't optimized for mobile devices. "This change will...

Google Finally Shuts the Door on Doorway Pages

Amanda G. Watlington, Ph.D. March 31, 2015

Google seldom gives search engine marketers advance warning of algorithmic changes; however, in a rare move recently Google announced plans to penalize "doorway pages" through...

Top 10 Local SEO Best Practices for Small Businesses

Phil Frost March 25, 2015

Have you ever wondered how you could get your business to show up on the first page of Google, along with a map showing your...

Google Announces Significant Changes

Google's Mobile Wake-up Call March 9, 2015

As a marketer who uses email, you know as well as I do, your campaigns do not stand alone. Without proper support from your website—and...

 
 
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