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Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.

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If Your Site Is Not Mobile-Friendly—Fix It Now!

Amanda G. Watlington, Ph.D. November 25, 2014

If you rely on search to assist new users in finding your site, you must now make sure that your site is mobile friendly. Here...

AdWhere? Google Announces Contributors

Google Contributors November 24, 2014

Are you one of those pesky Millennials who just can't stand advertising on the internet—sometimes so much so that you use an ad-blocking software to...

The 12 (Marketing) Tips of Christmas

Kenshoo present of tips for holiday marketing November 7, 2014

Sure, sure. Giving is better than receiving, and all that. Marketers selling during this holiday season are sending out packages. But what do marketers get...

‘Ebola? We’ve Got That. Come on Down!’ Or How to Do Newsjacking Right.

SEO November 5, 2014

Be genuine while communicating on social media, many marketing pundits say. Okay. Done. But what now? Marketers can newsjack, as all the cool kids named...

Giving Organic Search Credit

Amanda G. Watlington, Ph.D. October 28, 2014

For many marketers, the end of the year marks the end of their budget cycle. It is certainly not revealed scripture that marketing budgets are...

How to Geo-Target Your Content Globally

Global Search Landscape October 28, 2014

Gone are the days of creating content only for a domestic audience. Users around the globe are thirsting for information from a variety of...

The 5 Simple Steps to Profit With Google AdWords

5 Steps to AdWords Profit October 27, 2014

Google AdWords search advertising is one of the best marketing opportunities for businesses. Where else can you display your product or service to prospects that...

A Few of My Thoughts on SEO

Wendy Montes de Oca October 21, 2014

This is going to be a short post. First, a caveat: No one SEO tactic is the end-all be-all, in and of itself. It is...

26% Higher: Paid Search Growth Fueled by Mobile, Product Ads

ppc October 17, 2014

Marketers are spending 26 percent more on paid search this year, if they're anything like search and digital marketing agency RKG's clients. The Charlottesville, Va.-based...

Google May Be Stealing Your Content

Google answer box October 6, 2014

Google wants happy users, and happy users don't have to click through to sites to find answers to their questions. That may be why "answer...

 
 
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