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Mobile Cookies: ‘Yes,’ Says Verizon – With No Opt-out

verizon logo January 27, 2015

Marketers are worried that the lack of cookies—or pixel-firing Web tracking mechanisms about customer activities on sites—will make targeting and retargeting particularly difficult on mobile...

3 Ways App Deeplinks Will Redefine Your Results

Mobile Apps January 23, 2015

Deeplinks matter. October 2014 data from comScore shows that 88 percent of mobile consumer time is spent inside mobile apps vs. 12 percent of time spent...

RIP Google Glass: Wearables in 2015

Google Glass January 19, 2015

Goodnight, sweet prince of the wearable kingdom. Last week, The Wall Street Journal reported that Google is retiring the current iteration of Google Glass,...

The Top 10 Mobile Marketing Essentials for 2015

Optimize Mobile January 19, 2015

With more phones than toothbrushes on Earth, and people accessing the Web more frequently via mobile than desktop, a marketing plan to reach your...

5 Mobile Marketing Trends You Can't Ignore in 2015

Greg Hoy January 14, 2015

I don't have to tell you that we are living in a mobile-first world that continues to drive brands to explore new ways to engage...

Top 5 Trend Predictions for Mobile Advertising in 2015

Mobile Woman January 8, 2015

Gartner analysts projected that mobile advertising spending globally would reach $18 billion in 2014, and by 2017 the market will be worth around $41.9 billion....

There’s an Ad for That: Apple Watch Gets First Ad Platform

Apple Watch Ad January 8, 2015

"There's an ad for that," might not ever fly as a tagline for Apple's forthcoming Apple Watch, but it doesn't make the statement any less...

Where's Mobile in 2015: More Apps, More Context, More Sophistication

Mobule Snapshot January 7, 2015

What one item causes immediate internal panic the moment its owner realizes it was left at home on the kitchen counter, on the subway or...

#Popular: Instagram Overtakes Twitter

Instagram logo December 18, 2014

What's cooler than being cool? Being cool on Instagram, apparently. Last week, photo-sharing social network platform Instagram broke 300 million monthly active users, pulling ahead...

Cross-Device Is the Cornerstone of Your Marketing Plan

Greg Hoy December 17, 2014

As smartphones and tablets evolve, the bright lines that previously separated digital, print, TV, mobile and PC are now beginning to fade away. Advertising, now...