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Multichannel : Full-Circle Marketing

Full circle December 2014

Almost magical advances in technology have enabled a world of convenience and entertainment. For marketers, this has increased customer touchpoints and buying complexity exponentially. Prospects...

Top 100 Physical Consumer Destinations, Related Affinities

Top 100 destinations as tracked by Placed November 21, 2014

This "Top 100" list may tell marketers more than they ever wanted to know about American buying habits. About 500,000 app users opted in to...

Tracking Mobile Ad Effectiveness With Real-Time Data

Greg Hoy November 19, 2014

The volume of mobile data and the speed at which it is created continues to increase as the global population increases, as mobile device penetration...

Ain't Nobody Got Time for That: Most Frustrating Websites

Frustrated November 10, 2014

"Can I help you find what you're looking for?" Ah yes, the classic go-to pickup line of brick-and-mortar retail employees. But we're well into the...

Mobile Turning the Corner

Greg Hoy November 5, 2014

In the past few years, mobile marketing and advertising have been largely an afterthought for many brands. But this year, the hype is finally coming...

Holiday Digital vs. Bricks-and-Mortar: Creating Seamless Mobile Messaging

Pumpkin Pie Time Holidays November 5, 2014

Numbers don't lie. Given that 60 percent of digital media is now viewed on mobile devices and mobile marketing spend is expected to reach $400...

Mobile Marketing to TV Watchers, Event-Goers, Diners and Grocery Buyers

Microtatrgeted TV October 22, 2014

We've been sharing details of a survey we completed earlier this year asking consumers about their "moments of need" (moments when their interest is piqued,...

New From Apple: An iAd ‘Buy’ Button?

Apple's iAd October 21, 2014

Gadget geeks were atwitter Monday, excited that Apple Pay may be integrated with iAd—meaning marketers can add a "Buy" button to mobile ads. The buttons...

Mobile Advertising Isn't Just for Big Brands Anymore

Greg Hoy October 20, 2014

The increasing use of mobile devices, mobile Web, multiple advertising platforms and the advancement of network technologies creates new opportunities in the advertising market. But...

Not Mobile-Friendly? Google’s Outing You.

Mobile unfriendly icon in Google October 15, 2014

Google's search engine results pages (SERPs) are now not only revealing which sites are mobile-friendly, but which ones aren't, according to the Search Engine Roundtable....