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Apple Watch: Sweet or Sour Taste in Your Mouth?

Apple Watch September 12, 2014

Even though it's called the "Apple Watch" by the company that created it, everyone else is already calling it the "iWatch." Marketers seem more excited...

Zeroing in on Your Consumers With Geo-Marketing

Greg Hoy September 10, 2014

Mobile geo-marketing is growing at a rapid rate. This growth is driven by applications such as navigation, local search and social networking, as well as...

Screen Door: Multi-Screen Advertising Report

Multiscreen infographic September 10, 2014

For better or worse, you're surrounded by screens. Whether watching television, checking email on your laptop or getting your social media fix on your smartphone:...

Meeting Mobile Consumer Needs – Where They Are

Optimize Mobile September 8, 2014

Marketers strive to develop and effectively distribute influential marketing and advertising. We wanted to find out what happens when a consumer notices and is motivated...

4 Competitive Advantages Using Mobile Surveys

Survey Questions September 4, 2014

Mobile devices are everywhere. People use their mobile devices in bed, during meals, on the toilet, while they're shopping, during meetings, while in labor …...

Why Contextual Advertising Is Still Hard

Greg Hoy August 27, 2014

Contextualized advertising is serving the right message to the right person at the right time. Standing in the way of that goal are several hurdles....

5 How-tos for Making Mobile Part of Omnichannel Marketing

Optimize Mobile August 25, 2014

All signs point to the uninterrupted growth of mobile as both the new platform and channel that will dominate marketing while acting as a springboard...

Empower Your Direct Mail With Mobile

Summer Gould August 21, 2014

Direct mail marketing has been around for a long time; it's sometimes thought of as the "old goat" of marketing. Over the years there have...

‘The Uber Effect’ Happens When Brand, Direct Clash

the uber effect August 20, 2014

Would-be passengers are just climbing into strangers' cars thinking they're driving for Uber. "'Are you Uber? Well can you just be? Can we go?'" is...

When Viral Marketing Goes Too Far

Michael Lowenstein August 12, 2014

A couple of years ago, our local newspaper, The Philadelphia Inquirer , ran a disturbing story about how a mortgage loan company in Phoenix had...