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Empower Your Direct Mail With Mobile

Summer Gould August 21, 2014

Direct mail marketing has been around for a long time; it's sometimes thought of as the "old goat" of marketing. Over the years there have...

‘The Uber Effect’ Happens When Brand, Direct Clash

the uber effect August 20, 2014

Would-be passengers are just climbing into strangers' cars thinking they're driving for Uber. "'Are you Uber? Well can you just be? Can we go?'" is...

When Viral Marketing Goes Too Far

Michael Lowenstein August 12, 2014

A couple of years ago, our local newspaper, The Philadelphia Inquirer , ran a disturbing story about how a mortgage loan company in Phoenix had...

How to Fast-Track Your Mobile Marketing Initiatives

Greg Hoy August 11, 2014

Marketers are finally realizing the potential of adding mobile marketing to their overall strategies. According to Comscore, mobile commerce spending on smartphones and tablets in...

Denny’s Daily Zinger: The End of Taxis

zinger uber app August 8, 2014

I despise taxis. They are grungy, with an impenetrable wall in front of me. I have no legroom. I worry. Are we going the most...

3 Ways to Stop Mobile Marketing Frowny-Face

Mobile marketing frowny-face August 4, 2014

Frowny-face advertiser in Carlos Monteiro's Adweek infographic may be the best illustration of the sadness 62 percent of marketers feel about not having the insights...

Mobile First : How to Build a Portal to Better Customer Relationships With Mobile Apps

Mobile first apps August 2014

You’ve seen the statistics: Mobile devices are quickly becoming the gateway to everything media. This new mobile reality has permeated our lives and our culture....

Can Augmented Reality Add Value to Print?

Nexos Latinos AR August 2014

Neither print nor digital alone are enough to truly lift your ROI for most applications. You often need both, working together strategically, to create the...

What 1 in 4 Mobile Sites Is Doing Wrong

Mobile Web July 10, 2014

Mobile is crucial and it's here to stay. Marketers today understand how important mobile sites are for reaching customers—in fact, according to the PewResearch Internet...

4 How-tos for Responsive Email

Email Image July 3, 2014

With more and more consumers using smartphones and tablets to engage with brands, mobile has quickly become an essential part of the customer experience. But...

 
 
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