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#Popular: Instagram Overtakes Twitter

Instagram logo December 18, 2014

What's cooler than being cool? Being cool on Instagram, apparently. Last week, photo-sharing social network platform Instagram broke 300 million monthly active users, pulling ahead...

Cross-Device Is the Cornerstone of Your Marketing Plan

Greg Hoy December 17, 2014

As smartphones and tablets evolve, the bright lines that previously separated digital, print, TV, mobile and PC are now beginning to fade away. Advertising, now...

QR Codes Can Make Your Direct Mail More Effective

Summer Gould December 11, 2014

Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more mobile...

Free Content Marketing: Turning Reviews Into Ads

InPowered product example December 11, 2014

Marketers will spend $7.9 billion on native ads this year and $21 billion on them by 2018, predicts BI Intelligence. But why pay writers? A...

Beacons Beckon - Reach Shoppers Locally With a Mobile Moment

light bulb December 8, 2014

The first thing to know about beacons is that they are direct marketing tools to reach consumers who download a mobile app and grant permission...

Are Coupons the Key to Mobile Marketing?

Greg Hoy December 3, 2014

Mobile commerce has exploded in recent years—and mobile coupons are responsible for much of this growth. In fact, mobile coupons are redeemed 10 times more...

Multichannel : Full-Circle Marketing

Full circle December 2014

Almost magical advances in technology have enabled a world of convenience and entertainment. For marketers, this has increased customer touchpoints and buying complexity exponentially. Prospects...

If Your Site Is Not Mobile-Friendly—Fix It Now!

Amanda G. Watlington, Ph.D. November 25, 2014

If you rely on search to assist new users in finding your site, you must now make sure that your site is mobile friendly. Here...

3 Mobile Push Tips for Holiday 2014

Pumpkin Pie Time Holidays November 24, 2014

With nearly $1 trillion at stake this holiday season and the possibility that 58 percent of shoppers will trek to stores they've never visited, except...

AdWhere? Google Announces Contributors

Google Contributors November 24, 2014

Are you one of those pesky Millennials who just can't stand advertising on the internet—sometimes so much so that you use an ad-blocking software to...

 
 
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