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MARKETING STRATEGY

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Keep It Real: Mail for Millennials

Eaux Claires Festival March 23, 2015

Alright, I have a huge confession to make: I'm a millennial. I'm so sorry. Like so many of those my age, I'm not a huge...

3 Things You Must Know Before Hiring a LinkedIn Trainer

Jeff Molander March 19, 2015

Good LinkedIn sales trainers help sellers produce measurable increases in sales—not better proficiency at using the tool. Are you considering investing in a LinkedIn trainer...

17 Principles of Persuasion, Direct Marketing Style

Gary Hennerberg March 18, 2015

So you've created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing...

Video Marketing: Attract, Engage and Convert

Video March 18, 2015

The sight, sound, and motion that video includes makes it a powerful medium for converting visitors into prospects and buyers. A rock-solid video marketing strategy and platform...

Top 5 Tweets From #DMDay15

Twitter March 16, 2015

Sometimes, you just don't have the time to travel to a massive conference of speakers and fellow marketers. Luckily, last Thursday Target Marketing and Direct...

Moving Customers Up the Ladder

CoverStory_beauty March 16, 2015

In a perfect world, your customers would begin their relationship with you at a high level of product usage and engagement. But in reality, customers...

Watch, Your Inbox: Wearables Got Mail

Apple Watch Email March 12, 2015

"You've got ... " Got what? Mail. Email, actually. But maybe only a few words at a time. The recent uptick in popularity of wearable...

From the DMA: Customer-Centricity Drives Effective Data Use

DMA logo 2015 March 12, 2015

Data analytics is hot-and getting hotter. LinkedIn recently published its 25 Hottest Skills That Got People Hired in 2014— and topping that list was "statistical...

Pao! Pao! Brogrammer Tech Culture Takes a Hit in Sex Bias Trial

Information is Beautiful chart March 11, 2015

Marketers may think there's nothing wrong with an all-male marketing team working on campaigns and programs aimed at women, especially if focus groups and research...

SMBs and Call Centers, Follow Up on Leads—Effectively

Call center agent March 11, 2015

Optimizing your lead generation strategy may require some restructuring. Instead of focusing solely on the conversations, you also need to have a plan for the...

 
 
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