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MARKETING STRATEGY

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Hottest 2014 Marketing Tip for Small Business? Put Aside a Budget!

Carolyn Goodman October 24, 2014

Over 50 percent of the working population (120 million) work in a small business, and that trend is growing. According to the SBA definition,...

DMA Names Lindsay Hutter SVP of Communications

Lindsay Hutter, DMA SVP of communications October 24, 2014

Lindsay Hutter, the Direct Marketing Association's new SVP of communications, says she'll take a "stoplight" approach to what to change about DMA's communications strategy. She...

Epsilon Rebrands, Becomes a 1-Stop Shop as Others Do the Same

Epsilon rebrand logo October 23, 2014

One-stop shop. Marketing agencies and vendors are moving quickly to ensure marketers never have to leave their doors to find specialties of any type. The...

Focus Group of One

Cyndie Shaffstall October 22, 2014

If you're sending your marketing campaigns without benefit of A/B or multi-variant testing—most companies admit to fewer than five tests per month—you are effectively...

Mobile Marketing to TV Watchers, Event-Goers, Diners and Grocery Buyers

Microtatrgeted TV October 22, 2014

We've been sharing details of a survey we completed earlier this year asking consumers about their "moments of need" (moments when their interest is piqued,...

Denny's Zinger: Trying to Work Through Jet Lag

Jet Lag October 22, 2014

Whenever I travel west from Europe, the 6-hour time difference knocks me cockeyed. Here's an exchange with our doctor (on staff with the Philadelphia Eagles):...

#PumpkinSpiceMarketing: Holiday Trends

Holiday Trends October 20, 2014

"OH-EM-GEE. Have you, like, heard about the newest trends in social marketing this season? I can't even." While this might be a bit of a...

"What's the Deal With Advertising?"—Jerry Seinfeld Receives Honorary Clio Award

Jerry Seinfeld October 16, 2014

"I love advertising..." comedian Jerry Seinfeld slowly drawls out in his unmistakable voice, "...because I love lying." A bold statement for anyone—Mr. Seinfeld's celebrity status...

Denny's Zinger: Don't Believe What You Read!

Don't Believe Print October 15, 2014

Here's an AP headline and lede last week: "Americans Living Longer as Most Death Rates Fall"—Americans are living longer than ever before, according to...

Truly Greening Digital: The DMA ‘Green 15’ Gain a Digital Edge

Chet Dalzell October 13, 2014

With little fanfare, the Direct Marketing Association just published a "refresh" of its "Green 15" sustainable marketing practices first announced in 2007, via the...

 
 
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