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MARKETING STRATEGY

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Editor's Notes : Direct Mail: Marketing's First Killer App

Thorin McGee Headshot May 2015

Target marketing has always been about technology. Direct mail itself was a technological advance. So was the customer list and, in its own way, the...

The Evolution of Storytelling

May 2015

With content marketing becoming more and more important to the integrated marketing strategy of 2015, how can you make yours the absolute best? You've got...

Navigating the Marketing 'Stack'

Act-On marketing automation dashboards May 2015

Marketing technology has evolved in multiple ways, originating in spreadsheets, databases, contact management tools, graphic design software and word processing. The Internet accelerated the process,...

The Role of Marketing Technology: A CEO Explains

Dawn Zier, president and CEO, Nutrisystem May 2015

Dawn Zier, CEO of the weight-loss firm Nutrisystem, Inc., and 2014 Target Marketing Marketer of the Year, shares her views on the role of marketing...

Marketing Technology Liberates and Enables

Tableau technology May 2015

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for...

Riddle Me This : What's the Best Way to Stay Ahead of Google's Algorithm Changes?

KevinLee May 2015

In 2015, technology is more at the center of daily life than ever. This is just as true—if not more so—for the cutting-edge marketer. To...

Email’s Not an Ad Channel, Huh, IAB?

IAB chart May 1, 2015

A 16 percent increase in digital advertising spending from 2013 to 2014 isn't too shabby. It's "$49.5 billion in 2014" not-too-shabby, actually, according to the...

To Reach Businesswomen, Meet Them at Work, in Their Social Moments

pitchimage April 29, 2015

BEEP, BEEP, BEEP, BEEP, BEEP ... One eye opens and the massive red numbers stare back at her, reading 6 a.m. A hand reaches out...

With Big Data 3.0, Marketers Will Finally Strike Gold

Big Data April 27, 2015

Until recently, Big Data has been a huge deal in marketing circles mostly because of its potential, rather than its present benefits. Like prospectors who...

A-Plus: Marketing Students Try Their Hand at Technology

Chet Dalzell April 27, 2015

It's nearly graduation time with a new legion of graduates about to enter the marketplace. In my previous post, I noted how many are seeking...

 
 
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