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MARKETING STRATEGY

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Famous Last Words : The Selling of TSA Precheck

TSA Precheck August 2014

When the 9/11 terrorists struck, airport security changed dramatically. Travelers were urged to get to the airport four hours in advance of their flights. A...

Editor's Notes : Improve Your Marketing Mind

Tim Ash August 2014

What’s the secret to better marketing and ROI? There’s no single answer to that, but I bet everyone reading this would like to find a...

Denny’s Daily Zinger: Do Not Waste Your Readers’ Time!

USA Today alert for Zinger July 31, 2014

In this brave new world of "data-driven marketing," the mantra is: Don't sell. Engage. Create relationships. What is not discussed: how emailers bugger up relationships...

No Way Is Facebook the Only Game in Town

facebook logo July 30, 2014

Some brands are so upset about the decline in the number of fans who see their organic posts on Facebook that they're writing Dear Mark...

PPC Shockers and Secrets

Wendy Montes de Oca July 29, 2014

Pay per click (PPC), particularly Google AdWords, is a marketing channel that can produce profitable results for your business, whether your goal is lead generation...

Denny’s Daily Zinger: Amazon Punished for What It Does Best - Make It Easy to Order

Zinger Amazon apps for kids July 25, 2014

Retailers around the country are whining because of Amazon. And why not? Jeff Bezos—Amazon's peripatetic founder—has aced the retail business. Amazon's vast inventory selection; ease...

4 Reasons Marketers Will ‘Want’ Facebook’s ‘Buy’ Button

Facebook Buy Button July 24, 2014

As many marketers complain their organic engagement with Facebook fans is down 40 percent while their total posts are increasing by 20 percent, other brands...

Denny’s Daily Zinger: Asking for Money to Save a Massive, Rusted-out Hunk of Junk

SS United States July 24, 2014

In early July, Peggy and I attended the Bridge Conference in D.C.—a gathering of the world's leading fundraisers. Passionate professionals described how to save children,...

Bit.ly, Goo.gl Blacklisted by Spamhaus

Bitly logo July 23, 2014

Plenty of bit.ly and goo.gl users are legitimate, but Spamhaus thinks enough aren't that the organization had the URL shorteners on its "Domain Block List"...

Take This Marketing Slogan Quiz

Marketing Slogans July 22, 2014

Take a look at this infographic from Australia's "A Timeline of Marketing Slogans From Famous Brands." M2 On Hold named slogans through the ages from...

 
 
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