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MARKETING STRATEGY

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Famous Last Words : The Selling of TSA Precheck

TSA Precheck August 2014

When the 9/11 terrorists struck, airport security changed dramatically. Travelers were urged to get to the airport four hours in advance of their flights. A...

Editor's Notes : Improve Your Marketing Mind

Tim Ash August 2014

What’s the secret to better marketing and ROI? There’s no single answer to that, but I bet everyone reading this would like to find a...

The 7 Deadly Sins of Marketing

Bad Marketing Habits July 21, 2014

Have you committed one of the seven deadly sins of marketing? While they may not be as detrimental as the original sins, they can...

How Weird Al Got Viral

Weird Al Tacky July 21, 2014

He's not ill. He's just "Tacky." The artist known as Weird Al went viral with his song parodies, starting on July 14 with "Tacky," sung...

Denny’s Daily Zinger: Test Everything! Offers, Prices, Copy, Even a Pop-up Park!

Zinger illustration one July 18, 2014

In the 1960s, the giant I-95 interstate highway was built parallel to the Delaware River. All residents of Philadelphia—America's first great seaport—were cut off from...

6 PPC Tricks in a Handy Infographic

Salesfusion PPC infographic July 18, 2014

Set-it-and-forget-it campaigns are a no-no, says Samantha Stallard. The content manager at salesfusion says there are six ways marketers can "Optimize Your PPC Spend." "PPC...

5 Horrible, Natural, Mistakes Marketers Make

Oreo bad tweet July 17, 2014

Call it learning from others' mistakes. Call it schadenfreude. Whatever marketers call it, iMedia Connection dubs it "Destructive Marketing Habits of Major Brands." That's the...

Big Data Must Get Smaller

Stephen H. Yu graphic July 17, 2014

Like many folks who worked in the data business for a long time, I don't even like the words "Big Data." Yeah, data is big...

Denny’s Daily Zinger: Current Book Cover Design - Art With a Capital F

Photo for zinger 071714 July 17, 2014

As an author, I adore Amazon. It is easy, quick and cheap to get a book printed. A book gets its own landing page. A...

Marketing Failed? You Still Have to Pay.

Failed direct marketing July 16, 2014

Marketers often assume agencies and vendors are 100 percent successful on all of our marketing initiatives. And yeah, our reputation is everything, so failure is...

 
 
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