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MARKETING STRATEGY

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Cross-Device Is the Cornerstone of Your Marketing Plan

Greg Hoy December 17, 2014

As smartphones and tablets evolve, the bright lines that previously separated digital, print, TV, mobile and PC are now beginning to fade away. Advertising, now...

Denny's Zinger: History Repeats Itself

Sony Hacked! December 17, 2014

When I launched this column in 2005, I also started an archive of news stories. Every day I add zero-to-20 items, indexed and cross-indexed. I...

Just Say No!

Just Say No. December 16, 2014

There is a great deal of information out there on how advertising and direct agencies can generate more new business. We're not going to talk...

All Aboard the Hype Train: 3 Big Data Myths Debunked

Busted December 15, 2014

If there's one thing marketers have an abundance of, it's buzzwords and trends. One of the biggest right now? The appropriately titled "Big Data."...

‘Programmatic’ Goes the World - Media Buying Is Audience Buying

Chet Dalzell December 8, 2014

Direct marketers have long had a love affair with data-driven media buying. In the world of direct mail, for example, list rentals and exchanges are...

Mergers and Acquisitions: A Challenge to Brand Loyalty

Carolyn Goodman December 5, 2014

In the late 1990's, I discovered ShareBuilder—an easy way to buy stocks (and even fractions of a single stock) through regular, automatic purchases online. Far...

Return to Sender: NJ Poised to Crack Down on “Junk” Mailing

Junk Mail December 4, 2014

Alright, direct mailers, admit it: At one point in your life, you've been frustrated by a piece of so-called "junk" mail. Nobody is just born...

Denny’s Zinger: Gillette Sabotaged by Hi-Tech Chump Marketers

Gillette December 4, 2014

I made my bones in the repeat sales business—book clubs and continuity series. Show some cleavage and leg (e.g., give away Volume 1 FREE! or...

4 #GivingTuesday Donor Onboarding Tips

#GivingTuesday #unselfie December 3, 2014

Yesterday was #GivingTuesday. It's the holiday season and consumers are in a giving mood. How do fundraisers ensure that mood doesn't melt with the snow?...

Mastering the Complexities of Multichannel Digital Marketing

Stephanie Miller December 2, 2014

Integration is like the Holy Grail of marketing. Connecting the dots at the customer level, across channels, devices and owned and non-owned properties is hard,...

 
 
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