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Corporate Gang War: Uber v. Lyft

Uber vs. Lyft September 16, 2014

In a recent post, "The End of Taxis," I extolled Uber—the elegant chauffeured automobile service you can call from a smartphone. In two-to-10 minutes, you...

Death of the Agency? Not So Fast ...

Chet Dalzell September 15, 2014

The last season of "Mad Men" is approaching, but let's not be so fast to bury the ad agency with it. Media outlets are reading...

Changing of the Guard: Marketing to Generation Z

Generation Z logo September 12, 2014

Now is the time to learn how members of Generation Z think and interacts with their online community. As stated in the 2014 Social Media...

Screen Door: Multi-Screen Advertising Report

Multiscreen infographic September 10, 2014

For better or worse, you're surrounded by screens. Whether watching television, checking email on your laptop or getting your social media fix on your smartphone:...

This Is New: Happy #HalloThanksMas

#HalloThanksMas tweet September 5, 2014

Ever since our first date in 2004, Adam has insisted he won't celebrate what he believes are marketer-created holidays. I was pretty sure that meant...

Denny’s Daily Zinger: Email From a Whiny Beggar Running for Congress

beggar zinger September 5, 2014

Somehow, I am on the email list of Aimee Belgard for Congress. I don't know her. Never heard of her. I'm in Pennsylvania. Belgard is...

My Summer Reading List Includes Facts About Direct Mail

Chet Dalzell September 4, 2014

The "dog days" of summer are about to end, so I'd better wrap up my summer reading fast. Of course, my summer reading list really...

It’s a Sad Day for Google Authorship Fans

New Google Logo September 4, 2014

For now, the only author "markup" is the byline. Google got rid of "Authorship," which used to show searchers if a recognized writer penned a...

4 Competitive Advantages Using Mobile Surveys

Survey Questions September 4, 2014

Mobile devices are everywhere. People use their mobile devices in bed, during meals, on the toilet, while they're shopping, during meetings, while in labor …...

When Viral Attacks: An ALS Assoc. Story

TM Ice Bucket Challenge September 3, 2014

Brand reputation matters. While there are plenty of success stories in this world of fragmented media, there are also plenty of horror stories. The ALS...