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MARKETING STRATEGY

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Arthur Middleton Hughes Leaves a Rich Direct Marketing Leadership Legacy

Aae0619_feature1_photo August 29, 2014

A legend in his own time, Hughes was a popular direct marketing speaker, author, blogger and more. Family and friends report Arthur Middleton Hughes passed...

Denny’s Daily Zinger: When Is a Brand Dead?

Ivory Zinger August 29, 2014

This past summer came a stunning announcement: "Floating an Idea: Would P&G Sell Ivory Soap?" The Wall Street Journal further writes, " As Company Pares...

Are Fundraisers Killing Americans?

Are Fundraisers Killing Americans? August 28, 2014

Marketers love it when a campaign goes viral. And it's even better if it's for a good cause, right? While there are few who...

Penguin 3.0 Is Coming and It’s Time to Clean House

Wendy Montes de Oca August 28, 2014

Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0...

Denny’s Daily Zinger: Brilliant Marketing to Chic Sheiks

Denny Zinger The Residence August 28, 2014

Sophie Tucker (1887-1966), the last of the Red Hot Mommas, says, "I've been rich and I've been poor. Rich is better." What triggered this column...

4 Tips to Increase Site Speed, Conversions

August 27, 2014

When sites like Facebook and Twitter go down or see a spike in user activity, brand websites need to be ready. Here are four ways...

Instagram’s New E-commerce Options

Instagram icon August 27, 2014

Perhaps soon, all of social media will be an e-commerce site. Tomorrow, Instagram's feed will be "instantly shoppable" with Like2Buy from Curalate. On Tuesday, Nordstrom...

Why Contextual Advertising Is Still Hard

Greg Hoy August 27, 2014

Contextualized advertising is serving the right message to the right person at the right time. Standing in the way of that goal are several hurdles....

Denny's Daily Zinger: Prioritize!

Reading Terminal Sticky Buns August 27, 2014

Walk into Philly's massive Reading Terminal Market and the aroma of sticky buns in the oven is overpowering! Talk about brilliant marketing! Every month or...

Planning ROI? Turn the Funnel Upside-Down

Chuck pyramid August 26, 2014

Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the narrowing segments of the sales...

 
 
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