LISTS & INSERT MEDIA
The lowdown on direct response lists, compiled lists, e-mail lists, cooperative databases, prospect databases, brokerage/management issues, negotiation tactics, list hygiene and more. Plus, case studies on and best practices for insert media programs - package inserts, FSIs, statement stuffers, blow-ins/bind-ins, ride-alongs, webserts, webisodes and more.
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16 Tips to Finding and Using Mailing Lists Successfully
1. Do the Math—Plan your mail marketing campaign as an accountant would. Start by figuring out how much income and...
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Hotlists: New and Updated Files on the Market
This week, Hotlists has indientified Diamond Diabetics - Consumer Masterfile, FansEdge Buyers and Heavy Metal Magazine Blow-In as the lists... -
Lists : Choose Wisely
Today's marketing leaders are tasked to deliver better results in tight economic times while consumers have their hands on the...
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The One Question to Tell if an Email List Vendor Is Legit
Email's gatekeepers—system administrators at companies and universities, anti-spam personnel at Yahoo!, Google, Hotmail and the like—exert 100 percent control over...
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5 Obvious Ways to Grow an Email List That You’re Ignoring
The simplest and easiest tools and tips are sometimes also the ones that are most ignored or easily forgotten. Encouraging...
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BtoB Magazine Names Worldata President & CEO, Jay Schwedelson, to Who's Who in B-to-B 2011
Worldata, the recognized leader in direct and interactive marketing services for over 30 years, announced today that President and CEO...
More on Lists & Insert Media
More On Lists & Insert Media
16 Tips to Finding and Using Mailing Lists Successfully
February 7, 2012
1. Do the Math—Plan your mail marketing campaign as an accountant would. Start by figuring out how much income and unit sales the project must...
Hotlists: New and Updated Files on the Market
February 2, 2012This week, Hotlists has indientified Diamond Diabetics - Consumer Masterfile, FansEdge Buyers and Heavy Metal Magazine Blow-In as the lists marketers should test....
Lists : Choose Wisely
January 2012Today's marketing leaders are tasked to deliver better results in tight economic times while consumers have their hands on the information throttle. Considering which customers...
The One Question to Tell if an Email List Vendor Is Legit
September 21, 2011Email's gatekeepers—system administrators at companies and universities, anti-spam personnel at Yahoo!, Google, Hotmail and the like—exert 100 percent control over what makes it into their...
5 Obvious Ways to Grow an Email List That You’re Ignoring
September 12, 2011The simplest and easiest tools and tips are sometimes also the ones that are most ignored or easily forgotten. Encouraging your target market to opt...
BtoB Magazine Names Worldata President & CEO, Jay Schwedelson, to Who's Who in B-to-B 2011
July 13, 2011
Worldata, the recognized leader in direct and interactive marketing services for over 30 years, announced today that President and CEO Jay Schwedelson has been featured...
Nuts & Bolts - Case Study : C3 Cuts the Edge of Direct Mail
July 2011
At first, the mailings from the CollaborativeCARE Conference (C3) weren't going to include a registration form for the Nov. 15 to Nov. 20 event in...
Direct Mail : Return to Sender
July 2011
The quality of the address is one of the most important components to ensure your mail is delivered. When the recipient's address is accurate and...
Lists Spotlight: 4 Tips to Improve Your Data Card Quality
June 1, 2011Any list professional worth his or her salt knows that data cards are just a starting point in doing list research, but that doesn't mean...
Lists : Double Vision
June 2011
Direct mail, email messaging and telemarketing each have a legitimate place in your marketing plans. Sooner or later, you find yourself searching for strategies to...
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