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The lowdown on direct response lists, compiled lists, e-mail lists, cooperative databases, prospect databases, brokerage/management issues, negotiation tactics, list hygiene and more. Plus, case studies on and best practices for insert media programs - package inserts, FSIs, statement stuffers, blow-ins/bind-ins, ride-alongs, webserts, webisodes and more.


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The Direct Marketing Industry’s Assault on First Amendment Rights

BCS journalists April 8, 2014

In searching for journalists and editors who should be made aware of "Write Everything Right!" I traveled the globe. Using my desktop computer this past...

Penton Launches 'SmartReach' Marketing Data to Enhance Audience File

April 1, 2014

Penton, a leading professional information services company, today formally announced that it has formed Penton SmartReach, a division focusing exclusively on the development, management and...

3 Direct Marketing Secrets Every Marketer Needs to Know

Brian Kurtz March 10, 2014

It's an ambitious title. What could every marketer really need to know? Especially crossing online and offline? Well, I've had the chance recently to work...

Beware of Dubious Data Providers: A 9-Point Checklist

Ruth P. Stevens March 7, 2014

Are you hounded by email pitches offering access to all kinds of prospective business targets? I am, and I hate it. As a B-to-B marketer,...

Lists : More Customers, Please!

Penetration index February 2014

The idea behind targeted marketing is to make your efforts more effective—to deliver more return for every dollar spent—by targeting people more likely to become...

5 Ways to Grow Your Email List

Email Image January 16, 2014

Most marketers see email as a critical revenue generator, or at least as an effective way to engage their customers over time. As such,...

6 Keys to Engage Seniors Online

AvMed direct mail piece 2 January 2, 2014

Marketers continue to struggle to effectively reach seniors online. They are up against a fierce battle as studies show that many consumers over the age...

Valassis Bought by Harland Clarke for $1.8 Billion

Valassis Logo December 19, 2013

Harland Clarke Holdings, the company that probably provided you with your checkbook and various business forms, announced on Wednesday that it would buy Valassis Communications,...

B-to-B Prospecting Data Just Keeps Getting Better

Ruth P. Stevens December 11, 2013

The most reliable and scalable approach to finding new B-to-B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented...

Email Segementation: Make Your List More Than the Sum of Its Parts

Cyndie Shaffstall November 25, 2013

Segmentation is also one of the most powerful and often under-utilized features of email automation applications. Though automation makes the process simpler, many marketers are...