LISTS & INSERT MEDIA

The lowdown on direct response lists, compiled lists, e-mail lists, cooperative databases, prospect databases, brokerage/management issues, negotiation tactics, list hygiene and more. Plus, case studies on and best practices for insert media programs - package inserts, FSIs, statement stuffers, blow-ins/bind-ins, ride-alongs, webserts, webisodes and more.
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Hotlists—New and Updated Files on the Market

Lists and Insert Media image March 9, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing...

USADATA Brings Back its Successful March Madness Business Mailing List Sale

March 9, 2010

March Madness isn't just for college basketball anymore. If you're scouting for new sales lead superstars, USADATA just launched its March Madness Business Mailing List...

The New Direct Mail List Frontier: Online-Generated Leads

March 3, 2010

As the number of rented names sourced from direct mail has dwindled during the recession, one source of growing list volume is online-generated leads with...

Accurate Mailing Lists Help Acculink's Clients Target Who They Want, Where They Want

March 3, 2010

Can the quality of a mailing list contribute to campaign ROI? “Yes,” says Acculink, a USADATA reseller client. Learn how this 30 year old business...

Price Is Right for Infogroup

InfoGroup logo March 1, 2010

Infogroup, the Omaha-based marketing and business research firm, is in final negotiations to be acquired by CCMP Capital Advisors, a prominent New York equity firm....

3 Facts About Hotline Names

February 24, 2010

For decades, marketers have shaped their direct mail programs around the knowledge that the most recent customer or lead names to come onto a file,...

Hotlists—New and Updated Files on the Market

February 23, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing...

3 Reasons Why Direct Marketing Should Be Better in 2010

February 17, 2010

According to the recent white paper Direct Marketing Trends for 2010 from The Ballantine Corp., a Wayne, N.J., firm that offers turnkey direct marketing creative...

Jay Schwedelson Promoted to CEO & President of Worldata

Jay Schwedelson February 17, 2010

Boca Raton, Fla.-based direct and interactive marketing services firm Worldata has named Jay Schwedelson president and CEO. Prior, he had served as the company's...

Hotlists—New and Updated Files on the Market

February 9, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing...

 
 
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