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It’s Wednesday in Gmail. Do You Know Where Your Promos Are?

Inbox by Google October 29, 2014

Google is all about user experience. Hence, the search giant keeps doing what users say (and show) they want. The latest? Getting the quotidian "chore"...

3 Tips To Boost Email Engagement With Customer Data

Email at sign gear October 24, 2014

Today's savvy marketers have a responsibility to engage with customers effectively, across multiple channels and through diversified, personalized messaging. Despite the proliferation of social media...

Focus Group of One

Cyndie Shaffstall October 22, 2014

If you're sending your marketing campaigns without benefit of A/B or multi-variant testing—most companies admit to fewer than five tests per month—you are effectively...

Plain Text Emails – Yes, They Do Matter.

Email worker October 20, 2014

What marketers think and the truth may be two different things when it comes to email recipient behavior. About 82 percent of marketers believe email...

Email Marketing: 5 Ways to Grow Your List

Email at sign gear October 20, 2014

Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of...

Denny's Zinger: E-Marketers! Think Like a Direct Mailer!

Bad Email October 17, 2014

E-commerce wizards believe direct mail is slow and cumbersome. It takes time to write, design, print, address, insert, pay postage and mail. It is also...

Did 55% of Canadians Really Re-up on Marketing Emails?

Canadian flag October 9, 2014

Inertia rules, so there's no way most Canadian email recipients took action to continue receiving marketing emails, claims Ken Magill of The Magill Report....

Client Maturity

Cyndie Shaffstall October 6, 2014

As an agency, or even a marketing department, you must work with clients of every possible ilk. Oh sure, your client might be your company's...

E-commerce Link : How to Grow Your Email List—the Lifeline for Success

SilverPop signup October 2014

Have you measured your email list churn rate recently? You don't want a leaky bucket with more leaving than joining. Check this twice a year....

5 Critical Mistakes Email Marketers Make

Email worker September 29, 2014

With over 222 million users in the US alone, email has great potential as a marketing platform. Email is a versatile tool that can be...