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E-commerce Link : Give It Some Juice

Philosophy emails August 1, 2014

It's a challenge to make emails stand out in an increasingly crowded inbox. How do you separate your company from the crowd? Here are five...

Nuts & Bolts - Eye on Privacy : 10 Million Reasons to Care About CASL

Gwenn Freeman August 2014

I know what you’re saying to yourself. “I’m not a Canadian business.” “My email marketing is targeted to the U.S.” “I don’t send marketing emails,...

Trickery Is Not a Marketing Strategy

Carolyn Goodman July 18, 2014

Despite what some people may think, I was not born yesterday. But lately I feel like I've been duped by intentionally deceptive marketing practices everywhere...

All I Really Need to Know I Learned in Email Marketing

Elementary teacher email marketing July 11, 2014

Much like you need to understand the ABCs to speak eloquently and need to memorize the periodic table to balance chemical equations, you must master...

4 How-tos for Responsive Email

Email Image July 3, 2014

With more and more consumers using smartphones and tablets to engage with brands, mobile has quickly become an essential part of the customer experience. But...

5 Keys to Using Video for Killer Email Marketing Campaigns

Videographer June 30, 2014

If there were a simple way to boost open rates and improve click-through and engagement with your email campaigns, you'd probably do it. Right? Well,...

Security Is Your Responsibility Too

Cyndie Shaffstall June 30, 2014

As agencies, we often receive and have our clients' credentials for all sorts of sites—email automation applications, FTP servers, hosting accounts, social media accounts and...

Beyond the First Message: How to Keep Email Subscribers Engaged Over Time

Email June 25, 2014

Picture this: That business idea you’ve been dreaming of for so long is finally on its way to becoming a reality. You’ve got a steady...

Smart Email Marketers Win the Waiting Game

email June 23, 2014

Some marketers are (way) better than others at holding on to the customer relationships they work so hard to build. In email, the difference is...

Emailing Canadians? Read This First.

Canadian flag June 20, 2014

Recently, we talked about some important points you should know about when the new Canadian Anti-Spam Legislation (CASL) takes effect on July 1. Today, I...