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Nuts & Bolts- Email : Inbox Mischief Managed

Email mischief December 2014

"Eleven percent missing in action, 6 percent destroyed …" While these grim statistics might sound like a report from the frontlines of war, they actually...

Message & Media : Riddle Me This ...

Pat Friesen Headshot December 2014

Most of you reading this probably aren't copywriters. Instead you're the people who provide input to writers; the professionals tasked with creating marketing messages that...

May the Odds Be Ever in Your Email's Favor - 5 Tips to Survive the Spam Folder

Mockingjay November 24, 2014

Black Friday deals. Holiday sales. Travel promotions. New Years offers. While holiday promotions provide some of the best sales opportunities, they also mark the...

Mail... Kimp? Podcast Ad Wins Hearts and Minds

Mail Kimp November 20, 2014

If you've heard any episode of the criminally addicting podcast, Serial , then you've probably also heard the adorable pre-roll advertisement from email marketing solution...

An Email Marketing Checklist for the Holidays

Email at sign gear November 18, 2014

With Black Friday fast approaching, there's no better time for marketers to begin prepping for their holiday email campaigns. To boost sales during this critical...

Moving Upstream on Cart Abandonment

Cyndie Shaffstall November 17, 2014

After speaking at a conference on the topic of email automation for your online store, I was approached by more than a dozen people with...

Know Your ABTs: 3 Testables for Email Marketers

EVERYBODY GETS A TEST November 6, 2014

"EVERYBODY GETS A TEST!" Matt Byrd yelled, channeling his inner Oprah Winfrey. He's right to be excited—testing different parts of email marketing is essential,...

Spam Fallout: Let's Not Agree to Disagree

Cyndie Shaffstall November 3, 2014

As an agency or service provider, you've likely been faced with the challenge of dealing with a client who wants it done their way—no matter...

Automation Demystified: 5 Steps to Streamline Your Process

Automation October 31, 2014

Launching an email automation solution takes some work. But it doesn't need to be complicated—and you probably already understand the process and its benefits better...

It’s Wednesday in Gmail. Do You Know Where Your Promos Are?

Inbox by Google October 29, 2014

Google is all about user experience. Hence, the search giant keeps doing what users say (and show) they want. The latest? Getting the quotidian "chore"...