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Mistake or Clever Test?

Carolyn Goodman August 29, 2014

As marketers, we know that consumers are accustomed to providing personal information in exchange for something free. As business-to-business marketers, we know that gated content...

When All Hell Breaks Loose

Email Oops August 25, 2014

With automation comes risk. In the course of drafting, testing and deploying automated programs, many of us have suffered through the terrible realization our automation...

Email Batch and Blast? ‘Yes,’ Even at Big Companies

Elementary teacher email marketing August 22, 2014

For many marketers, having department budgets of more than $1 million would be an absolute dream. Imagine all the fantastic possibilities for direct marketing programs...

Writing Effective InMail and Sales Emails: Don't Ask for the Appointment

Jeff Molander August 22, 2014

Here's my best tip on writing effective sales emails or LinkedIn InMail messages: Don't ask for the appointment. Instead, earn permission for a discussion. Then,...

Denny's Daily Zinger: Note to Carbonite - Hire a Copywriter and Fire Pete Lamson

Carbonite Email 1 August 13, 2014

I have entrusted the contents of my entire computer to Carbonite on an ongoing basis. For $59 a year, Carbonite acts as a backup service....

Email Engagement’s Hidden Benefit: 5 Early Warning Signs of Customer Attrition

Email mail man August 12, 2014

Stop paying so much attention to email deliverability and start focusing on subscriber engagement. Keeping track of declining engagement will provide red flags, showing you...

Wasted Personalization

Cyndie Shaffstall August 11, 2014

Chatting with a friend about this article, he suggested I write about the most memorable email I've received. And while that would be interesting,...

Denny’s Daily Zinger: Letters Are for Shredders, Emails Are Forever

Lois Lerner BCS August 11, 2014

Pity Lois Lerner. In the immortal words of The New York Post's Marissa Schultz: Lois Lerner, the former IRS official accused of leading the agency's...

E-commerce Link : Give It Some Juice

Philosophy emails August 1, 2014

It's a challenge to make emails stand out in an increasingly crowded inbox. How do you separate your company from the crowd? Here are five...

And the Best Subject Line Is …

Infographic from ContactMonkey August 1, 2014

Blank. The best-performing subject line is … blank. Well, not completely blank. The best subject line is "Re:" or "Fw:" for senders who are trying...