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Don’t Just Ho-Ho-Hope Your Emails Get Opened: 3 Tips for Click-Worthy Communications This Holiday Season

email December 17, 2014

This time of year, everything is at a premium—especially time. This presents a major challenge to marketers: How do you create a click-worthy message that...

5 Shades of Pop-Up Email Acquisition on-enter gated pop-up. December 15, 2014

As marketers, one of the biggest challenges we face is growing our marketing list at a rate higher than our attrition. On average, companies report...

Honest Marketers Spammers Chose to Impersonate in Q3

TM Ice Bucket Challenge December 4, 2014

Remember the joy the #IceBucketChallenge brought to so many in the hot summer months? Everyone from marketers to individual donors voluntarily doused themselves with ice...

Nuts & Bolts- Email : Inbox Mischief Managed

Email mischief December 2014

"Eleven percent missing in action, 6 percent destroyed …" While these grim statistics might sound like a report from the frontlines of war, they actually...

Message & Media : Riddle Me This ...

Pat Friesen Headshot December 2014

Most of you reading this probably aren't copywriters. Instead you're the people who provide input to writers; the professionals tasked with creating marketing messages that...

'Forgotten' Unsubscribes - Is This a New Trend?

Glob@t Email Re-activation December 1, 2014

With Black Friday now behind me, I ran a quick count and found 131 emails sent by retailers with whom I had unsubscribed. I was...

Sell Chief Executives With This Email/InMail Template (Part 3 of 3)

Jeff Molander November 26, 2014

The "experts" say executive officers aren't open to being pitched via email and LinkedIn InMail. But they're wrong. You can you spark conversations with chief...

May the Odds Be Ever in Your Email's Favor - 5 Tips to Survive the Spam Folder

Mockingjay November 24, 2014

Black Friday deals. Holiday sales. Travel promotions. New Years offers. While holiday promotions provide some of the best sales opportunities, they also mark the...

Mail... Kimp? Podcast Ad Wins Hearts and Minds

Mail Kimp November 20, 2014

If you've heard any episode of the criminally addicting podcast, Serial , then you've probably also heard the adorable pre-roll advertisement from email marketing solution...

An Email Marketing Checklist for the Holidays

Email at sign gear November 18, 2014

With Black Friday fast approaching, there's no better time for marketers to begin prepping for their holiday email campaigns. To boost sales during this critical...