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Email Marketing: 5 Ways to Grow Your List

Email at sign gear October 20, 2014

Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of...

Plain Text Emails – Yes, They Do Matter.

Email worker October 20, 2014

What marketers think and the truth may be two different things when it comes to email recipient behavior. About 82 percent of marketers believe email...

Denny's Zinger: E-Marketers! Think Like a Direct Mailer!

Bad Email October 17, 2014

E-commerce wizards believe direct mail is slow and cumbersome. It takes time to write, design, print, address, insert, pay postage and mail. It is also...

Did 55% of Canadians Really Re-up on Marketing Emails?

Canadian flag October 9, 2014

Inertia rules, so there's no way most Canadian email recipients took action to continue receiving marketing emails, claims Ken Magill of The Magill Report....

Client Maturity

Cyndie Shaffstall October 6, 2014

As an agency, or even a marketing department, you must work with clients of every possible ilk. Oh sure, your client might be your company's...

E-commerce Link : How to Grow Your Email List—the Lifeline for Success

SilverPop signup October 2014

Have you measured your email list churn rate recently? You don't want a leaky bucket with more leaving than joining. Check this twice a year....

5 Critical Mistakes Email Marketers Make

Email worker September 29, 2014

With over 222 million users in the US alone, email has great potential as a marketing platform. Email is a versatile tool that can be...

Are We Hypocrites on Privacy?

Cyndie Shaffstall September 22, 2014

I have been carefully reading the terms and conditions and privacy policies of companies to which I subscribe more often, lately. I am concerned about...

Denny’s Daily Zinger: Dithering, Dippy, Despicable Democrats!

Dem Letter Zinger September 18, 2014

Disclaimer: I voted for Obama for president—twice. Peggy and I each sent his campaign some money. That said, I now despise Democrats. I received...

B-to-B: ‘6 Email Marketing Questions You’ve Been Dying to Ask’

Q&A September 17, 2014

B-to-B email marketing messages require a more conservative approach than B-to-C communications, according to a whitepaper announced on Tuesday. "6 Email Marketing Questions You've Been...