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Case Study : Automated Enthusiasm

WE New Arrivals May 2015

Triggered email accounts for just 2 percent of Wine Enthusiast's mail volume, but 25 percent of its email revenue. That 2 percent is also outperforming...

Riddle Me This : What Tech Do You Need to Make Content Marketing Manageable?

Joe Pulizzi May 2015

Somewhere between getting caught up in the hype cycle and being left in the dust, there's an amount of technology that's just right to get...

Riddle Me This : Are Subscriber- or Date-based Actions Best in Triggered Email Campaigns?

JasonRodriguez May 2015

Marketing technology, and more specifically, the exact tech you need to get your marketing campaigns where they need to be, should be at the forefront...

Email Is a Product, Not an Advertisement

Eventful sign-up May 2015

Customers don't choose to receive your print advertisements, your search and display ads, or even some of your direct mail. Email is different....

Marketing Technology Liberates and Enables

Tableau technology May 2015

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for...

Flash (Sale) AAAHHH!!

Flash Split A April 20, 2015

Part of me feels like, since I revealed my obsession with song lyrics in my first entry, I can't keep using it anymore—like that old...

5 Top Florists Boost Read Rates: Check Out Our Mother’s Day Winners List

Value: April 17, 2015

Mother's Day will see more flowers sold than any other day, even Valentine's Day. As floral companies' sales bloom during this period, I looked at...

Direct Mail, Digital Integration for SMBs

Integrate Direct Mail and Email April 16, 2015

It is undeniable that technology has changed the direct marketing industry. However, instead of competing against each other, direct mail and email should work...

B-to-B Email Marketers: Ask 3 Common-Sense Questions Before Pushing ‘Send’

the Radicati Group chart April 13, 2015

Sometimes the minutiae can obscure the big picture. This touchpoint led to that clickthrough. That's great. But what if response falls off a cliff? What...

5 Email Marketing Best Practices to Harness During the 2015 Year of the Sheep

Astrological Marketing April 13, 2015

A couple of months ago, on Feb. 19, we celebrated the Chinese New Year and entered into the Year of the Sheep. This year represents...