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E-commerce Link : Give It Some Juice

Philosophy emails August 1, 2014

It's a challenge to make emails stand out in an increasingly crowded inbox. How do you separate your company from the crowd? Here are five...

Nuts & Bolts - Eye on Privacy : 10 Million Reasons to Care About CASL

Gwenn Freeman August 2014

I know what you’re saying to yourself. “I’m not a Canadian business.” “My email marketing is targeted to the U.S.” “I don’t send marketing emails,...

Sowing Seeds

Cyndie Shaffstall July 28, 2014

Back in the day of direct mail, nearly all marketers had seed names on their lists in order to monitor the delivery time of mailed...

Inbox Through the ‘Out Door’

Question Mark July 28, 2014

Quick question: You just sent out 100,000 emails, so what's better? A. 20,000 opened emails, with a .5 percent clickthrough rate; or B. 8,000..., Blacklisted by Spamhaus

Bitly logo July 23, 2014

Plenty of and users are legitimate, but Spamhaus thinks enough aren't that the organization had the URL shorteners on its "Domain Block List"...

Trickery Is Not a Marketing Strategy

Carolyn Goodman July 18, 2014

Despite what some people may think, I was not born yesterday. But lately I feel like I've been duped by intentionally deceptive marketing practices everywhere...

All I Really Need to Know I Learned in Email Marketing

Elementary teacher email marketing July 11, 2014

Much like you need to understand the ABCs to speak eloquently and need to memorize the periodic table to balance chemical equations, you must master...

4 How-tos for Responsive Email

Email Image July 3, 2014

With more and more consumers using smartphones and tablets to engage with brands, mobile has quickly become an essential part of the customer experience. But...

5 Keys to Using Video for Killer Email Marketing Campaigns

Videographer June 30, 2014

If there were a simple way to boost open rates and improve click-through and engagement with your email campaigns, you'd probably do it. Right? Well,...

Security Is Your Responsibility Too

Cyndie Shaffstall June 30, 2014

As agencies, we often receive and have our clients' credentials for all sorts of sites—email automation applications, FTP servers, hosting accounts, social media accounts and...