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Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.


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Are We Hypocrites on Privacy?

Cyndie Shaffstall September 22, 2014

More often lately, I have been carefully reading the terms and conditions and privacy policies of companies to which I subscribe. I am concerned about...

3 Ways to Waste Time on LinkedIn, but Feel Good About It

Jeff Molander September 19, 2014

Ever feel like beating down all those bad tips for LinkedIn that we've all had enough of? You know, the tips and tricks that give...

B-to-B Marketers Still Struggle With Lead Nurturing

Nurturing Flow September 18, 2014

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service...

Freeform Data Are Not Exactly Free

Stephen H. Yu September 11, 2014

Whenever "Big Data" is mentioned, there follows this sick stat that 2.5 quintillion bytes of data are being collected every day. The reason that number...

Build Content Smarter, Not Harder

Stages of Modern Marketing September 11, 2014

There's an old adage in the industry that goes "I know that 50 percent of my marketing is working, but I don't know which 50...

Is the NFL Losing 45% of Its Fan Base?

Women and the NFL after Ray Rice September 11, 2014

If NFL stood for "not for long" instead of "National Football League," the debate would center on how much more time it would take for...

1-Trick Ponies and Customer Loyalty Behavior

Michael Lowenstein September 9, 2014

About 30 years ago, Paul Simon wrote a song entitled "One-Trick Pony . " The song describes a performing pony that has learned only one...

Marketing's Biggest Challenges: 1. Cutting Through the Clutter

Target Marketing Leadership Forum September 2, 2014

Breaking through the wall of noise clients and prospects are staring at each day has become one of the top challenges for marketers, according to...

Database : 5 Principles of Data-Driven CRM

CRM September 2014

Customer relationship management (CRM) systems empower organizations seeking customer-focused strategies in marketing and sales to succeed in that journey. Yet half of large enterprise organizations...

Famous Last Words : The Disturbing Blunders of Data

Denny Hatch September 2014

Many years ago, a giant USPS truck backed up to a house in Greenwich, Conn. and dumped 14,000 identical mailings onto the front lawn. The...