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Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.


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Online Marketing : Loyalty Games?

Bunchball infographic August 2014

Gamification is generating plenty of buzz right now. But with so much hype in the headlines, it's no surprise many marketers remain uncertain about exactly...

Nuts & Bolts - Eye on Privacy : 10 Million Reasons to Care About CASL

Gwenn Freeman August 2014

I know what you’re saying to yourself. “I’m not a Canadian business.” “My email marketing is targeted to the U.S.” “I don’t send marketing emails,...

Sowing Seeds

Cyndie Shaffstall July 28, 2014

Back in the day of direct mail, nearly all marketers had seed names on their lists in order to monitor the delivery time of mailed...

Mailing List Survival Guide

Database & CRM July 23, 2014

Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it. But writing...

The World’s Greatest Banker

Frank Brock July 22, 2014

This is the era of bad-ass bankers and banks "too big to fail." For example: In 2013, eight international banks were fined $2.3 billion in...

Denny’s Daily Zinger: Test Everything! Offers, Prices, Copy, Even a Pop-up Park!

Zinger illustration one July 18, 2014

In the 1960s, the giant I-95 interstate highway was built parallel to the Delaware River. All residents of Philadelphia—America's first great seaport—were cut off from...

Big Data Must Get Smaller

Stephen H. Yu graphic July 17, 2014

Like many folks who worked in the data business for a long time, I don't even like the words "Big Data." Yeah, data is big...

Avoiding the One-Night Stand

Michael Lowenstein July 15, 2014

Stating that all customers are not created equal is hardly an oversimplification. But, just like the pigs in Orwell's "Animal Farm," some customers are more...

Collaborating With Sales for Sales

Cyndie Shaffstall July 14, 2014

I presented the Bottoms-Up Marketing webinar a couple weeks ago, and following the event found the same question had been submitted by a number of...

5 Right Ways to Use Dynamic Data

Strategic Targeting Framework July 14, 2014

Marketers have always used data points like where customers live, how old they are or whether they like pets and gardening. This is static data....