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DATABASE, LISTS AND CRM

Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.

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RSS More On Database, Lists and CRM

Omnichannel Customers Are 2X as Valuable – How to Make Them Yours

Mike Ferranti February 24, 2015

With so many trying to sort out an "omnichannel" marketing strategy, I thought it would make the most sense this month to provide some structure...

Tim Cook’s Wiring Diagram

Tim Cook February 24, 2015

For years, Apple's public face was the magical Steve Jobs—the genius who changed the world à la Thomas Edison and Henry Ford. Always in...

Denny's Zinger: M-G-M (Member-Get-Member) Is Alive and Well

Member-Get-Member: Fidelity February 20, 2015

Back in the 1960's and 1970's I ran book clubs for Meredith (Better Homes & Gardens), Macmillan (lawyers' and school administrators' clubs) and Grolier (children's...

That Does Not Mean What You Think It Means: Are Email Clicks Worthless?

Email worker February 19, 2015

For years, email marketers have relied on a metric that was thought to be a rock-solid indicator of two things: That the number of clicks...

Apple Pay: A Marketer's Treasure Trove?

Apple Pay February 16, 2015

While mobile payment systems (mobile money, mobile wallets) have been around for over a decade, the unveiling of Apple Pay late last year has some...

The Power of Leaking

The Power of Leaks February 10, 2015

"Public relations is the business of letting people in on what you are doing." —Evelyn Lawson. Lawson was a former Ziegfeld Follies dancer and theatrical...

Trust Me: People Trust Business More Than Government

Edelman Trust Barometer 2015 February 9, 2015

There's something both comforting and unnerving about a report that illustrates how global trust has shifted away from governments, and towards business institutions. Nevertheless, that's...

Denny's Zinger: Brilliant CRM: Customer Relationship Magic.

Customer Relationship Magic February 6, 2015

Peggy and I recently spent a weekend in Manhattan to see two Broadway shows. Pushing 80, I find NYC traffic and crowds overpowering. However, the...

Money Loves Speed

Gary Hennerberg February 4, 2015

"Money loves speed." This phrase has been quoted so often that it's difficult to know who should be credited for coining it. In an...

Data-Driven Marketers: 5 Trends to Keep Top of Mind

Big Data February 2, 2015

As the growing emergence of data analytics and multiplying channels transform marketing, there is an increasing opportunity to develop more creative, strategic and effective data-driven...

 
 
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