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Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.


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Denny’s Daily Zinger: Is a Thief Running Rampant in Your Office?

Torrents for zinger August 22, 2014

Julian Assange (Wikileaks), Edward Snowden and Pfc. Chelsea (née Bradley) Manning became household names overnight. They downloaded U.S. Government secrets. Diplomatic relations, American politics and...

Beyond RFM Data

Exhibit: Order Table Summarization on a Customer Level August 14, 2014

In the world of predictive analytics, the transaction data is the king of the hill. The master of the domain. The protector of the realm....

Denny’s Daily Zinger: Marketing to the Mega-Rich - The Ultimate Free-Standing Insert (FSI) Program

Yachts of the ultra-rich zinger August 14, 2014

My colleague and client, Bob Doscher, loves FSIs. "When a Valassis FSI ('shared mail') goes out, CEOs of love it!" Doscher once said to me....

Marketing vs. Business Analytics

analytics August 13, 2014

Analytics has differing meanings to marketing and business professionals. In our efforts to prove that we can account for everything, we often unknowingly complicate the...

Wasted Personalization

Cyndie Shaffstall August 11, 2014

Chatting with a friend about this article, he suggested I write about the most memorable email I've received. And while that would be interesting,...

Maze Misery: IKEA and Stew Leonard's

IKEA Maze Misery August 5, 2014

We needed a picture light, just a little fixture that attaches to the wall and hangs over a picture. No big deal. Or is it?...

Online Marketing : Loyalty Games?

Bunchball infographic August 2014

Gamification is generating plenty of buzz right now. But with so much hype in the headlines, it's no surprise many marketers remain uncertain about exactly...

Nuts & Bolts - Eye on Privacy : 10 Million Reasons to Care About CASL

Gwenn Freeman August 2014

I know what you’re saying to yourself. “I’m not a Canadian business.” “My email marketing is targeted to the U.S.” “I don’t send marketing emails,...

Denny’s Daily Zinger: Small Data Wizardry - Event Marketing

Times gift photo for zinger August 1, 2014

I'm not a fan of Big Data—scraping the Internet for every iota of dirt on individuals in order to create massive digital dossiers. Small Data...

Sowing Seeds

Cyndie Shaffstall July 28, 2014

Back in the day of direct mail, nearly all marketers had seed names on their lists in order to monitor the delivery time of mailed...