Open Enrollment | Subscribe to Target Marketing HERE
Follow us on


Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.


RSS More On Database, Lists and CRM

100-Year Outlook on Data

Big Data January 27, 2015

It's hard to believe that just a decade ago, the only way to process and analyze large data sets involved manipulating and querying relational database...

3 Reasons to Use Email Data for Crafting a New Campaign Strategy

Email worker January 20, 2015

Marketers have traditionally leaned on email to build and monetize customer relationships rather than for acquisition or head-to-head competitive campaigns. But that's changing. Email data...

Golden Nuggets: Advertising’s ‘Data’ Wave Has Arrived

Chet Dalzell January 19, 2015

When I look at the world of advertising, by way of my career path through the Direct Marketing Association and Harte Hanks and now...

Denny's Zinger: FedEx's CRM (Customer Relationship Magic)

FedEx January 16, 2015

Since 1939, Di Bruno Bros. has been a Mecca for Philadelphia foodies craving great cheeses, olives, condiments, deli meats, prepared foods and kitchen tchotchkes. With...

I Love You, Too - Using Context to Avoid Creepy CRM

Using Context to Avoid Creepy January 15, 2015

Ah yes, young love. The ever-awkward stages of early flirtation, romance, and finally, love. But the issue of who says "I love you" first...

How to Be a Good Data Scientist

Stephen H. Yu January 15, 2015

I guess no one wants to be a plain "Analyst" anymore; now "Data Scientist" is the title of the day. Then again, I never...

2 Insights Into the ‘Working From Home’ Market

Customer January 13, 2015

Swim boxers. During a recent conference call, a senior-level marketer who shall remain nameless tells a group of marketers and me that he's working next...

The Sony Hack Wake-up Call

Business Philosophy January 13, 2015

The late Victor Kiam—CEO of Remington shavers—was a client of mine. A favorite expression of his was "cheapsy-weepsy." Cheapsy-weepsy describes corporate America....

Big Data, Big Problem: FTC Head Warns of IoT Privacy Concerns

LG appliance texting January 12, 2015

The International Consumer Electronics Show (CES), held last week in Las Vegas, wasn't all glitz and glam over the latest and greatest gadgets. Amidst all...

7 Ways to Make 2015 Your Most Successful Year Yet

New Year's Resolutions January 12, 2015

During the last few months, we've had the chance to sit down with some of the sharpest minds in B-to-B marketing to pick their...