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Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.


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Data Driven : 4 Key Elements Needed to Understand How Data Metrics Create Value

Transactional KPIs to inform a business on how different marketing channels contributed to overhead/profit December 2014

For many marketers reading this column, data is fun! We love the challenge of figuring out how to find and use data to solve problems...

Nuts & Bolts - Case Study : Portland Blazes Ticket Sale Trail

Basketball tickets December 2014

The Portland Trail Blazers needed to change their Web marketing game. During 2012-2013—the same season the NBA team had a 33-49 record—the franchise had no...

Editor's Notes : Help Your Customers Help You

TM1114_EdNote-Benioff December 2014

I made it to the Dreamforce convention in San Francisco for the first time this year. It’s a massive show—100,000-plus attendees, a staggering number for...

BFFs IRL*: 10 Easy Ways to Build Brand Loyalty Through Social Media

Social media December 2014

Businesses can spend a lot of time and money on market research trying to figure out what customers think of them. But today, this information...

Can You Offer Emotional Value to Your Customers?

Michael-lowenstein December 2014

With all the emphasis on data and technology in today's marketing, it's too easy to forget that marketing is an emotional discipline. As the recession...

Denny's Zinger: Big Data? Call It Big Dada. Absurd!

Big Data November 12, 2014

Anybody remember Dadaism? Founded by Tristan Tzara in 1920s Paris, it was a movement of painters and writers revolting against classical art and literature. These...

DMA2014: 2 Tips to Gain Customer Insight

November 11, 2014

"This data is not a big monster. You can actually tame it and create insights," says Lung Huang, VP of digital advertising for dunnhumby. He...

DMA2014: Don’t Be U2

November 10, 2014

Apple’s customers didn’t want that free U2 album on their phones and they let the company know. But what would’ve prevented that marketing problem is...

DMA2014: Clean Up Your Act, Marketers!

November 7, 2014

What happens when marketers neglect their databases? Derek Slayton, CMO of NetProspex, reveals the dirty truth to Heather Fletcher, senior editor of Target Marketing ....

Not All Databases Are Created Equal

Stephen H. Yu November 6, 2014

Not all databases are created equal. No kidding. That is like saying that not all cars are the same, or not all buildings are the...