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Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.


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Riddle Me This : What Tech Do You Need to Make Content Marketing Manageable?

Joe Pulizzi May 2015

Somewhere between getting caught up in the hype cycle and being left in the dust, there's an amount of technology that's just right to get...

Marketing Technology Liberates and Enables

Tableau technology May 2015

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for...

Riddle Me This : How Much Lead Generation/Nurturing Tech Do You Actually Need?

Debbie_Headshot May 2015

Procuring the best, relevant technology continues to be an important task for marketers keen on staying ahead of their competition. To find out what some...

Improve Customer Experience, Engagement by Improving Your CRM Data

CRM key April 20, 2015

As the old expression goes, "You never get a second chance to make a first impression." In today's world of immediate satisfaction or a lifetime...

Denny’s Zinger: Blowing Big Bucks on Big Data? Stick to the 7 Basics.

Marketing Basics April 15, 2015

"Step back a bit from the fray and you'll see an interesting evolution in the world of data: from providing lists of people or entities...

Where Is B-to-B Data-driven Marketing Headed?

Online Data April 14, 2015

Data drives B-to-B marketing today. And it's a fast-evolving arena. New tools, new technologies, and most important, new buying behavior among businesses—these changes are accelerating...

Premium Employment: Half the U.S. Workplace Relies on Data

Chet Dalzell April 13, 2015

Last month, the U.S. Department of Commerce issued a report titled "The Importance of Data Occupations in the U.S. Economy." It's a fascinating read. The...

7 Trends Marketers Are Actually Buying, and 5 They're Clearly Not

Chart 5: Tactic and Technology Spending Plan Comparison, 2015 to 2014 April 10, 2015

Pictured is, to me, the most interesting chart in our "2015 Media Usage Survey." This chart reveals which trendy new marketing tactics are actually gaining...

Marketing and IT; Cats and Dogs

Stephen H. Yu April 9, 2015

Cats and dogs do not get along unless they grew up together since birth. That is because cats and dogs have rather fundamental communication problems...

5 Ways to Grow Your Business With Video Analytics

Hugh Howey Video April 8, 2015

These days, the value of using data to make marketing and business decisions is widely recognized. Technology gives us a more granular picture of where,...