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Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.


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It’s Time to Own the Customer Experience

Experience Meter March 30, 2015

It's time for marketers to stop describing what they do as "brand management." Instead, as we see how "customer experience" and "brand" are becoming interchangeable,...

The Digital Mystique: All Smoke and Mirrors?

Carolyn Goodman March 27, 2015

While it may be true that US adults spend 47 percent of their time interacting with digital (online, mobile or otherwise), that doesn't mean that...

What Does a Data Marketer Look Like?

Chet Dalzell March 27, 2015

The currency of nearly all marketing today is data. Ten years ago, we might have said much the same of digital marketing, and all...

Measuring Customer Engagement: It’s Not Easy and It Takes Time

Chuck McLeester chart 'Measuring Customer Engagement' March 26, 2015

Here's what's easy: Measuring the effect of individual engagements like Web page views, email opens, paid and organic search clicks, call center interactions, Facebook likes,...

Channel Collaboration or Web Cannibalization?

Mike Ferranti March 24, 2015

Multichannel marketers experience the frequent concern that online is competing with, or "cannibalizing," sales in other channels. It seems like a reasonable problem for those...

March Madness Infographic: Who Are College Basketball Fans?

March Madness infographic from Neustar March 23, 2015

Marketers may have their assumptions about who's engrossed in March Madness right now, but Neustar representatives believe they've found out the truth about who the...

Denny's Zinger: Always Do Right by Your Customers

Planes March 20, 2015

Family friend Miles Vernon was a passionate pilot who flew an outrageous 1927 Waco biplane. "There are two kinds of pilots," Miles said. "Good pilots...

6 More Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them

Ruth P. Stevens March 20, 2015

B-to-B data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems...

Top 5 Tweets From #DMDay15

Twitter March 16, 2015

Sometimes, you just don't have the time to travel to a massive conference of speakers and fellow marketers. Luckily, last Thursday Target Marketing and Direct...

Moving Customers Up the Ladder

CoverStory_beauty March 16, 2015

In a perfect world, your customers would begin their relationship with you at a high level of product usage and engagement. But in reality, customers...