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DATABASE, LISTS AND CRM

Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.

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RSS More On Database, Lists and CRM

Denny's Zinger: The M.O.T. Measurement of Economy

M.O.T October 24, 2014

Back in the last century, the way to sell kitsch—useless stuff bought on impulse—was to place a mail order ad in TV Guide. It...

A New Approach to Predictive Analytics Model Evaluation

Modeling Chart 1 October 23, 2014

Predictive analytics has become routine in a wide variety of disciplines. While models have become standard for many, I am not convinced that many analysts...

Don’t Get Lost in a Maze of Metrics

Chuck McLeester October 23, 2014

There's a lot of data out there. More than any one marketer needs at any one time. The new frontier in using big data in...

Bringing Customers to a Boring Business

BCS Max Patkin October 21, 2014

Many years ago, I went to an upstate minor league baseball game and saw the Albany, NY Yankees. Performing at the game was Max Patkin,...

The New Sexism for Marketers to Avoid — Omission

McKenna Peterson October 16, 2014

Well, at least the women weren't topless or covered in fake blood. They just weren't there. Unlike the promotional mailing of GQ sporting a topless...

Experience the Future: Customer Experience Importance on the Rise

Customer Experience: Now & Then October 13, 2014

Did you celebrate Customer Experience Day this past Tuesday? Maybe you just hadn't heard about the unofficial holiday, but if you're not familiar with the...

Missing Data Can Be Meaningful

Stephen H. Yu October 9, 2014

No matter how big the Big Data gets, we will never know everything about everything. Well, according to the super-duper computer called "Deep Thought" in...

Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives

Michael Lowenstein October 7, 2014

Much of what I've learned over the years about sales, marketing and customer service has to do with the critical importance of customer data,...

Mapping the Customer Journey: 4 Best Practices for Measuring Attribution

analytics October 6, 2014

Multitouch attribution is on every digital marketer's lips these days, and for good reason. With deeper insight into how specific tactics impact the performance of...

Sweat the Small Stuff: Making Little Data Work for You

Nurture Paths October 6, 2014

"Don't sweat the small stuff." Surely, you've heard that classic cliché of reassurance, and gone about your daily life feeling just a little bit better...

 
 
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