• 5 Ways to Go Deeper With Customer-Level Data
  

  To effectively target customers, marketers must gain in-depth customer knowledge and leverage it across channels. In its white paper, Five...
• The New Direct Mail List Frontier: Online-Generated Leads
  

  As the number of rented names sourced from direct mail has dwindled during the recession, one source of growing list...
• Accurate Mailing Lists Help Acculink's Clients Target Who They Want, Where They Want
  

  Can the quality of a mailing list contribute to campaign ROI? “Yes,” says Acculink, a USADATA reseller client. Learn how...
• Database : Data Prep
  

  While 94 percent of surveyed marketers agree that personalized marketing would result in better performance, only 16 percent of best-in-class...
• Data Driven : Multichannel Challenges
  

  Measuring the impact of marketing campaigns has become both complicated and enhanced in a multichannel world. Traditional methods of looking...
• Nuts & Bolts - Book Club : Retention Is the New Acquisition
  

  The traditional marketing funnel is outdated, lopsided and broken, with its gaping mouth acquiring many, sometimes not qualified, customers but...
• Editor’s Notes : Response Is a Two-Way Street
  

  The results of Target Marketing 's fourth annual Media Usage Forecast are in. While offline channels like direct mail...
• Brand : Ready, 
Set, 
Listen!
  

  As fast-paced professionals running departments or full-fledged businesses—managing people and projects and schedules and products—listening can sometimes fall off our...

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