DATABASE & CRM
Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.
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A Novel Approach to Direct Mail: Lifestyle-based Analytics
Despite the fact that our world is becoming more and more digital, direct mail can still be an effective tool...
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Hello, Complaint Department? My Friends Are Listening
If it costs five times more to acquire a new customer than to keep one, why do brands continue to... -
The Challenge of a Huge Bargain and Complex Fulfillment
Having just returned from London—and an avowed Anglophile—I watched with relish the ceremony of the Queen's speech at the opening... -
The Onion Gets Hacked, Shares 4 Insights
The pro-Assad Syrian Electronic Army has had its fair share of huge hacking attempts. With propaganda messages spilling out from... -
5 Ways to Use #Hashtags on Twitter
Twitter is one of the most effective means for conveying information to your customer base, as well as interacting with... -
How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About
Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like...
More on Database & CRM
More On Database & CRM
A Novel Approach to Direct Mail: Lifestyle-based Analytics
May 22, 2013
Despite the fact that our world is becoming more and more digital, direct mail can still be an effective tool for healthcare marketing campaigns. It...
Hello, Complaint Department? My Friends Are Listening
May 17, 2013
If it costs five times more to acquire a new customer than to keep one, why do brands continue to try and ignore customer complaints?...
The Challenge of a Huge Bargain and Complex Fulfillment
May 17, 2013
Having just returned from London—and an avowed Anglophile—I watched with relish the ceremony of the Queen's speech at the opening of Parliament. The horses, coaches,...
The Onion Gets Hacked, Shares 4 Insights
May 16, 2013
The pro-Assad Syrian Electronic Army has had its fair share of huge hacking attempts. With propaganda messages spilling out from outlets like the Associated Press...
5 Ways to Use #Hashtags on Twitter
May 15, 2013
Twitter is one of the most effective means for conveying information to your customer base, as well as interacting with your customers on a one-on-one...
How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About
May 14, 2013
Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse...
3 Ways to Beat Amazon With Data
May 13, 2013
Amazon is winning and competing with the company is hard, but every e-commerce business must have a strategy to address the Amazon juggernaut. With the...
White House Announces Open Data Policy 'To Fuel More Private Sector Innovation'
May 10, 2013
The Obama Administration on Thursday took groundbreaking new steps to make information generated and stored by the Federal Government more open and accessible to innovators...
3 (Awesome) Ways to Identify Your Biggest Fans and Collect Customer Testimonials
May 10, 2013
Too often, when marketers think of attracting new leads to their product or service, they forget one of their most powerful tools: happy customers. There...
8 Marketers Doing Big Data Right
May 8, 2013
There's no need for fluff and buzzword BS when there's rock-hard data to draw upon. Look around the business world, and you'll see marketers who...
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