DATABASE & CRM
-
Nuts & Bolts - Case Study : Suddenlink Calls for Change
What happened to Jerry Dow one day in a Suddenlink Communications call center is possibly the dream occurrence for every...
-
Nuts & Bolts - Database : Putting More Than Money Behind Promises
Rather than putting their money where their mouths are, a recent report tells businesses that claim to be customer-centric to... -
10 Direct and Digital Marketing Trends for 2010
An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of... -
Trade Groups Unveil Wording/Icon to Communicate Online Data Privacy Efforts to Consumers
The coalition of associations comprised of the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing... -
9 Steps for Purchasing a Sales Force Automation Application
Sales force automation (SFA) products can boost a company’s sales team's efficiency and increase the number of sales. But all...
-
2 Direct Marketing Myths to Shed, Today
In a recent white paper from IBM SPSS Direct Marketing, Explode Six Direct Marketing Myths, the authors discuss how direct...
-
3 Ways to Get the Right Amount of Data on the Mailing
In the world of database marketing, there's no such thing as too much data. However, on the mail piece, there...
-
Online Behavioral Targeting's Role in the FTC Privacy Debate
Direct marketers need to fully embrace self-regulation of online behavioral targeting now before federal rules come about that so tightly...
More on Database & CRM
More On Database & CRM
Nuts & Bolts - Case Study : Suddenlink Calls for Change
February 2010
What happened to Jerry Dow one day in a Suddenlink Communications call center is possibly the dream occurrence for every boss. A customer service representative,...
Nuts & Bolts - Database : Putting More Than Money Behind Promises
February 2010Rather than putting their money where their mouths are, a recent report tells businesses that claim to be customer-centric to show it by lending more...
10 Direct and Digital Marketing Trends for 2010
January 27, 2010
An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce...
Trade Groups Unveil Wording/Icon to Communicate Online Data Privacy Efforts to Consumers
January 27, 2010
The coalition of associations comprised of the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau...
9 Steps for Purchasing a Sales Force Automation Application
January 27, 2010Sales force automation (SFA) products can boost a company’s sales team's efficiency and increase the number of sales. But all solutions are not created equal,...
2 Direct Marketing Myths to Shed, Today
January 20, 2010In a recent white paper from IBM SPSS Direct Marketing, Explode Six Direct Marketing Myths, the authors discuss how direct marketing is much more than...
3 Ways to Get the Right Amount of Data on the Mailing
January 20, 2010In the world of database marketing, there's no such thing as too much data. However, on the mail piece, there certainly is—as prospects can suddenly...
Online Behavioral Targeting's Role in the FTC Privacy Debate
January 13, 2010Direct marketers need to fully embrace self-regulation of online behavioral targeting now before federal rules come about that so tightly protect consumer privacy that permitted...
5 Insider Tips on Automated Marketing Programs
January 6, 2010Trigger-based marketing uses individual customer behaviors and profile data to better time communications via the most appropriate channel, all within an automated system that reduces...
InfoGroup Rolls Out New Corporate Branding, Continues Reorg Efforts
January 5, 2010
After a decade-long acquisitions spree that included Direct Media, Millard Group, Edith Roman Associates, Mokrynski Direct and YesMail, InfoGroup is launching an initiative to...
