DATABASE & CRM

Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.

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The ‘A’ Word—Learn It, Love It, Live It!

Rio Longacre February 3, 2012

I attended a seminar earlier in January held by the Direct Marketing Club of New York titled "Annual Outlook: What to Expect in Direct &...

5 Tips for Painless Customer Preference Management

February 3, 2012

Managing customer preferences can be a delicate balancing act. It can seem like an arduous task, but ultimately the work will pay off: Your customers...

Markey Floats Cellphone Privacy Bill

February 1, 2012

The controversy over Carrier IQ's diagnostic tracking software on millions of cellphones caught the attention of privacy hawks in Congress late last year. Now, one...

7 Questions Marketers Must Face in 2012

Question Mark February 1, 2012

Every marketer has an opinion about what constitutes marketing success. Every brand has its own reputation among its peers and loyalty among its customers. It...

Famous Last Words : The Customers Are in Revolt!

Denny Hatch February 2012

In the fall of 2011, if the marketing powers-that-were at Bank of America and Netflix had practiced the Method Marketing concept, they would not have...

Nuts & Bolts - Research : Survey Says: Consumers Want Caring Auto Insurers

Insurance car keys February 2012

While the concept of a grudge match between Progressive's "Flo" and the GEICO Gecko is entertaining, insurance companies using mass media to undercut each other's...

Brand Matters : Trust Me

Andrea Syverson headshot February 2012

Trust is an important component to building lasting relationships with your customers. Brand-builders need to spend time thinking about how trust is built (to woo...

Mobile : That’s the E-ticket

AirGo QR Code example February 2012

Many businesses have seen e-ticketing as a way to reduce costs by delivering tickets electronically; whether to email or mobile. In reality, the e-ticket itself...

Editor’s Notes : Reading Yourself

Thorin McGee Headshot February 2012

One of the best ways to gain insight into new channels like mobile is to use them yourself. Unfortunately, that's also a good way to...

Segments of One: Smarter Targeting for Your Customers

January 31, 2012

You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting. What do Pandora, Netflix, and Amazon...

 
 
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