Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.

• The ‘A’ Word—Learn It, Love It, Live It!
  

  I attended a seminar earlier in January held by the Direct Marketing Club of New York titled "Annual Outlook: What...
• 5 Tips for Painless Customer Preference Management
  

  Managing customer preferences can be a delicate balancing act. It can seem like an arduous task, but ultimately the work...
• Markey Floats Cellphone Privacy Bill
  

  The controversy over Carrier IQ's diagnostic tracking software on millions of cellphones caught the attention of privacy hawks in Congress...
• 7 Questions Marketers Must Face in 2012
  

  Every marketer has an opinion about what constitutes marketing success. Every brand has its own reputation among its peers and...
• Famous Last Words : The Customers Are in Revolt!
  

  In the fall of 2011, if the marketing powers-that-were at Bank of America and Netflix had practiced the Method Marketing...
• Nuts & Bolts - Research : Survey Says: Consumers Want Caring Auto Insurers
  

  While the concept of a grudge match between Progressive's "Flo" and the GEICO Gecko is entertaining, insurance companies using mass...

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