DATABASE & CRM

Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.

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A Novel Approach to Direct Mail: Lifestyle-based Analytics

direct mail postal May 22, 2013

Despite the fact that our world is becoming more and more digital, direct mail can still be an effective tool for healthcare marketing campaigns. It...

Hello, Complaint Department? My Friends Are Listening

Carolyn Goodman May 17, 2013

If it costs five times more to acquire a new customer than to keep one, why do brands continue to try and ignore customer complaints?...

The Challenge of a Huge Bargain and Complex Fulfillment

Opening of Parliment May 17, 2013

Having just returned from London—and an avowed Anglophile—I watched with relish the ceremony of the Queen's speech at the opening of Parliament. The horses, coaches,...

The Onion Gets Hacked, Shares 4 Insights

Onion Logo May 16, 2013

The pro-Assad Syrian Electronic Army has had its fair share of huge hacking attempts. With propaganda messages spilling out from outlets like the Associated Press...

5 Ways to Use #Hashtags on Twitter

New Twitter Logo May 15, 2013

Twitter is one of the most effective means for conveying information to your customer base, as well as interacting with your customers on a one-on-one...

How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About

Paper Guru arrows May 14, 2013

Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse...

3 Ways to Beat Amazon With Data

e-commerce May 13, 2013

Amazon is winning and competing with the company is hard, but every e-commerce business must have a strategy to address the Amazon juggernaut. With the...

White House Announces Open Data Policy 'To Fuel More Private Sector Innovation'

Data May 10, 2013

The Obama Administration on Thursday took groundbreaking new steps to make information generated and stored by the Federal Government more open and accessible to innovators...

3 (Awesome) Ways to Identify Your Biggest Fans and Collect Customer Testimonials

Customer reviews May 10, 2013

Too often, when marketers think of attracting new leads to their product or service, they forget one of their most powerful tools: happy customers. There...

8 Marketers Doing Big Data Right

Big Data May 8, 2013

There's no need for fluff and buzzword BS when there's rock-hard data to draw upon. Look around the business world, and you'll see marketers who...

 
 
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