DATABASE & CRM

Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.
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Nuts & Bolts - Case Study : Suddenlink Calls for Change

Suddenlink Screenshot February 2010

What happened to Jerry Dow one day in a Suddenlink Communications call center is possibly the dream occurrence for every boss. A customer service representative,...

Nuts & Bolts - Database : Putting More Than Money Behind Promises

February 2010

Rather than putting their money where their mouths are, a recent report tells businesses that claim to be customer-centric to show it by lending more...

10 Direct and Digital Marketing Trends for 2010

Bruce Biegel DMCNY Jan. 2010 January 27, 2010

An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce...

Trade Groups Unveil Wording/Icon to Communicate Online Data Privacy Efforts to Consumers

Power I icon January 27, 2010

The coalition of associations comprised of the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau...

9 Steps for Purchasing a Sales Force Automation Application

January 27, 2010

Sales force automation (SFA) products can boost a company’s sales team's efficiency and increase the number of sales. But all solutions are not created equal,...

2 Direct Marketing Myths to Shed, Today

January 20, 2010

In a recent white paper from IBM SPSS Direct Marketing, Explode Six Direct Marketing Myths, the authors discuss how direct marketing is much more than...

3 Ways to Get the Right Amount of Data on the Mailing

January 20, 2010

In the world of database marketing, there's no such thing as too much data. However, on the mail piece, there certainly is—as prospects can suddenly...

Online Behavioral Targeting's Role in the FTC Privacy Debate

January 13, 2010

Direct marketers need to fully embrace self-regulation of online behavioral targeting now before federal rules come about that so tightly protect consumer privacy that permitted...

5 Insider Tips on Automated Marketing Programs

January 6, 2010

Trigger-based marketing uses individual customer behaviors and profile data to better time communications via the most appropriate channel, all within an automated system that reduces...

InfoGroup Rolls Out New Corporate Branding, Continues Reorg Efforts

InfoGroup logo January 5, 2010

After a decade-long acquisitions spree that included Direct Media, Millard Group, Edith Roman Associates, Mokrynski Direct and YesMail, InfoGroup is launching an initiative to...

 
 
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