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COPYWRITING, CREATIVE AND BRAND

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RSS More On Copywriting, Creative and Brand

Riddle Me This : What Tech Do You Need to Make Content Marketing Manageable?

Joe Pulizzi May 2015

Somewhere between getting caught up in the hype cycle and being left in the dust, there's an amount of technology that's just right to get...

Flash (Sale) AAAHHH!!

Flash Split A April 20, 2015

Part of me feels like, since I revealed my obsession with song lyrics in my first entry, I can't keep using it anymore—like that old...

Denny's Zinger: The Zaniest of the Mad Men—Stan Freberg

Freberg April 17, 2015

Stan Freberg broke the rules. A very busy guy who was ubiquitous on radio, Freberg made a slew of comedy records, did stand-up and was...

Ready for Action: Hillary Clinton Demonstrates CTA Know-How

Hillary Clinton Logo April 16, 2015

On Sunday, former First Lady Hillary Clinton announced her official bid for next year's presidential election—but it seems like in the intervening days a different...

Stimulating Awe, Goosebumps and Chills in Copy

Gary Hennerberg April 15, 2015

When your copy stimulates awe, your customer should experience a physiological reaction like goosebumps or chills. A physical reaction comes from stimulation of the mind....

Swipe Right for (Brand) Love: Tinder Takes Steps Into Advertising

Tinder Ads April 13, 2015

Feeling a little lonely these days? Like many others, one might turn to an app-based dating service, such as Tinder to find "the one." But...

Creating “Comfort Copy”

Comfort Copy April 13, 2015

I may have coined a phrase: "Comfort Copy." Embedded in advertising headlines and promotional copy, the hype, benefits, excitement and urgency should be calming words...

Marketing the Garden of Eden

The Villages April 7, 2015

Old friends rented a villa in Florida and invited us down for a long weekend. Peggy and I departed the day after Philly's worst snowfall,...

Best Practices Exist for a Reason, Part 1: Email

Carolyn Goodman April 7, 2015

I'm continually stunned when a client, art director, copywriter or any other strategist in the marketing industry insists on using a design or copy technique...

My Inbox Knows the Season Better Than the Weather

Brighton Collectables Easter Email April 6, 2015

The famous poet Percy Shelley once wrote, "O wind, if winter comes, can spring and a million emails using flower puns and references to April...

 
 
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