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COPYWRITING, CREATIVE AND BRAND

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Denny’s Daily Zinger: When Is a Brand Dead?

Ivory Zinger August 29, 2014

This past summer came a stunning announcement: "Floating an Idea: Would P&G Sell Ivory Soap?" The Wall Street Journal further writes, " As Company Pares...

Denny’s Daily Zinger: Brilliant Marketing to Chic Sheiks

Denny Zinger The Residence August 28, 2014

Sophie Tucker (1887-1966), the last of the Red Hot Mommas, says, "I've been rich and I've been poor. Rich is better." What triggered this column...

Season's Greetings!

Summer card August 21, 2014

Perhaps like me, you love summer and all it entails: longer days, outdoor play, flip-flop casualness, patio grilling, hummingbirds, wildflowers and a beachy attitude (even...

Denny’s Daily Zinger: When to Fire Designers and Others

Food for Tomorrow ad for zingere August 21, 2014

This was the full-page ad from the August 17th issue of The New York Times Sunday Magazine announcing a food conference. The name of the...

10 Storytelling-in-Content Marketing Lessons Learned

Gary Hennerberg August 20, 2014

Storytelling lifts content marketing into more powerful messaging. Today we share 10 lessons learned as a result of a content marketing series. This campaign was...

‘The Uber Effect’ Happens When Brand, Direct Clash

the uber effect August 20, 2014

Would-be passengers are just climbing into strangers' cars thinking they're driving for Uber. "'Are you Uber? Well can you just be? Can we go?'" is...

How the Brady Campaign Uses Anger to Inspire Action

Using Anger to Inspire Action August 19, 2014

Jim Brady, the former press secretary to Ronald Reagan, died Aug. 4, 33 years after he was shot in an attempted assassination of the president....

A World-Class News Release

Perfect Press Release August 19, 2014

As writer of five columns a week, my inbox is a veritable cascade of news releases. Sometimes there are 50 a day or more. A...

Denny’s Daily Zinger: The Greatest Writing! Tom Wicker From Dallas, Nov. 22, 1963

Kennedy shooting zinger August 18, 2014

The day President Kennedy was shot, The New York Times had one relatively unknown reporter in Dallas, Tom Wicker, age 37. His 3,696-word front-page account...

The Fun of Marketing Lexicons

Carolyn Goodman August 15, 2014

The first time I heard Brad Pitt and Angelina Jolie referred to as "Brangelina," I admit I laughed out loud. Not only did it reflect...

 
 
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