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COPYWRITING, CREATIVE AND BRAND

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Nuts & Bolts - Content Marketing : A Bridge Over B-to-C Channels

iStock_000004290207_Medium August 2014

eBay uses content “exclusively” for selling, says Jeffrey Wilks of eBay Enterprise. USA TODAY uses it to engage readers across channels, retaining them after they...

B-to-B Insights : 8 Ways to Write Effective B-to-B Headlines

Unilux Ad August 2014

I recently came across an article in a marketing trade publication (not this one) praising some top B-to-B ad agencies for supposedly creating great print...

Denny’s Daily Zinger: Do Not Waste Your Readers’ Time!

USA Today alert for Zinger July 31, 2014

In this brave new world of "data-driven marketing," the mantra is: Don't sell. Engage. Create relationships. What is not discussed: how emailers bugger up relationships...

4 Steps to Create Content Gmail Users Won't Unsubscribe From

Gmail_logo July 30, 2014

In early March, Google announced that a new, clearly marked "unsubscribe" link would appear at the top of the header field in marketers' emails. The...

Denny's Daily Zinger: 1 Postcard. 7 Basic Rules Broken.

A Postcard That Breaks the Rules July 30, 2014

As founders and proprietors of the WHO'S MAILING WHAT! newsletter and massive archive of junk mail, Peggy and I spent years tracking and analyzing winning...

Linger Longer: A Branding Imperative

Terrain July 23, 2014

"Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language," wrote Henry James. I couldn't agree more....

'Old' Direct Mail Tactics Still Work to Acquire New Customers

Grand Circle Teaser July 23, 2014

What marketers used to call MGM—or Member-Get-A-Member—efforts are as old as the hills, but they're effective when done right. If you have happy customers who...

Denny's Daily Zinger: A DED HED

HP Buries the Hed July 23, 2014

Newspaper journalists always spell "lead" as "lede." In their argot, a "headline" is a "hed." What triggered this column was Hewlett-Packard's full-page advertisement in The...

Stimulating Action With Color

Gary Hennerberg July 22, 2014

There is growing scientific evidence of how the brain processes color and how color impacts our feelings and how we respond. Over the years, some...

Take This Marketing Slogan Quiz

Marketing Slogans July 22, 2014

Take a look at this infographic from Australia's "A Timeline of Marketing Slogans From Famous Brands." M2 On Hold named slogans through the ages from...

 
 
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