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COPYWRITING, CREATIVE AND BRAND

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#Popular: Instagram Overtakes Twitter

Instagram logo December 18, 2014

What's cooler than being cool? Being cool on Instagram, apparently. Last week, photo-sharing social network platform Instagram broke 300 million monthly active users, pulling ahead...

Charbucks No More? Starbucks Dabbles in Authentic Branding and CX

Starbucks December 11, 2014

This week, I started seeing news about a new coffee shop in the mocha Mecca of Seattle. With excellent post-industrial reclamation design and high-quality, manual-process...

5 Numeric Speed Bumps to Higher Conversion

Gary Hennerberg December 10, 2014

Ah, the holiday season. Your prospects are moving fast these days in an always-on world, with all the trimmings of distractions and stress. Fast thinking...

Take Along, Share and Simplify: Essential Verbs to Enhance Your Brand Strategy in 2015, Part 2

Andrea Syverson December 9, 2014

Back in November, I shared with you two essential verbs to enhance your brand strategy: amaze and respect. Now I have three more verbs to...

Mergers and Acquisitions: A Challenge to Brand Loyalty

Carolyn Goodman December 5, 2014

In the late 1990's, I discovered ShareBuilder—an easy way to buy stocks (and even fractions of a single stock) through regular, automatic purchases online. Far...

Denny's Zinger: If Michael Dell Owned Cunard...

Dell December 5, 2014

So we've made it through Thanksgiving weekend, 2014. And you'd believe the newspaper business was healthy! My recycling bucket of newsprint and assorted fliers touting...

IBM Silverpop: 2015, Year of the Customer Journey

Customer example December 5, 2014

Content marketing to help prospects along the customer journey is what companies will need to master in 2015, writes Ellen Valentine of Silverpop, an IBM...

Denny’s Zinger: Gillette Sabotaged by Hi-Tech Chump Marketers

Gillette December 4, 2014

I made my bones in the repeat sales business—book clubs and continuity series. Show some cleavage and leg (e.g., give away Volume 1 FREE! or...

Multichannel : Full-Circle Marketing

Full circle December 2014

Almost magical advances in technology have enabled a world of convenience and entertainment. For marketers, this has increased customer touchpoints and buying complexity exponentially. Prospects...

Trust Me: Word-of-Mouth Proves Super Effective

Word-of-Mouth December 1, 2014

"So, how'd you hear about us?" my barber asked. That took me aback. We don't really think about questions like that, do we? A friend...

 
 
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