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Keep It Real: Mail for Millennials

Eaux Claires Festival March 23, 2015

Alright, I have a huge confession to make: I'm a millennial. I'm so sorry. Like so many of those my age, I'm not a huge...

Subject Lines in Sheeps' Clothing: A Go or a No?

Dani Cantor March 22, 2015

I'm sure you've seen it, if not used it yourself: Marketing emails wearing a friendly disguise, boasting "RE:" or "FW:" in their subject lines, usually...

17 Principles of Persuasion, Direct Marketing Style

Gary Hennerberg March 18, 2015

So you've created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing...

Video Marketing: Attract, Engage and Convert

Video March 18, 2015

The sight, sound, and motion that video includes makes it a powerful medium for converting visitors into prospects and buyers. A rock-solid video marketing strategy and platform...

Denny's Zinger: STOP! PAY TROLL! March 18, 2015

Many years ago I met a vanity 800-number troll—a guy who bought specific 800 numbers like 1-800-BERMUDA, 1-800-GERMANY, 1-800 BRITAIN. His object: to sell the...

I Dare You: Create a Brand Challenge!

Do Something March 17, 2015

Challenging something we do quite naturally and easily is indeed the perfect challenge. We all get into ruts—some even good and well-intentioned! Challenging ourselves to...

Building Your Brand Religion

Jeanette McMurtry March 17, 2015

Even with the most finicky of customers in an increasingly chaotic and complicated world, lifetime value and brand loyalty can still be achieved. But not...

What I’ve Learned (So Far) From Stuart Elliott

Chet Dalzell March 16, 2015

When I first joined the Direct Marketing Association public relations team in 1988, Stuart Elliott had just left Advertising Age to join USA Today ,...

Moving Customers Up the Ladder

CoverStory_beauty March 16, 2015

In a perfect world, your customers would begin their relationship with you at a high level of product usage and engagement. But in reality, customers...

Chartbeat Goes Down, Content Creators Panic!

content marketing March 13, 2015

Pay attention to content consumers' "engaged time," notice when content is popular on social media and concentrate on referral channel performance, Chartbeat advises before then...