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COPYWRITING, CREATIVE AND BRAND

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Denny's Daily Zinger: The Perils of Writing Alone - The Hochstein Exhanges

Heiress Strangled in Molten Chocolate at Nazi Sex Orgy September 17, 2014

From Peter Hochstein to Denny Hatch, 10:40 a.m: "Denny, a heads up. Your piece today centering on Ivory soap refers to a New York Times...

I'm From Ohio. This Is Not OK.

URBN Kent State sweatshirt September 16, 2014

Urban Outfitters sold a "bloody," hole-filled "vintage" Kent State University sweatshirt until Monday. While it's possible some Americans may not know about Kent State, the...

Denny’s Daily Zinger: Your Career - Ordinary or Extraordinary?

Tom Durkin September 15, 2014

Chances are you've never heard of Tom Durkin. But if you have ever watched a Kentucky Derby, you would know the voice. Durkin was the...

Blogs: The Long and Short of It

Carolyn Goodman September 12, 2014

Many marketers struggle over blog content—and that's never more apparent than when you stare blankly at your screen, hoping for inspiration. According to WP Virtuoso,...

Changing of the Guard: Marketing to Generation Z

Generation Z logo September 12, 2014

Now is the time to learn how members of Generation Z think and interacts with their online community. As stated in the 2014 Social Media...

Denny's Daily Zinger: WWW - Worst Writing of the Week

Helene Cooper Headline September 10, 2014

I was horrified by ISIS and the beheading of journalist James Foley. And further appalled at the beheading of a second American journalist, Steven Sotloff....

The Worst Sales Letter of the Year

BCS Worst Letter September 9, 2014

A very bright guy I know in Philadelphia recently forwarded me a sales letter that may very well be the worst of 2014 ... though...

7 Tasty Copywriting Languages

Gary Hennerberg September 3, 2014

How tasty is your copywriting? Taste-related words and figurative language can be more deliciously persuasive and sumptuously effective than literal words with the same meaning....

Message & Media : 19 Creative Tests to Schedule Right NOW!

Patagonia e-postcard September 2014

Creative testing may sound like an oxymoron, but it's not when you're a direct marketing writer or designer. Testing creative elements, such as headlines, subject...

Denny’s Daily Zinger: When Is a Brand Dead?

Ivory Zinger August 29, 2014

This past summer came a stunning announcement: "Floating an Idea: Would P&G Sell Ivory Soap?" The Wall Street Journal further writes, " As Company Pares...

 
 
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