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COPYWRITING, CREATIVE AND BRAND

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2 Tales of Gorilla Marketing

Gorilla Marketing January 27, 2015

"The object of advertising is to sell goods. It has no other justification worth mentioning." —Raymond Rubicam (1892—1978) Okay, advertising can be used to build...

5 Positioning Ideas When Leading With Price

Gary Hennerberg January 21, 2015

What works best? Selling product benefits, then revealing the price? Or revealing the price, followed by selling benefits? There are rarely absolute answers, and...

5 Small Words That Can Save Newspapers From Oblivion

Saving Newspapers from Oblivion January 20, 2015

Do you like your morning newspaper? I mean the print kind. I love mine. I read three print papers every morning over coffee: The Philadelphia...

Redefining the Art of Minding Your Ps and Qs

Ritz-Carlton Spa January 20, 2015

You know hospitality when you feel it, or as officially defined by dictionary.com it's "the quality or disposition of receiving and treating guests and strangers...

Denny's Zinger: Would You Trust These People?

Water Line January 14, 2015

As an old junk mail maven, I am always fascinated by official-looking pitches from strangers. Just before Christmas I received a white envelope with the...

Denny's Zinger: Be Careful What You Wish For

Zady 1 January 9, 2015

It is the saga of Maxine Bedat and Soraya Darabi who started a business where everything is made in America—from raw materials to finished goods....

B-to-B Content, How It’s Done: Tech Buyers

Eccolo Media infographic January 9, 2015

About 64 percent of tech buyers, from the C-suite to engineers, read only two to five pieces of content before making their decisions, they...

Denny's Zinger: “You Are Our Sales Executives...”

You Are Our Salespeople January 7, 2015

Many years ago I flew from SFO to Hong Kong on a Singapore Air 747—18 hours of flying time. I went into the loo during...

3 Charges for Direct Marketing in 2015

Gary Hennerberg January 7, 2015

The New Year represents a time to reflect on how to recharge direct marketing approaches and strategies. If 2014 results were disappointing, or worse, a...

Direct Marketers Have Forgotten How to SELL!

DMD NY 1981 #1 January 6, 2015

The Direct Marketing Association conference in San Diego this past October was pathetically small. The number of exhibitors was few, compared with the size and...

 
 
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