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Denny’s Zinger: Hire a Pro to Write Your Fundraising Effort

Worst Lede May 22, 2015

Twenty years ago, a friend joined a cultural institution with a distinguished pedigree going back a century. My friend faithfully paid his dues for two...

Marketing to Millennials: Gain Trust Through Content

Gen Y May 20, 2015

Eighty-four percent of Millennials turn to user-generated content to inform their purchase decisions. The good news for marketers? Millennials are digitally savvy, which creates more...

Denny’s Zinger: The Sublime Efficiency of a Snail-mail Postcard

Dunkin' Postcard May 20, 2015

I was delighted when Dunkin' Donuts opened a branch around the corner from my house on raffish South Street. Dunkin' Donuts' challenge: create awareness and...

Yours, Free! A Business Model To Revolutionize E-commerce

Easy Setup May 19, 2015

You've bought the TV of your dreams — the 85" 4K Ultra High-Definition Sony Bravia online from Crutchfield in Charlottesville, Virginia. Your Visa card was...

10 Marketing Clichés I'd Challenge to a Fight if I Met Them in the Street

Dani Cantor May 18, 2015

There you are, minding your own business, when it rounds the corner and rams into you full speed: the copywriting cliché. (It didn't see you...

Social-First? Facebook’s New Instant Articles Lead the Charge

Instant Articles May 18, 2015

One day, we might never have to leave Facebook. Imagine: a singular, unified platform where all of our social, video and other online living needs...

Denny’s Zinger: When an Ad Is an Obvious Oxymoron

Rohan Jacket May 15, 2015

I came across this ad in The Wall Street Journal . The headline stopped me, because I am on the hunt for a casual jacket...

Why Direct Mail Won’t Die

Gary Hennerberg May 13, 2015

You've seen the proclamations over the years that direct mail is near death, along with the counter-arguments that it's nowhere near dead. Today I share...

Dysrationalia and Other Consumer Disorders

Jeanette McMurtry May 12, 2015

It's true. Most consumers suffer from a bad case of dysrationalia which, according to Keith Stanovich, emeritus professor of applied psychology and human development at...

An Irresistible Offer From National Geographic

NatGeo May 12, 2015

I love off-the-page ads. Richard Thalheimer (Sharper Image), Lillian Vernon and John Peterman — all launched great businesses with small ads offering a single product....