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COPYWRITING, CREATIVE AND BRAND

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Nuts & Bolts - Content Marketing : A Bridge Over B-to-C Channels

iStock_000004290207_Medium August 2014

eBay uses content “exclusively” for selling, says Jeffrey Wilks of eBay Enterprise. USA TODAY uses it to engage readers across channels, retaining them after they...

B-to-B Insights : 8 Ways to Write Effective B-to-B Headlines

Unilux Ad August 2014

I recently came across an article in a marketing trade publication (not this one) praising some top B-to-B ad agencies for supposedly creating great print...

Denny's Daily Zinger: A DED HED

HP Buries the Hed July 23, 2014

Newspaper journalists always spell "lead" as "lede." In their argot, a "headline" is a "hed." What triggered this column was Hewlett-Packard's full-page advertisement in The...

Stimulating Action With Color

Gary Hennerberg July 22, 2014

There is growing scientific evidence of how the brain processes color and how color impacts our feelings and how we respond. Over the years, some...

Take This Marketing Slogan Quiz

Marketing Slogans July 22, 2014

Take a look at this infographic from Australia's "A Timeline of Marketing Slogans From Famous Brands." M2 On Hold named slogans through the ages from...

Denny’s Daily Zinger: A Two-Word Headline That Built a Business

Wet Bed July 21, 2014

David Ogilvy once said, "Your headline should telegraph what you want to say-in simple language. Readers do not stop to decipher the meanings of obscure...

Denny’s Daily Zinger: Knowing When to Say ‘No’

unreadable for zinger July 11, 2014

It was an interesting invitation. I received an email containing a survey about needs of the journalism industry. I did not know the sender. But...

5 How-tos: Native Ads Viewed 3.5x More Than Editorial

Upworthy graphic July 11, 2014

Throw out conventional wisdom that says consumers ignore native ad-labeled content. For publisher Upworthy, "branded" items see 3.5 times more views from site visitors, three...

Denny’s Daily Zinger: Why You Should Never Hire an MBA

Wall Street Journal graphic for zinger July 10, 2014

Occasionally in my 50-plus years in business, I have crossed swords with MBAs. With few exceptions, I have found them to be jerks—full of themselves,...

5 To-Dos to Skyrocket Inbound Leads

Increase leads July 10, 2014

Content, content, content. Marketers need to create content to generate inbound leads—but just how much, what kind and where should it go? Carly Murphy, with...

 
 
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