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COPYWRITING, CREATIVE AND BRAND

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Take Along, Share and Simplify: Essential Verbs to Enhance Your Brand Strategy in 2015, Part 2

POM Wonderful December 9, 2014

Back in November, I shared with you two essential verbs to enhance your brand strategy: amaze and respect. Now I have three more verbs to...

Multichannel : Full-Circle Marketing

Full circle December 2014

Almost magical advances in technology have enabled a world of convenience and entertainment. For marketers, this has increased customer touchpoints and buying complexity exponentially. Prospects...

Mail... Kimp? Podcast Ad Wins Hearts and Minds

Mail Kimp November 20, 2014

If you've heard any episode of the criminally addicting podcast, Serial , then you've probably also heard the adorable pre-roll advertisement from email marketing solution...

Denny's Zinger: American Express Shoots Self in Foot

American Express November 19, 2014

To: Ken Chenault, CEO American Express. Dear Ken, First off, thank you for the lovely gift volume you sent me in celebration of my 50th...

#CMworld: Top 5 Tweets of Content Marketing Master Class NY

Content Marketing Master Class November 17, 2014

Just a week ago, I was sitting in a ballroom in a New York City hotel amidst just over 100 of the best minds in...

Denny's Zinger: Books Are Dangerous!

College Students November 14, 2014

What triggered this column was the story of how American students are being emotionally hurt by literature. The lede: Should students about to read...

Pow! Superhero Visual Content Strategy From Buddy Scalera

Aquaman November 13, 2014

He's penned the comic book adventures of colossal superhero squads like "the Avengers" and "X-Men," but these days Buddy Scalera is using his creative...

ROI of Content Marketing in 5 Easy Steps

Content Marketing November 13, 2014

It's a good thing marketers love to tell stories, because that's all the rage today. Brands say content marketing works, and it's why companies are...

How to Neutralize the Risk of Backfire

Gary Hennerberg November 12, 2014

The mid-term elections are over, where widely divergent points-of-view are on display. The political campaign season (which one could argue has morphed from a defined...

Brand Building and Brand Loyalty

Eggland's Best November 11, 2014

Let me share with you three quick stories. Glad: Many years ago I bought a box of Glad tall white kitchen trash bags. I was...

 
 
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