B-TO-B
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B-to-B Insights : Getting
a Leg Up
I'm somewhat of an anomaly in the freelance copywriting business. I say this because I am one of a small...
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Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title
Here's a painful truth: B-to-B lead generation takes a lot of hard work even before you execute any marketing or... -
EchoSign's Jason Lemkin on Using B-to-B Direct Marketing Tactics to Enter the Real Estate Vertical
The stack of paperwork involved in buying a house sometimes can seem as tall as the dwelling itself. And that's...
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Case Study : Making a Beeline for B-to-B Client Ideas
In 2010, woe is the business that doesn't understand how the global economy works. Or doesn't at least hire a... -
6 Ideas for Better B-to-B E-mails
You could say 2009 was the year of the e-mail, as companies scaled back their direct mail circulations, downsized their...
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B-to-B Insights : Analyze This
Here is a conversation I have at least twice a month: C lient: "I want you to...
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Google/OTX Study Finds Optimism for Recovery
More than 60 percent of B-to-B marketers believe their businesses will start to recover next year, with the majority saying... -
Obtain and Verify Stronger B-to-B Leads
Ask most executives and marketers what salespeople need to sell in this economy and they will say, "more leads." That’s...
More on B-to-B
More On B-to-B
B-to-B Insights : Getting a Leg Up
February 2010
I'm somewhat of an anomaly in the freelance copywriting business. I say this because I am one of a small group of copywriters who write...
Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title
January 27, 2010Here's a painful truth: B-to-B lead generation takes a lot of hard work even before you execute any marketing or sales program. Work smarter, not...
EchoSign's Jason Lemkin on Using B-to-B Direct Marketing Tactics to Enter the Real Estate Vertical
January 6, 2010The stack of paperwork involved in buying a house sometimes can seem as tall as the dwelling itself. And that's not just from the buyer's...
Case Study : Making a Beeline for B-to-B Client Ideas
January 2010
In 2010, woe is the business that doesn't understand how the global economy works. Or doesn't at least hire a company that does. The latter...
Business-to-Business Lead Generation Strategies
December 16, 2009
In the business arena, the products and services are often more complicated and more expensive than those marketed to consumers at home. As a result,...
Business to Business Marketing Research
December 16, 2009
Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is...
6 Ideas for Better B-to-B E-mails
December 16, 2009You could say 2009 was the year of the e-mail, as companies scaled back their direct mail circulations, downsized their magazine and newspaper advertising, and...
B-to-B Insights : Analyze This
December 2009
Here is a conversation I have at least twice a month: C lient: "I want you to write copy to generate more...
Google/OTX Study Finds Optimism for Recovery
December 1, 2009
More than 60 percent of B-to-B marketers believe their businesses will start to recover next year, with the majority saying the rebound will begin in...
Obtain and Verify Stronger B-to-B Leads
November 18, 2009Ask most executives and marketers what salespeople need to sell in this economy and they will say, "more leads." That’s why many marketing and lead...
