B-TO-B

Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.
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B-to-B Insights : Getting 
a Leg Up

Bob Bly February 2010

I'm somewhat of an anomaly in the freelance copywriting business. I say this because I am one of a small group of copywriters who write...

Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title

January 27, 2010

Here's a painful truth: B-to-B lead generation takes a lot of hard work even before you execute any marketing or sales program. Work smarter, not...

EchoSign's Jason Lemkin on Using B-to-B Direct Marketing Tactics to Enter the Real Estate Vertical

January 6, 2010

The stack of paperwork involved in buying a house sometimes can seem as tall as the dwelling itself. And that's not just from the buyer's...

Case Study : Making a Beeline for B-to-B Client Ideas

Beeline Screenshot January 2010

In 2010, woe is the business that doesn't understand how the 
global economy works. Or doesn't at least hire a company that does. The latter...

Business-to-Business Lead Generation Strategies

B-to-B Lead Generation Strategies December 16, 2009

In the business arena, the products and services are often more complicated and more expensive than those marketed to consumers at home. As a result,...

Business to Business Marketing Research

B-to-B Marketing Research December 16, 2009

Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is...

6 Ideas for Better B-to-B E-mails

December 16, 2009

You could say 2009 was the year of the e-mail, as companies scaled back their direct mail circulations, downsized their magazine and newspaper advertising, and...

B-to-B Insights : Analyze This

Bob Bly December 2009

Here is a conversation I have at least twice a month: C lient: "I want you to write copy to generate more...

Google/OTX Study Finds Optimism for Recovery

Google logo December 1, 2009

More than 60 percent of B-to-B marketers believe their businesses will start to recover next year, with the majority saying the rebound will begin in...

Obtain and Verify Stronger B-to-B Leads

November 18, 2009

Ask most executives and marketers what salespeople need to sell in this economy and they will say, "more leads." That’s why many marketing and lead...

 
 
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