B-TO-B
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Staples Launches New Web Site Aimed at Businesses
Staples, the office supplies giant, has launched a new commercial Web site StaplesAdvantage.com (www.staplesadvantage.com) aimed specifically at business customers. According...
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10 Questions for B-to-B Mobile Marketing
Mobile marketing isn’t strictly reserved for B-to-C marketers. Business consumers and prospects are on the go often and increasingly are... -
B-to-B : When Small Is Big
The small and medium business (SMB) market is huge. Almost all of the businesses in the U.S. are in it!... -
Cover Story : Media Usage Forecast 2010
If flat is the new up, then those economists and industry analysts predicting that we're seeing the first indicators of... -
5 Tips for Advanced B2B Business Blogging
You've launched a business blog and you're ready to take the next step. How do you promote your blog to...
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B-to-B Insights : Getting
a Leg Up
I'm somewhat of an anomaly in the freelance copywriting business. I say this because I am one of a small...
More on B-to-B
More On B-to-B
Staples Launches New Web Site Aimed at Businesses
March 12, 2010
Staples, the office supplies giant, has launched a new commercial Web site StaplesAdvantage.com (www.staplesadvantage.com) aimed specifically at business customers. According to Marci Grebstein, vice president...
10 Questions for B-to-B Mobile Marketing
March 3, 2010Mobile marketing isn’t strictly reserved for B-to-C marketers. Business consumers and prospects are on the go often and increasingly are relying on their mobile devices...
B-to-B : When Small Is Big
March 2010
The small and medium business (SMB) market is huge. Almost all of the businesses in the U.S. are in it! But while the opportunity is...
Cover Story : Media Usage Forecast 2010
March 2010
If flat is the new up, then those economists and industry analysts predicting that we're seeing the first indicators of a slow recovery are right...
5 Tips for Advanced B2B Business Blogging
February 26, 2010You've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you...
B-to-B Insights : Getting a Leg Up
February 2010
I'm somewhat of an anomaly in the freelance copywriting business. I say this because I am one of a small group of copywriters who write...
Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title
January 27, 2010Here's a painful truth: B-to-B lead generation takes a lot of hard work even before you execute any marketing or sales program. Work smarter, not...
EchoSign's Jason Lemkin on Using B-to-B Direct Marketing Tactics to Enter the Real Estate Vertical
January 6, 2010The stack of paperwork involved in buying a house sometimes can seem as tall as the dwelling itself. And that's not just from the buyer's...
Case Study : Making a Beeline for B-to-B Client Ideas
January 2010
In 2010, woe is the business that doesn't understand how the global economy works. Or doesn't at least hire a company that does. The latter...
Business-to-Business Lead Generation Strategies
December 16, 2009
In the business arena, the products and services are often more complicated and more expensive than those marketed to consumers at home. As a result,...
