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B-TO-B

Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.

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B-to-B Insights : 8 Ways to Write Effective B-to-B Headlines

Unilux Ad August 2014

I recently came across an article in a marketing trade publication (not this one) praising some top B-to-B ad agencies for supposedly creating great print...

LinkedIn Prospecting: What Should You Post on LinkedIn and When?

Jeff Molander July 11, 2014

What should you post on LinkedIn and when should you post it? These are common questions for B-to-B marketers and sales reps. Yet, I don't...

B-to-B Marketing Is Falling Down on the Job

Ruth P. Stevens July 9, 2014

I heard a horror story the other day—a consumer packaged goods executive ranting about a meeting with a vendor. "I gave the guy an appointment,...

I Am Fascinating - Even My Hotel Thinks So

Carolyn Goodman July 3, 2014

You know that age-old scenario with the man stuck in the labyrinth, who can't find his way out? Well, there's an online version of that—it's...

5 Steps to Customer Data Hygiene: It's Not Sexy, But It's Essential

Ruth P. Stevens June 13, 2014

Are you happy with the quality of the information in your marketing database? Probably not. A new report from NetProspex confirms: 64 percent of company...

The B-to-B Funnel Is Now a Sieve

Sales Funnel, No Attribution June 10, 2014

The buying process has gotten messy for B-to-B marketers. This easy access to information means that engagement one second can turn into disinterest the next....

3 Ways to Engage B-to-B Customers on a Long SAAS Sales Cycle

B-to-B photo June 9, 2014

So, you have a great product and your customers love you, but the renew date is yearly. Knowing how to share and engage with your...

5 Steps to Crowdsource Video for B-to-B

Video June 2, 2014

By now, most savvy B-to-B marketers are aware of the advantages of featuring video on their websites and in their social media campaigns. The question...

Picking the Right Social Selling Training: A Cheat Sheet

Jeff Molander May 30, 2014

Social selling training is on the agenda for B-to-B sellers in 2014. Sales reps and dealers are under increasing pressure to speed-up prospecting using LinkedIn,...

6 Types of Humor to Lighten Up Your Marketing and Start Conversations

May 23, 2014

Humor is human! Despite that, there haven't been many great examples of humor in B-to-B. I believe that is changing. Moreover, according to a global...

 
 
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