B-TO-B
Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.
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Stop Measuring Content Marketing
Why are most sales people and small businesses struggling to generate leads online? Because they invest heavily in social media...
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5 Essentials for Every B-to-B Website
"If you don't have a website, you don't have a business." By now, this maxim is well understood. But... -
B-to-B Marketers Must Improve Relevance and Performance of Digital Content
A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors... -
B-to-B Insights : Technical Know-How
A lot of B-to-B marketing either promotes technical products, sells to a technical audience or both. The technical nature of... -
E-commerce Link : Would You 'Like' to Buy?
It wasn't terribly obvious to the folks at SteelMaster Buildings that Facebook was a good place to be prospecting. As... -
Convince Prospects You Can Change Their Success Rates
Is generating leads with LinkedIn proving frustrating and difficult? Probably because you're failing at tempting prospects to click more deeply...
More on B-to-B
More On B-to-B
Stop Measuring Content Marketing
June 7, 2013
Why are most sales people and small businesses struggling to generate leads online? Because they invest heavily in social media and content marketing-yet define success...
5 Essentials for Every B-to-B Website
June 6, 2013
"If you don't have a website, you don't have a business." By now, this maxim is well understood. But what kind of functionality does...
B-to-B Marketers Must Improve Relevance and Performance of Digital Content
June 3, 2013
A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value...
B-to-B Insights : Technical Know-How
June 2013
A lot of B-to-B marketing either promotes technical products, sells to a technical audience or both. The technical nature of these marketing campaigns poses a...
E-commerce Link : Would You 'Like' to Buy?
June 2013
It wasn't terribly obvious to the folks at SteelMaster Buildings that Facebook was a good place to be prospecting. As it turns out, the company...
Convince Prospects You Can Change Their Success Rates
May 10, 2013
Is generating leads with LinkedIn proving frustrating and difficult? Probably because you're failing at tempting prospects to click more deeply and explore what you're all...
5 Steps to Generating Leads From Your Blog in Just a Few Months
April 26, 2013
"How long should it take to start generating leads on my blog?" The answer will surprise you. In many cases we're talking about just...
Using LinkedIn for Sales Leads: Getting More Response
April 12, 2013
Getting more response from sales prospects. It's what we need. LinkedIn is helpful for lead identification and qualification but getting response from decision makers (on...
7 Tips for Entering a New Online Vertical for Lead Generation
April 10, 2013
Expanding into new verticals is a major component of online lead generation. Creative marketers and online entrepreneurs alike are interested in growing and expanding their...
DM 101: A Small Business Primer
April 5, 2013
Yesterday, Target Marketing hosted a webinar called "Direct Marketing on a Shoestring Budget." I was honored to be a speaker, along with Cyndie Shaffstall of...
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