More On B-to-B
June 7, 2013
Why are most sales people and small businesses struggling to generate leads online? Because they invest heavily in social media and content marketing-yet define success...
June 6, 2013
"If you don't have a website, you don't have a business." By now, this maxim is well understood. But what kind of functionality does...
June 3, 2013
A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value...
June 2013
A lot of B-to-B marketing either promotes technical products, sells to a technical audience or both. The technical nature of these marketing campaigns poses a...
June 2013
It wasn't terribly obvious to the folks at SteelMaster Buildings that Facebook was a good place to be prospecting. As it turns out, the company...
May 10, 2013
Is generating leads with LinkedIn proving frustrating and difficult? Probably because you're failing at tempting prospects to click more deeply and explore what you're all...
April 26, 2013
"How long should it take to start generating leads on my blog?" The answer will surprise you. In many cases we're talking about just...
April 12, 2013
Getting more response from sales prospects. It's what we need. LinkedIn is helpful for lead identification and qualification but getting response from decision makers (on...
April 10, 2013
Expanding into new verticals is a major component of online lead generation. Creative marketers and online entrepreneurs alike are interested in growing and expanding their...
April 5, 2013
Yesterday, Target Marketing hosted a webinar called "Direct Marketing on a Shoestring Budget." I was honored to be a speaker, along with Cyndie Shaffstall of...
