B-TO-B
Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.
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B-to-B Insights : At Your Service
Products are tangible and services are intangible. Tangibles are easier to sell than intangibles. Therefore, the more you can make...
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Never, Ever Outsource Your Content Marketing Strategy
Should you outsource your content marketing strategy? Don’t—unless you want your blogs, whitepapers, videos or webinars to blend in with... -
5 Ways New Buyer Behaviors Are Impacting B-to-B Sales
For many in B-to-B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow... -
3 Steps to Voice of the Customer Personalization 2.0: Ernan Roman Answers Your Webinar Questions
Last month, Ernan Roman, founder of Ernan Roman Direct Marketing, and Carolyn Goodman, president and creative director of Goodman Marketing... -
How to Convert LinkedIn Contacts into Qualified Leads
Answering your customers' most commonly asked questions opens the door for discovery ... and for brands to make relevant suggestions....
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CRM : Tools of the Trade
Consumers now seek content and advice on their own, mirroring traditional long-cycle B-to-B decision experiences. B-to-C marketers could learn a...
More on B-to-B
More On B-to-B
B-to-B Insights : At Your Service
February 2012
Products are tangible and services are intangible. Tangibles are easier to sell than intangibles. Therefore, the more you can make your service look like a...
Never, Ever Outsource Your Content Marketing Strategy
January 11, 2012
Should you outsource your content marketing strategy? Don’t—unless you want your blogs, whitepapers, videos or webinars to blend in with those of your competitors. Good,...
5 Ways New Buyer Behaviors Are Impacting B-to-B Sales
January 6, 2012
For many in B-to-B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow conventional and social media closely,...
3 Steps to Voice of the Customer Personalization 2.0: Ernan Roman Answers Your Webinar Questions
January 4, 2012
Last month, Ernan Roman, founder of Ernan Roman Direct Marketing, and Carolyn Goodman, president and creative director of Goodman Marketing Partners, showed webinar attendees how...
How to Convert LinkedIn Contacts into Qualified Leads
December 7, 2011
Answering your customers' most commonly asked questions opens the door for discovery ... and for brands to make relevant suggestions. You can offer prospects a...
CRM : Tools of the Trade
December 2011Consumers now seek content and advice on their own, mirroring traditional long-cycle B-to-B decision experiences. B-to-C marketers could learn a lot about how to nurture...
B-to-B Insights : Entering the Inbox
December 2011
We hear how email is becoming obsolete and social networking is morphing into the medium of choice for online communication. But in the B-to-B community,...
7 Rules of Engagement in New B-to-B Relationships
November 9, 2011It's like happily arriving at the door with a plate of peanut butter fudge—when the person you've been dating has already mentioned eating nuts could...
4 Email Marketing Trends Seen in the B-to-B Inbox
November 9, 2011Trends in B-to-B email marketing show that the channel aiming to communicate with this specific audience is perhaps one of the most integrated, current ones...
Survey Says … Case Studies Still Influential in B-to-B Tech Purchases
October 14, 2011We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The...
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