With over 50 years of marketing experience under his belt, this checklist is hardwired into Denny Hatch's DNA. For the rest of us, his 83 points provide an invaluable manifesto for great marketing that gets results.
Forget Kevin Bacon, customer-centric organizations need to create zero degrees of separation between themselves and their customers.
“What’s good to know is that we can get really niche-y in our targeting,” said Doug Mitchell, the CEO and co-founder of AdAgility.
A venerable brand makes a very data-love statement, and instead of joining a startup, its new commercial hero chooses a job.
“Think about every interaction you take,” said Lucy Markowitz, a Senior Account Executive at Vistar Media.
Whether you sell to consumers or businesses, leveraging customer data such as location, income and lifestyle attributes provides opportunity to sell more, increase customer spending and target prospects likely to buy from you. Want to know who your customers are and find more like them? Request your FREE customer profile report today.
With predictability analytics, QuanticMind takes online advertising across social media and search, and optimizing it to a point.
We need to be aware of it. We need to make sure we’re answering the question for customers, in all our marketing materials.
“If we removed the cost of data from the equation, what could people think of to do with this data?” said DatabaseUSA founder Mark Rich
Find out how Outleads makes it easy to advertise online with on what you know offline, in this interview with founder Dorin Rosenshine.
“It’s not what you care about, it’s what your audience cares about,” said Heather Taylor, the Economist’s Director of Content Strategy.
“We’re reinventing DMA,” says DMA CEO Tom Benton. Come find out how in this exclusive interview.
Canon USA is a Gold Sponsor at the upcoming Social Media & Inbound Marketing Master Class in New York City on Friday, Oct. 16.
The Social Media & Inbound Marketing Master Class is a full-day class for marketing, publishing and printing professionals.
What does the Internet of Things (IOT) hold for marketers?
Not long ago, the mighty interstitial ruled how we thought about grabbing attention in online marketing. With a good USP, copy and …
What is the purpose of e-commerce when it comes to the beauty category? You can’t smell a beauty product online.