“The importance of becoming much more agile with our owned media platforms cannot be overstated,” says Rose who, in addition to his
During the opening keynote of FUSE Enterprise, chief strategy advisor for the Content Marketing Institute will address what it will
The latest in how digital performance gives online businesses the visibility needed to compete in the increasingly overcrowded e-commerce space. This report covers how to boost conversions with website performance, connecting the dots between IT, user experience and business metrics, and how to compete with large online entities like Amazon.
Digital Experience Monitoring (DEM) is a performance monitoring discipline with the goal of optimizing the holistic operational experience and behavior of a digital agent. In this report, Gartner explains how DEM can help enterprises obtain an understanding of the quality of continuous digital experience as well as determine the cause of or anticipate incidents rendering that experience suboptimal.
In this FREE Special Report from 36-year veteran copywriter Bob Bly, you will discover: 10 tips for writing more effective industrial copy … the 7 key differences between B2B and B2C marketing … 6 things you need to know about selling to engineers … proven B2B offers that generate more leads and sales … how to write winning brochures for technical products … 23 tips for creating B2B direct mail that works … and more.
With the historically contentious US election just around the corner, no less than the future of the country at stake, and a dearth of political research that examines candidate support from a business point of view, NAPCO Research designed a study that examines business leaders’ intention to support Donald Trump vs. Hillary Clinton.
With over 50 years of marketing experience under his belt, this checklist is hardwired into Denny Hatch's DNA. For the rest of us, his 83 points provide an invaluable manifesto for great marketing that gets results.
Forget Kevin Bacon, customer-centric organizations need to create zero degrees of separation between themselves and their customers.
“What’s good to know is that we can get really niche-y in our targeting,” said Doug Mitchell, the CEO and co-founder of AdAgility.
A venerable brand makes a very data-love statement, and instead of joining a startup, its new commercial hero chooses a job.
“Think about every interaction you take,” said Lucy Markowitz, a Senior Account Executive at Vistar Media.
Whether you sell to consumers or businesses, leveraging customer data such as location, income and lifestyle attributes provides opportunity to sell more, increase customer spending and target prospects likely to buy from you. Want to know who your customers are and find more like them? Request your FREE customer profile report today.
With predictability analytics, QuanticMind takes online advertising across social media and search, and optimizing it to a point.
We need to be aware of it. We need to make sure we’re answering the question for customers, in all our marketing materials.
“If we removed the cost of data from the equation, what could people think of to do with this data?” said DatabaseUSA founder Mark Rich
Find out how Outleads makes it easy to advertise online with on what you know offline, in this interview with founder Dorin Rosenshine.
“It’s not what you care about, it’s what your audience cares about,” said Heather Taylor, the Economist’s Director of Content Strategy.
“We’re reinventing DMA,” says DMA CEO Tom Benton. Come find out how in this exclusive interview.
Canon USA is a Gold Sponsor at the upcoming Social Media & Inbound Marketing Master Class in New York City on Friday, Oct. 16.