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One Direct Source for Higher Conversions and a Stronger Bottom Line
February 2, 2018 at 10:45 am

How do you get higher conversions and a better bottom line? MelissaDirect.com. Our new site provides all the tools you need to improve your direct mail, email, and telemarketing campaigns, boost sales, and achieve accurate deliveries. Use promo code “NewSite15” to get 15% off our list hygiene and append services, sales leads, mailing software and more at MelissaDirect.com.

Take the Travel & Hospitality Marketing Survey and Win $100!
January 23, 2018 at 1:55 pm

If you do marketing work for the travel and hospitality industry, you’re under a lot of pressure to constantly change with the times. That’s why we’d like to get your input on the best ways to make Target Marketing’s Travel & Hospitality e-newsletter as useful to you as it can possibly be! What would you like to see us cover? What kind of content, topics, format would help us serve you best? Take this survey to help us make this a better e-newsletter for you, and be entered for a chance to win a $100 American Express gift card!

Free Competitive Analysis Template: Reveal growth opportunities for competitive advantage
January 19, 2018 at 6:30 pm

By completing this template, you will be armed with the necessary intelligence to inform strategic decision making and illuminate the company’s strengths and weaknesses. As an added benefit, you’ll also be creating a presentation of findings in an effective and visual-oriented way that’s easy for executives to quickly understand.

2017 Holiday Discoveries Report: Top Search Insights from the Holiday Season
January 19, 2018 at 6:20 pm

Adlucent dug into the 2017 holiday performance data of their clients—the results were impressive with orders up by 35% and revenue growing by 41%, to name a few. Read the report to learn how your company stacked up against other retailers and check out insights you can apply for holiday 2018.

The FinServ Marketing Reader Survey: Tell Us What You Want, Win $100!
January 16, 2018 at 12:08 pm

Financial Services marketing is unique, with its own set of regulations and considerations. We'd like to optimize this e-newsletter to make it as useful to Financial Services marketers as possible. But we need your help to do that. What would you like to see us cover? What kind of content, topics, format would help us serve you best? Take this survey to help us make this a better e-newsletter for you, and be entered for a chance to win a $100 American Express gift card!

Collaboration Is Key to Effective Acquisition
January 15, 2018 at 4:36 pm

Despite billions of dollars of investment in marketing activity each year, insurance carriers struggle to identify, attract and convert policyholders who remain within their book of business for the longer term. Recent research, conducted by LexisNexis Risk Solutions, uncovered a willingness for improved collaboration across the functional teams within carriers. The core findings of the study are available in this complimentary whitepaper.

(Webinar) How to Create Videos for Your Business That People Want to Watch
January 12, 2018 at 3:55 pm

Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. It engages customers and prospects and helps convert them into buyers. Learn how you can create and promote your own videos with a special live webinar from Pinpointe. Save your seat today.

Building Best-in-Class Marketing Ops: Strategies From Commvault and Workfront
January 12, 2018 at 2:23 pm

As with most adventures, a world-class guide makes a world of difference. Join the Marketing Ops experts from Commvault and Workfront as they share strategies, best practices, and 5 MOps tech stack essentials that have helped them create some of the most successful Marketing Ops teams in the business.

What Do You Need to Know About Healthcare Marketing? Tell Us and Win $100!
January 9, 2018 at 11:15 am

Healthcare marketing isn't like other kinds of marketing. And we'd like to optimize this e-newsletter to make it as useful to healthcare marketers as possible. But we need your help to do that. What would you like to see in the Target Marketing Healthcare e-newsletter? What kind of content, topics, format would help us serve you better? Take this survey to help us create a better e-newsletter, and be entered for a chance to win a $100 American Express gift card!

How Does Your Omnichannel Strategy Stack Up? Tell Us and Win $100!
January 5, 2018 at 9:11 am

Omnichannel has been synonymous with the retail industry for years, but in 2018 it’s going to be a vital topic for all marketers. How does your omnichannel marketing strategy stack up against your peers? Take Target Marketing's latest survey, and be entered for a chance to win a $100 American Express gift card!

New Mandate Quickly Approaching - Do You Know What’s at Stake?
January 3, 2018 at 6:43 pm

Companies not prepared for General Data Protection Regulation (GDPR) by May 25, risk compliance failure and massive fines. New rules require global organizations to strengthen its processes for handling and safeguarding the personal data of European citizens. Watch our short video on how to navigate the new mandate.

From Finger to Foot Traffic: Reaching the Omnichannel Consumer
December 13, 2017 at 3:26 pm

Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. Learn tips for reaching the omnichannel consumer—and methods to track your success.

Free 52-Page Report: Award-Winning Case Studies to Inspire Your 2018 Planning
December 7, 2017 at 5:02 pm

The MarketingSherpa Awards identify and reward the marketers behind inspirational stories of customer-first marketing. This year, five brands were selected for the most effective, innovative and transformative campaigns of the year. Download this free report and get transferable principles that other marketers can learn and apply to their own campaigns.

Ensure Your Marketing Is Effective: Add Demo/Geographic Info to Contact Data
December 1, 2017 at 3:28 pm

Segmentation and targeting are the most powerful tools for marketing. Use Listware, Melissa’s Data Cleansing and Enrichment app, to easily add detailed demographics and location intelligence to your customer records — and clean them up at the same time! Open an account today and get 1000 free credits to use every month.

Reel In Small Business Opportunities Today!
November 28, 2017 at 11:22 am

Learn how to create small business opportunities with insights from our new small business buyer’s survey. Discover who’s making the purchasing decisions and which channels they prefer by product, to enhance your targeted marketing campaigns. Watch our recorded webinar to learn more today!

Building a 360-Degree View of the Customer
November 20, 2017 at 5:01 pm

Join us on Dec. 6 at 1:00 pm CT to learn ways to achieve optimal data quality. Sal Pecoraro, VP of Marketing Technology will discuss six most common marketing challenges with CRM data and how to address them by building a 360-degree view of your customers across every marketing channel.

Webinar - 15 Email Marketing Tools & Apps Every Marketer Needs in 2018
November 20, 2017 at 4:03 pm

Stop wasting your time searching for those perfect email marketing tools! Join Pinpointe for a free webinar that reveals the latest tools and apps. We’ll show you how to save time and make it easy to do everything from editing images to checking your campaigns for spam words (and more).