Search Results

Terms
Category
Kind
Author
 
Sort
Engaging Envelopes: The Blank Envelope
January 29, 2018 at 8:57 am

In this episode of “Engaging Envelopes,” Paul Bobnak considers how a plain, blank envelope might intrigue your target audience.

Engaging Envelopes: Postage
January 22, 2018 at 8:00 am

In this episode of “Engaging Envelopes,” Paul Bobnak talks about how your envelope’s postage can grab the attention of your prospect.

Engaging Envelopes: Windows
January 15, 2018 at 8:00 am

In this episode, Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies inside their envelopes.

Engaging Envelopes: The Small Tactics
January 8, 2018 at 9:13 am

Small elements on an envelope can have a big impact. In this episode, Paul Bobnak highlights tactics to get your customers’ attention.

Engaging Envelopes: Personal Touch
January 3, 2018 at 8:55 am

In this episode of “Engaging Envelopes,” direct mail consultant Paul Bobnak profiles envelopes that use down-home techniques.

Engaging Envelopes: Lumpy Mail
December 18, 2017 at 8:00 am

Just what is inside that envelope? In this episode, Paul Bobnak shows how some marketers provoke curiosity with a bulky envelope.

Engaging Envelopes: The Teaser
December 4, 2017 at 8:00 am

In this episode of “Engaging Envelopes,” Paul Bobnak looks at just a few possible ways that a teaser entices a prospect.

Engaging Envelopes: The Faux Look
November 27, 2017 at 9:16 am

In this episode, direct mail consultant Paul Bobnak shows some envelopes that stand out in the mailbox through some careful borrowing.

Engaging Envelopes: Texture
November 20, 2017 at 9:09 am

In the third episode of “Engaging Envelopes,” Paul Bobnak shares envelopes that use the sense of touch to appeal to the prospect.

Engaging Envelopes: The Corner Card
November 13, 2017 at 8:00 am

What part of an envelope impresses your customer first? In this episode, Paul Bobnak looks at a hot spot that results in opens.

3 Ideas for Travel Industry Direct Mail
July 24, 2017 at 8:00 am

Join Who’s Mailing What!’s Paul Bobnak as he shows how smart tour operators use a printed direct mail piece to stand out in the mailbox

3 Tips for Hospital Direct Mail
June 26, 2017 at 8:00 am

In a highly competitive marketplace, how can hospitals and healthcare centers grab the attention of potential patients?