Few marketing channels have benefited more from tech than print. Interactive print allows marketing materials to do amazing things.
In this episode of “Engaging Envelopes,” Paul Bobnak considers how a plain, blank envelope might intrigue your target audience.
In this episode of “Engaging Envelopes,” Paul Bobnak talks about how your envelope’s postage can grab the attention of your prospect.
In this episode, Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies inside their envelopes.
Small elements on an envelope can have a big impact. In this episode, Paul Bobnak highlights tactics to get your customers’ attention.
In this episode of “Engaging Envelopes,” direct mail consultant Paul Bobnak profiles envelopes that use down-home techniques.
In this episode, Paul Bobnak breaks down how one of AAA’s controls owes its success to its outer envelope.
Check out the mini model and hear more about the multichannel campaign that delivered sales opportunities worth more than $10 million.
In this episode, direct mail consultant Paul Bobnak shows some envelopes that stand out in the mailbox through some careful borrowing.
In the third episode of “Engaging Envelopes,” Paul Bobnak shares envelopes that use the sense of touch to appeal to the prospect.
What part of an envelope impresses your customer first? In this episode, Paul Bobnak looks at a hot spot that results in opens.
In this premiere episode, Paul Bobnak looks at what tactics you can use to keep prospects interacting with your mail.
Paul Bobnak of Who’s Mailing What? shares some good examples of samples he’s received in direct mail pieces.
In this episode of TM Top 3, Taylor Knight reviews the week’s top marketing tips and takeaways.
Get an inside look at how the platform works with a direct mail campaign.