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Engaging Envelopes: The Teaser
December 4, 2017 at 8:00 am

In this episode of “Engaging Envelopes,” Paul Bobnak looks at just a few possible ways that a teaser entices a prospect.

Engaging Envelopes: The Faux Look
November 27, 2017 at 9:16 am

In this episode, direct mail consultant Paul Bobnak shows some envelopes that stand out in the mailbox through some careful borrowing.

Engaging Envelopes: Texture
November 20, 2017 at 9:09 am

In the third episode of “Engaging Envelopes,” Paul Bobnak shares envelopes that use the sense of touch to appeal to the prospect.

Engaging Envelopes: The Corner Card
November 13, 2017 at 8:00 am

What part of an envelope impresses your customer first? In this episode, Paul Bobnak looks at a hot spot that results in opens.

3 Ideas for Travel Industry Direct Mail
July 24, 2017 at 8:00 am

Join Who’s Mailing What!’s Paul Bobnak as he shows how smart tour operators use a printed direct mail piece to stand out in the mailbox

3 Tips for Hospital Direct Mail
June 26, 2017 at 8:00 am

In a highly competitive marketplace, how can hospitals and healthcare centers grab the attention of potential patients?

3 B2B Direct Mail Best Practices
May 24, 2017 at 8:00 am

Join Who’s Mailing What!’s Paul Bobnak for a look at three tactics to get your product or service noticed.

Powerful Automotive Direct Mail
May 10, 2017 at 8:00 am

Join Who’s Mailing What!’s Paul Bobnak as he looks at how direct mail from automakers can make an instant connection with an audience.

Real Marketing Heroes: Short Copy
May 3, 2017 at 8:00 am

Who’s there for direct marketers with very little time or space to speak to their prospect ? Short Copy – that’s who!

TM Top 3: April 28
April 28, 2017 at 8:00 am

This week’s episode features data about marketing’s “workhorse,” what Millennials want out of their web experiences and a lesson in