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WWTT? Jose Cuervo Goes Apocalyptic
October 20, 2017 at 9:30 am

In this episode, Melissa looks at an apocalyptic ad presented by Jose Cuervo, which the tequila maker debuted earlier this year.

WWTT? Diet Pepsi Is Less Than 'Wild'
September 8, 2017 at 8:28 am

In this episode, Melissa takes time during Content Marketing World to consider a Diet Pepsi ad while in front of the ‘Home of Rock.’

WWTT? Asheville Says 'Must Love Dogs!'
August 11, 2017 at 9:05 am

In this episode, Melissa finds a way to beat the dog days of summer with a new campaign from Explore Asheville and Matador Network.

WWTT? Vice Cream Gets Sexy With Dessert
July 21, 2017 at 8:45 am

In this episode of “What Were They Thinking?” Melissa digs into a sexy marketing campaign from Vice Cream for National Ice Cream Day.

WWTT? Boyz II Men Teams Up With GEICO
June 16, 2017 at 8:45 am

In this episode, Melissa shares the latest iteration of GEICO’s “It’s What You Do” campaign, starring Boyz II Men.

WWTT? The Art of Marketing Dairy
June 9, 2017 at 8:00 am

In this episode, Melissa looks at how the U.S. dairy industry is expanding beyond their “Got Milk” campaign.