Search Results

Terms
Category
Kind
Author
 
Sort
The CabinetM Top Shelf: SEO
September 19, 2016 at 10:46 am

In regard to SEO and the competition, where do you land in the race for customers?

comScore Online Shopping Customer Experience Study
June 4, 2012

What matters most to online shoppers? Hint: It has less to do with specific products and everything to do with communication, and that includes shipping and returns.

You'll find key insights into what makes online shoppers click...customers' online shopping preferences...what shipping and post-purchase services enhance the customer experience most and more with this fact-filled whitepaper! Check it out here!

Free Whitepaper: comScore's Online Shopping Customer Experience Study
June 4, 2012

What matters most to online shoppers? Hint: It has less to do with specific products and everything to do with communication, and that includes shipping and returns. You'll find key insights into what makes online shoppers click, consumers’ online shopping preferences, what shipping and post-purchase services enhance the customer experience most, and more with this fact-filled whitepaper. Check it out here!

Take Control of the Online Experience to Increase Conversions
May 22, 2012

Giving potential customers the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With the right tools in place, once you have a visitor's interest, it becomes easier to guide individual website experiences, with conversion as the ultimate goal.

What you will learn:

- The importance of making a great first impression through relevant website content
- How PODS employed a relevancy strategy to double its percentage of business that is booked online
- How to use customer segmentation strategies to drive more relevant content
- How triggered marketing campaigns can help improve the online retail experience

Free Whitepaper: Take Control of the Online Experience to Increase Conversions
May 22, 2012

Giving prospects the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With the right tools in place, once you have a visitor's interest, it becomes easier to guide individual website experiences, with conversion as the ultimate goal.

Check out this free whitepaper to learn the following:

  • the importance of making a great first impression through relevant website content;
  • how PODS employed a relevancy strategy to double its percentage of business that's booked online;
  • how to use customer segmentation strategies to drive more relevant content; and
  • how triggered marketing campaigns can help improve the online retail experience.

Top 10 Steps to a Successful Content Marketing Strategy
May 21, 2012

Digital Content is everywhere - your website, blogs, social media outposts, and every mobile device imaginable. And with customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you will learn:

- What is content marketing management
- Why you should treat content like a critical business asset
- How to understand the content needs of your audience
- Why maintaining an editorial calendar is so important
- Why you need to give your content a "voice"
- Why content management and web analytics tools can best help you deliver relevant content

9 Ways to Squeeze More ROI Out of Your Shopping Cart
May 21, 2012

Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional techniques to an online environment to lift average order sizes, revenues and profits.

You Will Learn About:

- Free Shipping
- Premiums
- Discounts
- Coupons
- and more!

Free Whitepaper: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
May 21, 2012

Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional techniques to an online environment, resulting in increased average order sizes, revenues and profits.

Check out this free whitepaper to learn about the following topics:

  • free shipping
  • premiums
  • discounts
  • coupons
  • and more!

Free Whitepaper: 10 Steps to a Successful Content Marketing Strategy
May 21, 2012

Digital content is everywhere — your website, blogs, social media outposts and every mobile device imaginable. With customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you'll learn from the whitepaper:

  • what is content marketing management;
  • why you should treat content like a critical business asset;
  • how to understand the content needs of your audience;
  • why maintaining an editorial calendar is so important;
  • why you need to give your content a "voice"; and
  • why content management and web analytics tools can best help you deliver relevant content.

The Three T's of Modern Marketing: Team, Technology, Tools
May 17, 2012

A new digital marketing landscape is beckoning - how can you be sure you're prepared?

With the simultaneous explosions of mobile, social networking, wi-fi and constant connectivity, we're creating a world that constantly offers more, with more selection, more options, and more more than ever before.

More than 3.5 billion pieces of content are shared weekly on Facebook alone - certainly the fastest growing of the social platforms, but definitely not the only one. It's simply not enough to call this digital landscape & "Modern Marketing" anymore.

Key points:

- Building the best Team - Insource vs. Outsource
- Using the right Tools for your marketing strategy - Content Management, eMarketing, Web Analytics, and eCommerce
- Choosing the most effective Technology for your company goals - SaaS vs. Perpetual, Integrated vs. Multi-platform
- Tying all three together to increase traffic, visitor engagement, and conversions

Featured Resource: The 3 T's of Modern Marketing: Team, Technology, Tools
May 17, 2012

A new digital marketing landscape is beckoning; how can you be sure you're prepared? With the simultaneous explosions of mobile, social networking, Wi-Fi and constant connectivity, we're creating a world that constantly offers more — more selection, more options and more more than ever before.

More than 3.5 billion pieces of content are shared weekly on Facebook alone, certainly the fastest growing of the social platforms but definitely not the only one. It's simply not enough to call this digital landscape and "modern marketing" anymore.

Key points:

  • building the best team (insource vs. outsource);
  • using the right tools for your marketing strategy (content management, e-marketing, web analytics and e-commerce);
  • choosing the most effective technology for your company goals (SaaS vs. perpetual vs. multiplatform); and
  • tying all three together to increase traffic, visitor engagement and conversions.

List Marketing or List Madness: Exorcise the Demon of Bad Data
May 14, 2012

Uncover the ins and outs of selecting the right list provider. It covers:

- Tips to identify audiences that respond
- Pros & cons of house, purchased, and rented lists
- Important details about list owners, managers, and brokers
- How to sort through the clutter to get the best lists possible
 
Download this free whitepaper and start selecting the right list partner for you.

Free Whitepaper: List Marketing or List Madness: Exorcise the Demon of Bad Data
May 14, 2012

Uncover the ins and outs of selecting the right list provider. This free whitepaper covers the following topics:

  • tips to identify audiences that respond;
  • pros and cons of house, purchased and rented lists;
  • important details about list owners, managers and brokers; and
  • how to sort through the clutter to get the best lists possible. 
Download this free whitepaper to help you select the right list partner for your business.

Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store Ecommerce strategy can significantly increase customer acquisition, loyalty and conversion rates.  Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
 
This handy offering will show you  ...
- How to develop several online stores that cater to distinct customers
- Ways to optimize separate checkout flows based on product
- Reasons for using multiple storefronts
- Best practices for a multi-store business
- And more
 
Strengthen your brand, personalize the customer's shopping experience and increase sales with a multi-store strategy.

Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store Ecommerce strategy can significantly increase customer acquisition, loyalty and conversion rates.  Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
 
This handy offering will show you  ...
- How to develop several online stores that cater to distinct customers
- Ways to optimize separate checkout flows based on product
- Reasons for using multiple storefronts
- Best practices for a multi-store business
- And more
 
Strengthen your brand, personalize the customer's shopping experience and increase sales with a multi-store strategy.

4 Core Areas of Website Optimization
August 10, 2010

Increase traffic, maximize leads and boost sales, with an optimized Website. This FREE report from Target Marketing covers the four key areas of optimization for you to succeed 1) SEO Copywriting, 2) Optimizing Page Titles, 3) Optimizing Images and Rich Media, 4) Optimizing Landing Pages

Marketing Detox: How to Get Off Google AdWords PPC Crack
February 26, 2010

Too often, businesses get addicted to the Google AdWords PPC Crack and forget that there are other ways to draw traffic and leads to their website. Google AdWords is a great way to get immediate search marketing results, but the optimal long-term strategy is a balanced approach to paid efforts like Google AdWords and organic, inbound efforts like SEO (search engine optimization), blogging, and social media marketing.