Here’s how it works: I create a matrix like this. I ask questions, and fill in the answers.
Control mailings are controls for a reason — they work. And it's easy to see why the Wounded Warrior Project's Purple Heart direct mailer has reached control status. Joe Boland, managing editor of FundRaising Success, breaks down this control package from Wounded Warrior Project, highlighting all the elements that continue to make this mailer a…
When a control mailing has been in the mail for three years or more, it's worth looking closely at this "Grand Control" to see why it succeeds in making money or, for a nonprofit, in attracting donors. Paul Bobnak, DMIQ Research Director and Who's Mailing What! Archivist, breaks down a membership acquisition effort from the…
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, breaks down several direct mail trends in the fundraising space in this short video. These trends come from the new report "Cross-Channel Fundraising Tips and Trends," which reveals important direct mail and email data, best practices for using that data, along with five case studies of…
Learn about the current cross-marketing trends (mail, email, mobile and more) that are sweeping the retail industry, courtesy of Direct Marketing IQ and Retail Online Integration magazine. DMIQ's Chief Content Officer Ethan Boldt spotlights a few trends from the recent report, "Retail Trends Revealed." Find out more here.
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, covers 2012 direct mail trends for the business-to-business market, including fading volume amid increased personalization. He also showcases three outstanding examples of B-to-B mail.
Two 6" x 10" self-mailers from two makers of mailing systems—Neopost and its IS-280 postage meter and Pitney Bowes' mailstation 2—both trying to go after small businesses with their recent direct mail campaign. How different could they be? Well, it turns out, pretty darn different. Learn from Chief Content Officer Ethan Boldt how each company…
If you rely on direct mail to bring in business, you’ve probably had a bumpy ride the last couple of years. Well, time to turn that around with the aid of some very handy "response boosters." Specifically, here are 3 tips for boosting direct mail response during crazy economic times, from the just published "Strategy…
What matters most to online shoppers? Hint: It has less to do with specific products and everything to do with communication, and that includes shipping and returns. You'll find key insights into what makes online shoppers click, consumers’ online shopping preferences, what shipping and post-purchase services enhance the customer experience most, and more with this fact-filled whitepaper. Check it out here!
Giving prospects the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With the right tools in place, once you have a visitor's interest, it becomes easier to guide individual website experiences, with conversion as the ultimate goal.
Check out this free whitepaper to learn the following:
- the importance of making a great first impression through relevant website content;
- how PODS employed a relevancy strategy to double its percentage of business that's booked online;
- how to use customer segmentation strategies to drive more relevant content; and
- how triggered marketing campaigns can help improve the online retail experience.
Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional techniques to an online environment, resulting in increased average order sizes, revenues and profits.
Check out this free whitepaper to learn about the following topics:
- free shipping
- and more!
Digital content is everywhere — your website, blogs, social media outposts and every mobile device imaginable. With customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.
This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.
What you'll learn from the whitepaper:
- what is content marketing management;
- why you should treat content like a critical business asset;
- how to understand the content needs of your audience;
- why maintaining an editorial calendar is so important;
- why you need to give your content a "voice"; and
- why content management and web analytics tools can best help you deliver relevant content.
A new digital marketing landscape is beckoning; how can you be sure you're prepared? With the simultaneous explosions of mobile, social networking, Wi-Fi and constant connectivity, we're creating a world that constantly offers more — more selection, more options and more more than ever before.
More than 3.5 billion pieces of content are shared weekly on Facebook alone, certainly the fastest growing of the social platforms but definitely not the only one. It's simply not enough to call this digital landscape and "modern marketing" anymore.
- building the best team (insource vs. outsource);
- using the right tools for your marketing strategy (content management, e-marketing, web analytics and e-commerce);
- choosing the most effective technology for your company goals (SaaS vs. perpetual vs. multiplatform); and
- tying all three together to increase traffic, visitor engagement and conversions.
Uncover the ins and outs of selecting the right list provider. This free whitepaper covers the following topics:
- tips to identify audiences that respond;
- pros and cons of house, purchased and rented lists;
- important details about list owners, managers and brokers; and
- how to sort through the clutter to get the best lists possible.
Direct marketing 101: What's the outer envelope for? Copywriter Hershell Gordon Lewis famously said, "The only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." This new envelope format, here with the Obama for America 2012 envelope and the one for Gettysburg Museum,…
Nonprofits have always had to compete with each other for donors and their dollars, but rarely have they been so open about this competition than see here with these four major breast cancer fundraising organizations. Join Peggy Hatch, Publishing Director of DirectMarketingIQ, and Ethan Boldt, Chief Content Officer, as they discuss this very cutting-edge batch…
In our pilot episode of Direct Mail Smackdown, two holiday packages go head-to-head. Paul Bobnak, the Director of the Who's Mailing What! Archive, is in the corner of the American Diabetes Association while Ethan Boldt, Chief Content Officer of DirectMarketingIQ, is behind the SPCA Interational.Highlights of this exciting episode include:• First-rate fundraising copy from the…