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Grow Your Business by Building Consumer Trust
July 18, 2012

Now more than ever before, small businesses need to implement strategies that build and improve consumer trust. If a user doesn't feel safe on a website, they'll leave, and the chances are high they'll never come back even if nothing has necessarily gone wrong.

Even the best search engine optimization (SEO) can't help if users don't perceive your site as credible.

Learn to establish a strong online relationship with your customer that is built on trust by bolstering security and authenticating your site.

Internet Trust Marks: Building Confidence and Profit Online
July 18, 2012

Increase your Web site's potential with a trust mark. Learn how to increase transactions on your site and decrease shopping cart abandonment when you read this white paper. Download this paper and you will learn just how beneficial trust marks are to online businesses.

Norton Seal Datasheet
July 18, 2012

You've invested time and money in your website - developing great content, optimizing it for search engines, and investing in online advertising. But once visitors find you, how do you get them to buy, click, or call? You have to build trust. Give your customers peace of mind - from search to browse to buy - with the Norton™ Secured Seal, the most recognized trust mark on the Internet. The Norton Secured Seal is an indispensable tool for increasing your customers' perception of safety and trust when they do business online. When visitors see the Norton Secured Seal, they know they can trust the link, trust the site, and trust the transaction. Displaying the Norton Secured Seal on your website can help make your visitors more likely to convert from visitors to customers and less likely to abandon their shopping cart.

Security and Trust: The Backbone of Doing Business Over the Internet
July 18, 2012

Download this white paper to learn about the importance of providing your customers a secure and trustworthy online experience and technology available that helps online businesses protect sensitive customer data, authenticate themselves, and build consumer trust.

Securing Microsoft Exchange 2010 with Symantec™ SSL Certificates: Best Practices for Securing Your Email Server with SSL Certificates and Subject Alternative Names
July 18, 2012

Innovative companies are responding to the challenge of supporting an increasingly mobile workforce. Providing secure information is not without its difficulties. Symantec uses an end-to-end multi-layered approach to protect Exchange and the data it holds. This enables you to: Keep bad things out - Keep good things in - Be ready to handle the unexpected.

Free Whitepaper: comScore's Online Shopping Customer Experience Study
June 4, 2012

What matters most to online shoppers? Hint: It has less to do with specific products and everything to do with communication, and that includes shipping and returns. You'll find key insights into what makes online shoppers click, consumers’ online shopping preferences, what shipping and post-purchase services enhance the customer experience most, and more with this fact-filled whitepaper. Check it out here!

Free Whitepaper: Take Control of the Online Experience to Increase Conversions
May 22, 2012

Giving prospects the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With the right tools in place, once you have a visitor's interest, it becomes easier to guide individual website experiences, with conversion as the ultimate goal.

Check out this free whitepaper to learn the following:

  • the importance of making a great first impression through relevant website content;
  • how PODS employed a relevancy strategy to double its percentage of business that's booked online;
  • how to use customer segmentation strategies to drive more relevant content; and
  • how triggered marketing campaigns can help improve the online retail experience.

Free Whitepaper: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
May 21, 2012

Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional techniques to an online environment, resulting in increased average order sizes, revenues and profits.

Check out this free whitepaper to learn about the following topics:

  • free shipping
  • premiums
  • discounts
  • coupons
  • and more!

Free Whitepaper: 10 Steps to a Successful Content Marketing Strategy
May 21, 2012

Digital content is everywhere — your website, blogs, social media outposts and every mobile device imaginable. With customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you'll learn from the whitepaper:

  • what is content marketing management;
  • why you should treat content like a critical business asset;
  • how to understand the content needs of your audience;
  • why maintaining an editorial calendar is so important;
  • why you need to give your content a "voice"; and
  • why content management and web analytics tools can best help you deliver relevant content.

Featured Resource: The 3 T's of Modern Marketing: Team, Technology, Tools
May 17, 2012

A new digital marketing landscape is beckoning; how can you be sure you're prepared? With the simultaneous explosions of mobile, social networking, Wi-Fi and constant connectivity, we're creating a world that constantly offers more — more selection, more options and more more than ever before.

More than 3.5 billion pieces of content are shared weekly on Facebook alone, certainly the fastest growing of the social platforms but definitely not the only one. It's simply not enough to call this digital landscape and "modern marketing" anymore.

Key points:

  • building the best team (insource vs. outsource);
  • using the right tools for your marketing strategy (content management, e-marketing, web analytics and e-commerce);
  • choosing the most effective technology for your company goals (SaaS vs. perpetual vs. multiplatform); and
  • tying all three together to increase traffic, visitor engagement and conversions.

Free Whitepaper: List Marketing or List Madness: Exorcise the Demon of Bad Data
May 14, 2012

Uncover the ins and outs of selecting the right list provider. This free whitepaper covers the following topics:

  • tips to identify audiences that respond;
  • pros and cons of house, purchased and rented lists;
  • important details about list owners, managers and brokers; and
  • how to sort through the clutter to get the best lists possible. 
Download this free whitepaper to help you select the right list partner for your business.

Free Report: 3 Ways to Boost Transactions With Web Acceleration
April 12, 2012

Web page loading delays can deter consumers from buying, and traditional content caching alone won't prevent this from happening. Download Limelight Networks' free report, 3 Proven Ways to Boost Transactions with Web Acceleration, to see how new front-end acceleration technology can improve time to action.


Increasing marketing campaign profitability with Predictive Analytics
March 1, 2011

Predictive Analytics can allow you to best find ... who you should be contacting ... what should you be offering ... when to make the offer ... and how to make the offer for optimum results.
 
Highlights found inside ...
 
- Choose the best customers for each campaign
- Achieve better campaign results without increasing staff or budget
- Enhance your CRM by creating personalized campaigns
- Decision-making done with real-time information
- Leverage all of your customer data

Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store Ecommerce strategy can significantly increase customer acquisition, loyalty and conversion rates.  Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
 
This handy offering will show you  ...
- How to develop several online stores that cater to distinct customers
- Ways to optimize separate checkout flows based on product
- Reasons for using multiple storefronts
- Best practices for a multi-store business
- And more
 
Strengthen your brand, personalize the customer's shopping experience and increase sales with a multi-store strategy.

Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store Ecommerce strategy can significantly increase customer acquisition, loyalty and conversion rates.  Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
 
This handy offering will show you  ...
- How to develop several online stores that cater to distinct customers
- Ways to optimize separate checkout flows based on product
- Reasons for using multiple storefronts
- Best practices for a multi-store business
- And more
 
Strengthen your brand, personalize the customer's shopping experience and increase sales with a multi-store strategy.