By determining what’s reality and what’s not, marketers can learn how to apply AI to their businesses to see huge results.
Thorin McGee talks with LJ Jones, director of optimization at Progrexion, about the company’s optimization process.
Michael Capriotti discusses how marketing technology is changing the healthcare experience.
In this episode of “Marketing Garage,” Lauren A. Koenig, CEO of TWIP, discusses the technology powering her company.
Victor Cho of Evite gives some insight into his company’s marketing technology stack and what he’s interested in implementing.
Brent Reinhard, CMO of Chase Business Banking, talks with Thorin McGee about the technology stack he uses to reach customers.
Marketing Garage will give you a look under the hoods of America's top marketing machines and you will hear from the people who build them. Through engaging interviews, Target Marketing's Editor-in-Chief, Thorin McGee, uncovers how leading brands assemble high-performance marketing technology stacks.
On Monday, Stephanie Miller became the vice president of member relations at the Direct Marketing Association (DMA). In this podcast, she talks about her expectations for the new role.
DMA Acting President and CEO Linda Woolley speaks with Target Marketing Senior Editor Heather Fletcher about her goals for her new leadership role; what impact former President and CEO Larry Kimmel's initiatives will have; what a high-strung, intelligent standard poodle has to do with living in New York; and what it means to her to…
This is a special "Truth, Lies and Marketing" podcast with Nicole Delma, Chief Data Officer of RCRD LBL. She was originally slated to be part of the regularly scheduled programming for Direct Marketing Day @ Your Desk. However, she got called away on unexpected travel. So now, she's joining us for a few minutes on…
The "Seven Sins of Greenwashing" are detailed by Scot Case of TerraChoice in this audio clip from the "Green Marketing Without Greenwashing" webinar.
Heather Fletcher, senior editor of Target Marketing magazine, talks with Mark Smith during DMA09 in San Diego. Smith, executive vice president of global sales for Britain-based integrated marketing solutions provider Portrait Software, discusses trigger marketing and how CRM boosts overall retention rates.
Target Marketing Editor-in-Chief Hallie Mummert chats with Doug Garnett, president of Portland, Ore.-based direct response TV agency Atomic Direct, about how to leverage cable television networks to reach niche audiences.
Heather Fletcher, senior editor of Target Marketing magazine, talks with Eric Harber, president and chief operating officer of Kirkland, Wash.-based HipCricket, during DMA09 in San Diego. Harber elaborates on mobile marketing strategies direct marketers should understand.
Hallie Mummert, editor-in-chief of Target Marketing, speaks at DMA09 with Experian's senior vice president and global manager of integrated marketing, Joe Paulsen, who outlines some of the basic components involved in optimizing media mix for ROI.
Heather Fletcher, senior editor for Target Marketing magazine, speaks with Michael Ward, founder and president of Golden, Colo.-based Net-Results, a sales and marketing automation provider, during DMA09 in San Diego.
Hallie Mummert, editor-in-chief of Target Marketing magazine, speaks with Richard G. Rosen, president and CEO of Portland, Ore.-based ROSEN, about the roles of brand and direct in content marketing, during DMA09 in San Diego.
Thomas H. Davenport, president's distinguished professor of I.T. and management at Babson College and author of "Competing on Analytics," talks with Heather Fletcher, senior editor at Target Marketing, about the recession being an optimal time to test pricing models. Davenport was an NCDM keynote speaker on Tuesday, Dec. 9 in Orlando.
Joe Paulsen, Experian's Senior Vice President & General Manager, Integrated Marketing Services, on Looking for Opportunities in a Down Economy with Hallie Mummert during DMA • 08 in Las Vegas, NV.