From The Pepsi Challenge to Apple’s 1984 ad, John Sculley was behind some of the greatest marketing campaigns of the 20th century.
TD Bank CMO Patrick McLean on the strategy and tech behind “America’s Most Convenient Bank” brand.
Smartphones changed the way consumers interact with the digital world. But that new reality isn’t static, and smartphones are changing.
When it’s good, you know it. And by “it” we mean branding. Hear why in this podcast Q&A with Deb Gabor, author of “Branding Is Sex.”
How will augmented reality impact consumer media habits, and how marketers reach them? This week, Marketing Garage brings you a recent conversation between Thorin and Rob Stott, editorial director of the consumer electronics retail magazine Dealerscope, about what AR means for consumers, electronics retailers and marketers alike. You can catch the full video here. And…
Jesse McWaters, financial innovation lead for the World Economic Forum, on the state of financial services and technology.
Robert Rose talks branded content vs. content marketing, the tech CMI uses itself, and the new branded content event he’s co-chairing.
Rob Pinkerton, CMO of Morningstar, talks about marketing at one of the largest financial research firms in the world.
In this episode of the “Marketing Garage,” hear from Samuel Monnie, the director of marketing capability at Campbell’s.
Scott Stratten, the president of UnMarketing, has lots of feelings about marketing today.
Listen in as Jefferson Health’s Chief Digital Officer talks about the healthcare system’s digital strategy.
By determining what’s reality and what’s not, marketers can learn how to apply AI to their businesses to see huge results.
Thorin McGee talks with LJ Jones, director of optimization at Progrexion, about the company’s optimization process.
Michael Capriotti discusses how marketing technology is changing the healthcare experience.
In this episode of “Marketing Garage,” Lauren A. Koenig, CEO of TWIP, discusses the technology powering her company.
Victor Cho of Evite gives some insight into his company’s marketing technology stack and what he’s interested in implementing.
Brent Reinhard, CMO of Chase Business Banking, talks with Thorin McGee about the technology stack he uses to reach customers.