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How Numbers Lead Us Astray So Easily
February 15, 2018 at 8:00 am

Frogs, fish, dogs, spiders, hyenas, chimps and others in the animal kingdom all have an innate ability for counting. But we humans are

Defending Your Digital Marketing Budget
September 5, 2017 at 8:00 am

It’s hard to get marketing results if you don’t have a marketing budget. Here are three ways to defend the budget you need.

SEO Measurement Challenges Continue
August 29, 2017 at 8:00 am

The measurability of Web traffic still stands as both a promise and a challenge. As an SEO practitioner who has covered many miles

How to Stalk Your Competition
August 3, 2017 at 8:00 am

For the modern marketer, pacing is everything. To keep up with the pace of rising consumer expectations, a marketing technology

Why Most ROI Models Are Wrong
June 23, 2017 at 12:10 pm

People don’t like ads. Any measurement of advertising ROI that fails to take this into account is fundamentally flawed.

Marketing Budgets on the Rise Since 2010
April 21, 2017 at 7:00 am

In the decade after the Great Recession, marketers are revealing themselves to be optimistic folks. Nowhere is that more clear than in