Do you truly know your online customers? If you answered “yes” but don’t use Google Analytics, then you might easily be mistaken.
When your boss asks you how the online marketing efforts are doing, what do you say? “We’ve increased impressions by 30 percent and
I may be a ripe heretical candidate to be barbecued at the stake by my more conservative direct marketing colleagues, but I’ve come to
Attribution continues to be an issue for the travel and tourism industry as travelers hop from device-to-device and across websites
You spend tons of time making sure every word in your blog posts is perfect, but are you measuring the performance of these posts
Too often, there’s an overemphasis on process metrics like page views, open rates and list growth (subscribers, followers, friends…
Flashy new technologies catch our eye—as they should—but sometimes they become the proverbial cart pulling the horse. This situation
Although virtual reality (VR) is catching a lot of buzz, brands may find that augmented reality (AR) has far more applications for
Business is about to boom — only, it doesn’t. Instead, topline revenue declines by 10 percent. What went wrong?