Augmented and virtual reality both promise to put customers into experiential marketing scenarios. Here’s how 3 brands get it right.
A few years ago, marketers might have dismissed it as a buzzword or a passing fad, but there’s no denying that in 2018, the Internet of Things (IoT) is here to stay. So what is IoT? At its essence, it’s simply the world we live in, where all things are connected to and by the Internet.
“Alexa, place an order for AAA batteries.” This simple request is just one example of the…
Stash announced today it has raised an additional $37.5 million in Series D funding.
Apple acquiring Shazam makes sense on the music service side, but there are also implications from an augmented reality
Air Canada has lately been making bold leaps forward on mobile and artificial intelligence with applications aimed to refine the airline’s customer relationships.
In a world where technology is becoming more mobile by the nanosecond, it should come as no surprise…
Cruise lines are wading heavily into the experiential marketing waters with tech-driven trips — with one ship designed specifically for
B2B and B2C companies — use data, AI and ML to find out what will make each of your customers’ lives simpler and easier to earn
The banking world is not fun. It’s complicated and boring, built on numbers and math — topics that typically turn off most consumers.
It’s around this time of year when I start to think about “It’s a Wonderful Life” It might be an odd leap into digital disruption,