Trying to start conversations with potential clients using cold email or LinkedIn Inmail? Most sellers are.
There are two of huge problems with sales communication techniques — they make you look weak, and like every other seller out there.
No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over.
It’s very common for email marketers to be disconnected from the subscriber experience that they are creating.
It’s more important than ever that marketers evaluate what might be missing from their email marketing strategy.