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Rite Aid’s Email Re-engagement Rx
December 11, 2017 at 3:13 pm

After four months of inactivity, Rite Aid used to consider a customer who’d been receiving its emails “inactive.”

5 Spying Tips for FinServ Marketers
November 29, 2017 at 8:00 am

While the retail world goes nuts, financial services marketers may have a comparatively better level of down time to do some

A Popular, Yet Failing Cold Email Technique
November 9, 2017 at 8:59 am

Sales teams across the globe are telling prospects, “You should invest in what I sell — because this research says so” and expecting to

A Better Meeting Follow-Up Email
September 28, 2017 at 8:00 am

You just had a good meeting with a client or potential new client. It’s time to send the meeting follow-up email.

Emojis to Win the Inbox
September 25, 2017 at 8:00 am

At last count, there are 2,666 emojis, and billions of them are sent every day — including 5…

10 Elements of a Squeeze Page
August 31, 2017 at 8:00 am

For those of you who haven’t heard this term, a squeeze page is basically a short landing page with one main purpose — to “squeeze” the