Reading the minds of consumers is an incredibly difficult concept to grasp. In the old days, traditional marketers tried a number of
For marketers, 2016 was a year of innovation and change. But while some of the most prominent challenges and trends were familiar,
“Predictive intelligence” has become prominent on the list of marketing buzzwords. Behind the hype, is a powerful capability.
Is data really essential to the survival of traditional CPG retailers? The short answer is “yes.”