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You Are NOT the Market
January 13, 2017 at 8:00 am

Too many marketers are failing at marketing. Why? Because you are NOT your consumer.

How Trump Won
January 12, 2017 at 8:00 am

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win.

Blockchain Is Eating Commerce
January 10, 2017 at 8:00 am

Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value —

Why Buzzwords Suck
December 22, 2016 at 8:00 am

Let’s talk about why buzzwords are bad for the data and analytics business. I don’t entirely deny that there are some benefits of

Game-Changing Data for 2017
December 15, 2016 at 2:55 pm

Over the past 20 years, analysts have taken advantage of the power of transactional data. The values can be analyzed and reported in

Smart Attribution Modeling
December 6, 2016 at 8:00 am

Depending on the size and scope of your advertising and marketing spend, you may have spent time and effort thinking about attribution

How to Make Unclean Data Good As New 
November 1, 2016 at 8:00 am

The amount of data in a marketer’s hands can sometimes be overwhelming, especially while trying to keep that data clean and current.

FCC Killing IP Data Supply to Marketers
October 28, 2016 at 8:00 am

Marketers may soon lack critical data used to target consumers online. Internet providers will soon have to ask permission to provide

Don’t Hire Data Posers
October 27, 2016 at 8:00 am

There are data geeks and there are data scientists. Then there are data plumbers, and there are total posers. In this modern world

Pamela Comrie, 2016 Marketer of Tomorrow
October 11, 2016 at 1:43 pm

Pamela Comrie — one of the six ascending stars selected as a “Marketer of Tomorrow”— is a database marketing manager at Prudential